Affiliate Marketing


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This is a presentation on using affiliate marketing to earn money on your blog.

Published in: Economy & Finance, Technology
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  • A very well researched and informative presentation. If any readers are starting out Google Blogger is easy to use and the learning curve isn't as steep as with some content management systems(cms)
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  • Nice presentation! You seem to have put great thought into making it easy for others to understand. Keep up the good work and keep that creative self expression flowing.

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  • I’m Rebecca and I am going to talk today on affiliate marketing and how you can use affiliate marketing as part of your profit strategy for a blog.
  • Affiliate Marketing

    1. 1. Affiliate Marketing A blogging perspective
    2. 2. Outline <ul><li>What is affiliate Marketing? </li></ul><ul><li>Relevance to blogs </li></ul><ul><li>Considerations in choosing products to market </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Affiliate marketing programs </li></ul><ul><li>Resources </li></ul>
    3. 3. What is affiliate marketing? <ul><li>Revenue sharing model </li></ul><ul><li>Salesperson/company-product relationship </li></ul><ul><li>Reward program </li></ul>
    4. 4. Source: wikipedia
    5. 5. Types of Payment <ul><li>Pay per click or impression </li></ul><ul><li>(eg: google adsense) </li></ul><ul><li>Percentage of sales </li></ul><ul><li>eg: Amazon </li></ul>
    6. 7. How much do these programs pay? <ul><li>Google adsense - pays either cost-per-click or cost-per - 1000 impressions. </li></ul><ul><li>Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words. </li></ul>
    7. 8. Google report
    8. 9. Payment: Amazon
    9. 10. Other examples <ul><li>Through clixgalore: </li></ul><ul><li>Seek books - 10% of sales for 90 days. </li></ul><ul><li>QBD books - 10% for 90 days </li></ul><ul><li>Garden Express - 10% for 90 days </li></ul><ul><li>Deals Direct 5% for 45 days </li></ul>
    10. 11. How to select products to market <ul><li>Why do people visit your blog? </li></ul><ul><li>What products would they be interested in? </li></ul><ul><li>Similar keywords – tags? </li></ul><ul><li>Good quality products or service that sells itself. </li></ul>
    11. 12. Marketing strategies <ul><li>Reviews of products </li></ul><ul><li>Posting reviews on other websites to draw traffic to your site, you could add on a bonus if people buy the product through your website. </li></ul><ul><li>Giving products endorsement in your blog posts. </li></ul><ul><li>See what other blogs are doing and copy or improve on their tactics. </li></ul><ul><li>promote products at times when people are predisposed to buy </li></ul>
    12. 13. Placement of affiliate advertisement <ul><li>Where is the most prominent place on your blog? What do people see first? </li></ul><ul><li>Do you want to advertise within your blog? </li></ul><ul><li>Within blog posts </li></ul><ul><li>In columns besides the blog? </li></ul><ul><li>Ads in your RSS feed. </li></ul>
    13. 14. Evaluation <ul><li>Evaluate the performance of different affiliate programs. </li></ul><ul><li>Which program works best for your blog? </li></ul><ul><li>Which program gives the best return for time spent? </li></ul><ul><li>Which program is easiest to use and provides good customer service? </li></ul>
    14. 15. Problems to be wary off <ul><li>Programs that may spam your readers </li></ul><ul><li>Large ads that may take the focus of your blog or make your blog harder to read. </li></ul><ul><li>Overcrowding your blog </li></ul><ul><li>Adware </li></ul>
    15. 16. Other considerations <ul><li>Need to adapt advertisements to your topic and techniques. </li></ul><ul><li>Code of practice for affiliate marketing. </li></ul><ul><li>Honesty (Disclosure) in marketing is important to maintain trust of readers. </li></ul>
    16. 17. Keys to success <ul><li>Right product </li></ul><ul><li>Effective advertising </li></ul><ul><li>Popular Blog </li></ul>
    17. 18. Useful blogs <ul><li>http://www. affiliatetips .com/ This site provides a list of affiliate programs available. </li></ul><ul><li> This is a general blogging site but often has affiliate tips. </li></ul><ul><li> Another blog about blogging but with a focus on making money. </li></ul>
    18. 19. References <ul><li>Amazon affiliate program </li></ul><ul><li> </li></ul><ul><li>Clark B. Five Effective Copywriting Tactics for Affiliate Marketing </li></ul><ul><li>Commission Junction Affiliate Marketing Code of Conduct </li></ul><ul><li>Davis M, Best type of web business to start </li></ul><ul><li>Google adsense </li></ul>
    19. 20. References cont… <ul><li>Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www. problogger .net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/ </li></ul><ul><li>Rouse, D How to use social decision making to increase your affiliate sales. </li></ul><ul><li>Wikipedia </li></ul><ul><li> </li></ul>