2. Channel 4’s sister
channels include:
• E4
• Film Four
• 4Music
• 4Seven
• More4
• Heat
• Kerrang!
• Kiss
• Magic
• Smash Hits
• The Box
Channel 4
3. Channel 4 Website
Navigation panes
of website to
show several
types of
programming.
Search bar for
easy access to
specific
programmes.
Large image of a
current/previous
programme on
channel 4 to
entice the
audience to
watch it.
Marquee of
programmes
showing on
channel 4 to
entice the
audience to tune
in at these times.
Sign in/register
options to make
the audience feel
more involved.
Shows name of
programme, time
its on and what
the programme is
about..
4. Channel 4 Information
• Launched – 2 November 1982
• Owned by – Channel Four Television Corporation
• Channel 4 is a British public-service television broadcaster
• Although largely commercially self-funded, it is ultimately publicly
owned
• Audience share – 4.5%, 0.8% (+1) (July 2014)
5. Channel 4 Analysis
The channel 4 website has a range of features that
appeal to the audience and this is what makes their
site so successful. Firstly the logo appears in the top left
corner on top of a black banner, the logo is white
which contrasts against the dark colour highlighting it
as an important aspect of the site. This logo stays in
the same place throughout the site for consistency
reasons which is also a positive, as it means that
people will easily know where the logo is situated and
it makes channel 4 look like a professional website
subsequently.
6. Channel 4 Analysis
The navigation pane at the top of the page is an
important element of the site as it allows people to
see all of the features of the site – therefore also
allowing the audience to be able to see the variety
of options that channel 4 offer including the different
sister channels connected with 4. Furthermore, there
is a search bar in the top right corner which allows
the audience to specify their search, making
navigation of the website easier and more user-friendly.
Although, a search bar is still in place for
access for the audience – so giving them a variety of
options is an extremely paramount aspect.
7. Channel 4 Analysis
The main shows on channel 4 are shown with large
images, depicting either the main characters or just
an image from the show in order to entice the
audience towards the programmes. The images are
dominating on the page which is a positive feature
as it means that people can clearly get a good
interpretation of what the show is about before
looking to view it. There is a marquee along the
bottom of the page which shows upcoming
programmes, the marquee includes images from the
programme, the time it is on and the channel it is on
which entices the audience.
8. Channel 4 Analysis
The primary negatives of the channel 4 website are
that the colour scheme is quite bland, although
matching the logo of the channel, the black and
white colour scheme is not appealing and makes the
website look unattractive; a lighter colour scheme
would attract the audience to the shows because
although the images stand out, the site background
itself is not particularly eye catching. There is also a
lack of synopsis/text for each show, this is a poor
feature as it means that the audience are unable to
get an interpretation ab0out what the shows are,
because an image can only support a programme so
far – where as supporting this with a synopsis would
entice the audience towards watching the show.
9. Channel 4 Further Analysis
Channel 4 has to represent the programmes through
images, this therefore means that they are mediated in a
sense to represent something that will engage the
audience and Channel 4 does this successfully. Firstly, a
documentary is shown ‘Jon Richardson Grows up’ with
even the language used showing the nature of the
programme, the slogan used is ‘Adulthood? Bring it on…’
the ‘adulthood’ links in with the programmes
background showing the audience exactly what it is
about which entices them. Also, the ellipsis used gives the
slogan more tension which makes the audience want to
know what the programme is going to show, enticing
them to watch it. This gives a good image upon the
particular type of programme which is vital for the
company.
10. Channel 5
There are three channels that are associated with Channel
5, and these are Channel 5, 5* and 5USA with the online
viewer being called Demand 5.
Channel 5 was launched on 30th March 1997, and was
Britain's first new terrestrial channel for 15 years.
5USA was launched in October 2006, concentrating on
showing imported movies and programmes from the
United States.
5* was first launched as “Five Life” in 2006, rebranded as
“Fiver” in 2008 and then “5*” in 2011. It was launched
alongside 5USA, in order to create a multi-channel
strategy, which all other analogue broadcasters had
already achieved.
11. Channel 5 Website
Channel
name in the
top left hand
corner,
contrasting
the black
background.
This section
clearly
demonstrates
the shows that
can be viewed
online. The
colour is
different
signifying a
different section
of the page.
Navigation
shows
internal links
on the site.
This area
shows the
most
important
shows of the
week, with a
rolling
slideshow.
The right
hand side
box
highlights
the range of
channels
and what is
being shown
“tonight”.
This section highlights new shoes, hoping to
engage the audience by showing a preview.
12. Channel 5 Analysis
Channel 5, although not being as well known as
other TV channels uses combined features to engage
a mass audience. The website is organised with
sections titled effectively. The use of a search bar
enables the audience to specify a search, improving
their overall experience of the website. The
imperative language used throughout the website is
important as it is persuasive and directs the audience
by using “watch these shows”. The page largely
consists of the sliding images showing the important
TV shows with gripping storylines.
13. Channel 5 Analysis
Channel 5 uses synergy successfully, with the links to the
official twitter page and also watching clips of the shows,
a massive positive for Channel 5 as this enables the
audience to engage further with the channel. The
demand service is shown in a different colour, this creates
an idea of importance and will draw the attention of the
viewer into this section. TV listings are provided on the right
hand side, showing what shows are going to be on at
what time for each channel. This is an easy way to get
information about when your favourite show is being
aired. It allows the audience to immediately see which
shows are going to be on each channel, with a simple
schedule that is not difficult to follow.
14. Channel 5 Further Analysis
There is a large area of black space on the right side
of the website, and this can suggest that the website
is not as well thought over as it could be. This could
be filled with a range of information, such as previews
or even a poll which would again entice the
audience. There is an extremely dark colour scheme,
which could potentially turn viewers away from the
website, as this does not create an appealing area
for viewers.
15. BBC’s sister channels
include:
• BBC One/HD
• BBC Two/HD
• BBC Three/HD
• BBC Four/HD
• BBC Parliament
• BBC News/HD
• CBBC/HD
• Cbeebies/HD
• BBC Alba
BBC
16. BBC Website
The BBC
logo, and
also
navigation of
other
elements of
the BBC e.g
iPlayer.
A few large
inserts,
showing
programmes
that are
currently on,
with the
name, time
and channel.
This
dominates
the page.
On now, on tonight and previews navigation, so the
audience can change view easily and quickly.
A search
bar to
enable
the
audience
to find
what they
are
looking for
Highlights
the BBC’s
other
features,
what is
currently
happening.
A link to
an a-z
programm
e list,
helpful for
the
audience
A list of the channels from the BBC, finding programmes
easier.
17. BBC Analysis
The BBC website includes a range of features appealing to the
audience. The logo again is on the top left of the page, and
does not move no matter which aspect of BBC you are
looking for, showing the consistency of the company. The
navigation pane along the top of the page is useful for the
audience as it enables them to become aware of other
features that the BBC offers, and they could find something
they are interested in as a result of this. Underneath there is a
second navigation pane, this time highlighting the many
different channels associated with the BBC, and when clicked
just focuses on TV shows from that channel. This is a good way
to engage the audience as it shows the time and effort put
into the website and also makes it easier for the public as they
do not have to go through hundreds of programmes to find
what they are looking for.
18. BBC Further Analysis
The most dominating area of the website is the images which
show the programmes which are “on now” and will engage
the audience, where some may even press to find out more
information. The large, bright eye catching images are used
therefore as an engaging method, and this does work as I
would be drawn in to find out what the programme was
about if the image was enticing. The BBC have done well to
create a website which has no blank areas, and therefore
they show how professional and organised the company are.
The dark colour again is the only negative of the website, as
this does not appear the most appealing colour for an
audience, and could potentially turn the viewers away due to
black being considered a daunting colour, but the BBC have
tried to change this view by including large, bright colour,
dominating images which take away from the black, harsh
background.
