Affiliate Marketing

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This is a presentation on using affiliate marketing to earn money on your blog.

This is a presentation on using affiliate marketing to earn money on your blog.

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  • I’m Rebecca and I am going to talk today on affiliate marketing and how you can use affiliate marketing as part of your profit strategy for a blog.

Transcript

  • 1. Affiliate Marketing A blogging perspective
  • 2. Outline
    • What is affiliate Marketing?
    • Relevance to blogs
    • Considerations in choosing products to market
    • Marketing strategy
    • Affiliate marketing programs
    • Resources
  • 3. What is affiliate marketing?
    • Revenue sharing model
    • Salesperson/company-product relationship
    • Reward program
  • 4. Source: wikipedia
  • 5. Types of Payment
    • Pay per click or impression
    • (eg: google adsense)
    • Percentage of sales
    • eg: Amazon
  • 6.  
  • 7. How much do these programs pay?
    • Google adsense - pays either cost-per-click or cost-per - 1000 impressions.
    • Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words.
  • 8. Google report
  • 9. Payment: Amazon
  • 10. Other examples
    • Through clixgalore:
    • Seek books - 10% of sales for 90 days.
    • QBD books - 10% for 90 days
    • Garden Express - 10% for 90 days
    • Deals Direct 5% for 45 days
  • 11. How to select products to market
    • Why do people visit your blog?
    • What products would they be interested in?
    • Similar keywords – tags?
    • Good quality products or service that sells itself.
  • 12. Marketing strategies
    • Reviews of products
    • Posting reviews on other websites to draw traffic to your site, you could add on a bonus if people buy the product through your website.
    • Giving products endorsement in your blog posts.
    • See what other blogs are doing and copy or improve on their tactics.
    • promote products at times when people are predisposed to buy
  • 13. Placement of affiliate advertisement
    • Where is the most prominent place on your blog? What do people see first?
    • Do you want to advertise within your blog?
    • Within blog posts
    • In columns besides the blog?
    • Ads in your RSS feed.
  • 14. Evaluation
    • Evaluate the performance of different affiliate programs.
    • Which program works best for your blog?
    • Which program gives the best return for time spent?
    • Which program is easiest to use and provides good customer service?
  • 15. Problems to be wary off
    • Programs that may spam your readers
    • Large ads that may take the focus of your blog or make your blog harder to read.
    • Overcrowding your blog
    • Adware
  • 16. Other considerations
    • Need to adapt advertisements to your topic and techniques.
    • Code of practice for affiliate marketing.
    • Honesty (Disclosure) in marketing is important to maintain trust of readers.
  • 17. Keys to success
    • Right product
    • Effective advertising
    • Popular Blog
  • 18. Useful blogs
    • http://www. affiliatetips .com/ This site provides a list of affiliate programs available.
    • http://www.Problogger.net This is a general blogging site but often has affiliate tips.
    • http://www.bloggingexperiment.com Another blog about blogging but with a focus on making money.
  • 19. References
    • Amazon affiliate program
    • http://affiliate-program.amazon.com
    • Clark B. Five Effective Copywriting Tactics for Affiliate Marketing http://www.copyblogger.com
    • Commission Junction Affiliate Marketing Code of Conduct http://www.cj.com/code_of_conduct.html
    • Davis M, Best type of web business to start http://bloggingexperiment.com/archives/best-type-of-web-business-to-start-part-deux.php
    • Google adsense https://www.google.com/adsense/support
  • 20. References cont…
    • Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www. problogger .net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/
    • Rouse, D How to use social decision making to increase your affiliate sales. http://www.problogger.net/archives/2008/05/03/how-to-use-social-decision-making-to-increase-your-affiliate-sales/
    • Wikipedia
    • http://en.wikipedia.org/wiki/Affiliate_marketing