As seen, Will.I.Am sells to a massive target audience.
These audiences access his information on platforms
such as Twitter, Facebook, Youtube and the official
Will.I.Am website; which give them ideas of what he
has been up to, where he is and what songs are
upcoming or have just been released.
Will.I.Am is not only an American recording artist, he is
also a songwriter, entrepreneur, voice actor, DJ, record
producer, and philanthropist.
This means he attracts audiences who are interested in
various aspects of his life.
He is also best known as one of the founding members
of the hip hop/pop band, ‘The Black Eyed Peas’,
meaning those who enjoyed the music of the band, are
more inclined to listen to his own music.
His awards, such as his seven Grammy Awards, eight
American Music Awards, Billboard Music Award, Teen
Choice Award, two MTV Video Music Awards, and
three World Music Awards, goes to show just how
much people like his music and shows again just how
big his audience is.
Will.i.am has produced with other artists including
Michael Jackson, Justin Bieber, Britney Spears, David
Guetta, U2, Rihanna, Usher, Justin Timberlake, Nicki
Minaj and Cheryl Cole; meaning he uses other artists
to grow his own target market
Will.I.Am has a total of 34 Top 40 entries on the
UK Singles Chart since 1998, and has sold 9.4
million singles in the UK.
How we will use this research:
From this research, we now know how massive
our potential audience is.
We can now go about targeting this audience
through advertising on Twitter and Facebook
and when posting our video to Youtube.
Who will be our target audience?
Will.I.Am’s audiences are mainly teenagers or
those aged in their mid-twenties.
This is a good audience for us as we are within
that category, meaning we know exactly what
our audience will enjoy and how to approach
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