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  • 1. Barbara Burgie burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc
  • 2. Great Marketing • Great Marketing is that based on Humanity. How do you connect with your clients, prospects and those you have never met? What makes you different and what makes that important? What is in it for me? Why should I care?
  • 3. Keys to answering these questions involve: • Being Specific • Short • Consistent • Relevant
  • 4. • Based on creating connectedness • Allows you to measure connectedness/engagement/data • Focus is on helping others • Is mobile/tablet friendly • Allows you to engage in the moment Key ways to identify a “good” trend for 2014 and beyond
  • 5. Key ways to identify a “good” trend for 2014 and beyond • Involves video • Is free to participate • Allows you to be flexible and change easily • Benefits society as a whole and/or is sustainable • Saves or solves something for someone
  • 6. • Researched • Target an audience • Is short Key “MUSTS” for any marketing strategy:
  • 7. • Involves pictures, video and/or graphics • Is it SMART (Specific, Measureable, Attainable, Realistic, Timely) Photo from- http://www.cincymarketingsolutions.com/pages/services/media/SMARTMktg175x250-6.jpg Key “MUSTS” for any marketing strategy:
  • 8. Contact Information Barbara Burgie barb@burgiemediafusion.com 614.273.0783 burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc

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