Be the best source of info on events, attractions, accommodation and the community, actively promote Cambridge to visitors and residents. Through expert & enthusiastic staff, leisure orientated services, vibrant environment, and website all in a commercially viable manner
The Vision The i-site is THE information and promotional hub for Cambridge – a top New Zealand destination to visit and place to live, work, and play
Qualmark Qualmark is a nationally renowned and recognised tourism indication of product service and quality. A fairly new introduction for Qualmark is to assess and approve i-sites. In the local area only two i-sites are already Qualmark approved these being Te Awamutu and Matamata. The Qualmark webpage uses the phrase “assessed as trustworthy and professional - your guarantee of a successful consumer visitor experience.”
A Little Qualmark History and information Qualmark was established in 1993 it is a joint partnership between both the private sector, New Zealand Automobile Association and public sector, Tourism New Zealand. It offers two systems of quality assurance the star grading which is used for accommodation, and endorsement for all activities, transport, and services. The Information centre being a service applies to the latter of the systems. Assessments are conducted annually by a professional assessor, based on a business excellence model formed by Qualmark.
The graph above shows the increase in Qualmark endorsed companies over the last 7 years Qualmark license holders account for over 75% of economic activity in tourism in New Zealand
Improvements for Cambridge i-SITE to attain Qualmark Endorsement
What now? What are the areas the i-SITE could work on and how could these be improved? 2.1 – Facilities, Equipment, and surrounds 6.1 - Business management and overall performance 7.1 – Responsible Tourism Operations
Resources http://www.cambridge.co.nz/ http://www.qualmark.co.nz/about_us.php Interview with MareeKaati, i-SITE manager Interview with Rachel , i-SITE Consultant Cambridge i-SITE strategic plan Cambridge i-SITE Qualmark checklist