Social Media for Public Involvement February 19, 2010 Jamie Beckland Emerging Media Manager White Horse www.whitehorse.com
Agenda <ul><li>Current status of social media </li></ul><ul><li>Tools for the planning process </li></ul><ul><li>New frame...
Rise of Social Media <ul><li>Almost 5x increase from 2005-2009 </li></ul><ul><li>13x increase in daily access </li></ul>
Shouting into the Void? <ul><li>20 hours of video uploaded to YouTube every minute </li></ul><ul><li>100 million people up...
What is a Planner To Do? <ul><li>New technology developments </li></ul><ul><li>New communication channels </li></ul><ul><l...
Create Framework Hold Town Hall Meeting Finalize Planning Document Old Model
Start with Listening
Social Media Monitoring <ul><li>Tools that collect and catalog conversations on the web </li></ul><ul><li>Monitor conversa...
Social Media Monitoring Solutions
You can gain input from a greater diversity of voices, easier than ever before.  Reach community members with a marginal i...
A Dynamic Space
Then, Start Asking Questions… <ul><li>Online forums/ private social networks can be created with out-of-the-box solutions ...
New Zealand National Road Safety Forum <ul><li>Country population of 4.2MM </li></ul><ul><li>“ SafeAs” 2010 Project </li><...
Result: Education Strategic Framework <ul><li>Draft findings from the forum informed the final bill that the Committee dra...
Content Aggregation <ul><li>Pulls streams together in one location </li></ul><ul><li>Committed citizens can follow all dev...
Create Framework Hold Town Hall Meeting Finalize Planning Document Review Existing Blogs Solicit Expert Input Create Forum...
Questions? Thank you! <ul><li>Jamie Beckland, Emerging Media Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>w...
 
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Social Media for Urban Planning

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How urban planners should use social media to encourage and extend public involvement in the planning process. Given to the National Charrette Institute.

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  • Hi Jamie - thanks for sharing all of this. You may want to look at what happened after the earthquake in Christchurch, New Zealand for more info on this as significant community consultation was done in the planning and redesign of the city. Social Media was used extensively along with traditional feedback mechanisms (open days, town hall style meetings/workshops and so on). It could be argued that there was more of an emotional investment in those who too part, given what they had experienced and the reason why they needed to build their city again, but it's an interesting case study nontheless. Cheers.
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Social Media for Urban Planning

  1. 2. Social Media for Public Involvement February 19, 2010 Jamie Beckland Emerging Media Manager White Horse www.whitehorse.com
  2. 3. Agenda <ul><li>Current status of social media </li></ul><ul><li>Tools for the planning process </li></ul><ul><li>New framework for organizing participation </li></ul>
  3. 4. Rise of Social Media <ul><li>Almost 5x increase from 2005-2009 </li></ul><ul><li>13x increase in daily access </li></ul>
  4. 5. Shouting into the Void? <ul><li>20 hours of video uploaded to YouTube every minute </li></ul><ul><li>100 million people update their Facebook Status every week </li></ul><ul><li>726 Tweets per second </li></ul><ul><li>And that’s just three sites… </li></ul><ul><li>Social media is the new watercooler </li></ul>
  5. 6. What is a Planner To Do? <ul><li>New technology developments </li></ul><ul><li>New communication channels </li></ul><ul><li>Rapidly changing landscape </li></ul><ul><ul><li>Location-aware?! </li></ul></ul><ul><li>But, the goals of public participation and engagement have not changed… </li></ul>
  6. 7. Create Framework Hold Town Hall Meeting Finalize Planning Document Old Model
  7. 8. Start with Listening
  8. 9. Social Media Monitoring <ul><li>Tools that collect and catalog conversations on the web </li></ul><ul><li>Monitor conversations in: </li></ul><ul><ul><li>Blogs/Blog Comments </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Boards </li></ul></ul><ul><ul><li>Community Sites </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Review Sites </li></ul></ul><ul><ul><li>Publicly-available Facebook/MySpace data </li></ul></ul><ul><li>Analyze and reporting on: </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Sentiment </li></ul></ul><ul><ul><li>Topic Trending </li></ul></ul><ul><ul><li>Concept Comparisons </li></ul></ul>
  9. 10. Social Media Monitoring Solutions
  10. 11. You can gain input from a greater diversity of voices, easier than ever before. Reach community members with a marginal interest in the subject.   With Monitoring, Insights Are Easy Competitive Insight -- Marketing 5 Testimonial – Marketing/PR 3 Brand Defense – Marketing/PR 1 Employee Issue -- HR 2
  11. 12. A Dynamic Space
  12. 13. Then, Start Asking Questions… <ul><li>Online forums/ private social networks can be created with out-of-the-box solutions </li></ul><ul><li>Forums can convene around discrete topics with a finite timeline, or for longer, ongoing engagement </li></ul><ul><li>When you build a forum, you can control the norms and rules </li></ul>
  13. 14. New Zealand National Road Safety Forum <ul><li>Country population of 4.2MM </li></ul><ul><li>“ SafeAs” 2010 Project </li></ul><ul><li>Initial “pre-policy” workshops </li></ul><ul><li>Workshop attendees and the general community were invited to participate online </li></ul><ul><li>230 participants </li></ul><ul><li>3,000+ posts </li></ul>
  14. 15. Result: Education Strategic Framework <ul><li>Draft findings from the forum informed the final bill that the Committee drafted and Ministers passed </li></ul>
  15. 16. Content Aggregation <ul><li>Pulls streams together in one location </li></ul><ul><li>Committed citizens can follow all developments easily </li></ul><ul><li>Technical protocols include RSS/Atom and third-party network APIs </li></ul>
  16. 17. Create Framework Hold Town Hall Meeting Finalize Planning Document Review Existing Blogs Solicit Expert Input Create Forum for Enhanced Conversation Monitor and Evaluate Feedback Continue Social Media Monitoring Follow Up with Individuals/ Ask for Comment Clarification Determine Town Hall Meeting Locations/Topics New Model
  17. 18. Questions? Thank you! <ul><li>Jamie Beckland, Emerging Media Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>www.w h itehorse.com </li></ul><ul><li>Twitter: @whitehorsepdx </li></ul>

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