Magazine advert research
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Magazine advert research

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Magazine advert research Magazine advert research Presentation Transcript

  • MAGAZINE ADVERT RESEARCH
    • Advertising in magazines is used to persuade readers to buy an item etc. (In this case buy a digi-pack). It includes the name of the product, a picture of the product and information about the product, to encourage potential customers to purchase the digi-pack.
  • EXAMPLES OF MAGAZINE ADVERTS
  • Picture of artist Name of artist Comments from other famous artists, which could encourage people to buy his digi-pack Release date Warning for explicit content. Record company
  • Name of artist, bold, capital letters Artist Name of magazine Stands out against the black background to catch the attention of the customer Advertising of other artist, but Muse artist is the main object Advertising of other artist, but doesn’t take the attention away from Muse as the text is small
  • Name of magazine Pictures of band members Name of band, bright colours, stands out Advertising of My Chemical Romance’s new album, but doesn’t take the attention away from the automatic Gossip about another artist joining a band, plus other information about different artists Overall this magazine advert for digi-packs advertise music from the same genre
  • Band name, in the centre and stands out States the digi-pack has already been released Picture of the digi-pack itself, including band in the background and red guitar as the main focus Name of digi-pack Showing online and retail shops where the digi-pack is available
  • Key features
    • A magazine advert promoting the release of a digi-pack has many key features to help promote the digi-pack
    • Image of artist/band
    • Name of the band/artist always stands out
    • Image of digi-pack
    • Release date
    • Where it is available
    • What else is included in the digi-pack e.g. posters, lyrics etc.
  • Images
    • The images are used to grab the attention of the reader, also for synergy so the reader can associate an image to the band/artist
    • A picture of the band/artist will enable the reader to recognise them