Tribes

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Tribes

  1. 1. Click to edit Master subtitle style
  2. 2. Research from UK Tribes
  3. 3. Why would they be interested in our news bulletin?• As with all of the target groups identified, Gamers have a high radio consumption.• Our hard news story may interest this group as one of the notable media groups with which gamers are associated, is Facebook. This links with our story as we question the dangers of social networking.•
  4. 4. UrbanClick to edit Master subtitle style
  5. 5. Research from UK Tribes
  6. 6. Why would they be interested in our news bulletin?• One of the mentioned brands is Blackberry, which is known for its smartphones. This particular area of technology is also raised within our hard news story, when we discussed smartphones involvement in the dangers that come with the internet and social networking.• Along with this, as a mobile phone brand is flagged up, they may also take interest in our off the wall story where we discussed the most random text message people have received.
  7. 7. Boy RacersClick to edit Master subtitle style
  8. 8. Research from UK Tribes
  9. 9. Why would they be interested in our news bulletin?• Similarly to the gamer and urban tribes, boy racers have a high radio usage and a high INTERNET usage.• This again links with the dangers discussed in our hard news story.
  10. 10. Sport JunkiesClick to edit Master subtitle style
  11. 11. Research from UK Tribes
  12. 12. Why would they be interested in our news bulletin?• Sorts junkies have a high radio usage, however unlike the previous groups, the internet use is considerably lower.• This could mean that the hard news story will not appeal to them, however the soft news story might. As we questioned whether they was enough youth activities within the area, linking with the active lifestyles of the sports junkies.

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