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  • 1. AUDIENCE RESEARCH:
  • 2. Twitter:
  • 3. Facebook: 11,368,891 likes 233,994 talking about this
  • 4. Youtube:
  • 5. Target Audience: As seen, Will.I.Am sells to a massive target audience. These audiences access his information on platforms such as Twitter, Facebook, Youtube and the official Will.I.Am website; which give them ideas of what he has been up to, where he is and what songs are upcoming or have just been released.
  • 6. Will.I.Am is not only an American recording artist, he is also a songwriter, entrepreneur, voice actor, DJ, record producer, and philanthropist. This means he attracts audiences who are interested in various aspects of his life.
  • 7. He is also best known as one of the founding members of the hip hop/pop band, ‘The Black Eyed Peas’, meaning those who enjoyed the music of the band, are more inclined to listen to his own music.
  • 8. His awards, such as his seven Grammy Awards, eight American Music Awards, Billboard Music Award, Teen Choice Award, two MTV Video Music Awards, and three World Music Awards, goes to show just how much people like his music and shows again just how big his audience is.
  • 9. Will.i.am has produced with other artists including Michael Jackson, Justin Bieber, Britney Spears, David Guetta, U2, Rihanna, Usher, Justin Timberlake, Nicki Minaj and Cheryl Cole; meaning he uses other artists to grow his own target market
  • 10. Will.I.Am has a total of 34 Top 40 entries on the UK Singles Chart since 1998, and has sold 9.4 million singles in the UK.
  • 11. How we will use this research: From this research, we now know how massive our potential audience is. We can now go about targeting this audience through advertising on Twitter and Facebook and when posting our video to Youtube.
  • 12. Who will be our target audience? Will.I.Am’s audiences are mainly teenagers or those aged in their mid-twenties. This is a good audience for us as we are within that category, meaning we know exactly what our audience will enjoy and how to approach them.