Rebecca Lynn Sato Entrepreneurship Fall/Winter 2012
STATEMENTHere at Syndicate Creative Branding, our goals are toassist companies with brand, marketing andadvertising challenges that will achieve growth,profitability and competitive advantage. Brand assetscan be identified, leveraged, & managed to createvalue for your organization. We work closely withclients to drive bottom line results with a fact-basedapproach. From brand conceptualization to brandcreation, our process ensures that the result ofcreating a powerful brand strength that attractsbrand loyalty and assured financial returns. Our teamof professionals are dedicated to deliveringmeasurable results for our clients, and advancing theknowledge base of brand & marketing/advertisingstrategy.
SATO (CO-Rebecca Sato is a fashion stylist, creative director and formerfashion show producer who has successfully produced severalfashion events all around the Los Angeles area. She currently OWNER)produces fashion editorial layouts from photo shoots featuring herfashion styling efforts, and is responsible for creating type andhandling layout/uploading of the editorial content for her otherbusiness website www.brightlightsla.com. She has several yearsexperience in the fashion industry and her specialties include visualcommunications and print communications, such as visualmerchandising, fashion styling and catalogue development. (CO- OWNER) ASANOV Catherine Asanov is a Fashion, Advertising & Commercial Photographer who specializes in: Fashion & Style Photography, Production, New Company Branding, Graphic Design & Website Services. She has over 5 years experience in the fashion industry and has a Bachelors Degree in the Photography Major. (*see attached pages for full resumes)
SUMMARY Syndicate Creative Branding is a Los Angeles based graphicdesign and visual communications firm. Syndicate will be concentrating on corporateidentity of established companies, and their target market is emerging, local andestablished contemporary apparel design companies locally/internationally. SyndicateCreative Branding will offer companies a fresh perspective regarding corporateidentity and visual communication. will operate out of a 2,500 sq. ft. live/work loftspace in downtown Los Angeles. The company will launch with a creative team of 6people and will grow their customer base by providing clients with well-priced projectsdue to reasonably low overhead, creative, practical designs that add more value thancompeting graphical art firms, and superior customer attention.Both co-owners/business partners Rebecca Sato and Catherine Asanov have extensivework experience in business management, sales/marketing, and both have beenoperating/networking as freelance artists in the Los Angeles area for over tenyears. Together, they aspire to bring both an aesthetic design focus as well as apractical, quantitative mindset that will add value to the service offerings by creatingsolutions that have both creative elements combined with rational, business ideas.Syndicate Creative Branding will reach profitability by month nine and plans togenerate app. $550,000 by the end of the first year.
PERMITS: (LLP) Limited Liability Partnership-We will draft a partnership agreement with ourlegal attorney once established. Documents tobe filed: “Certificate of Assumed Name” with theLA County Clerk, downtown Los Angeles.TAXES: We are not responsible for tax payingon our ownincome. However, we will account for and paytaxes on the money distributed to us.LIABILITY: Limited Partnership- CatherineAsanov will be the general partner and willremain fully personally liable for all partnershipdebts. The limited partners liability is limited tothe extent of capital contributions to limitedpartnerships.
MARKET• Gender: Mens/Women’s Contemporary Markets- Small to mid-sized up-and-coming, as well as established businesses in the wholesale/retail categories in contemporary apparel.• Income Level: Annual Sales of at least $900,000/net (range is up to &3,000,000/net• Age Range: 25-45• Marital Status: Single/Married w/1 or no kids
Type Company Info/Location Type of Business Logo/Website BPMW Agency Branding /GraphicDirect 860 S. Los Angeles st. #824 Design Agency Los Angeles, CA Siegel Gate Advertising/Direct 10960 Wilshire Blvd. #400 Marketing Firm Los Angeles, CA Silver Image Studios Catalogue Development/Direct 315 E. 8th st. Branding/Photo Studio Los Angeles, CA LA Visual Inc. INDIRECT Advertising/Indirect 31360 Via Colinas #103 Branding Agency West Lake Village, CA Starmen USA Entertainment/Publicity/BIndirect Hollywood/La Cienega randing Los Angeles, CA My P3R Publicity Entertainment/Publicity/Indirect 448 S. Canon Dr. Marketing Los Angeles, CA
ADVANTAGEAt Syndicate Creative Branding, we specifically target the apparelindustry, even more specifically the contemporarymarket, therefore our efforts and dedication to this precisesegment allows us to dominate at a higher standard for our clients. PHILOSOPHY Our philosophy is simple; we believe brands are the key source of differentiation. Powerful brands influence customer preference, strengthen the bottom line, and can even boost market valuation. With an integrated and aligned strategy in place, combined with effective marketing/advertising tactics to support it, your brand promise will effectively drive and support your business objectives.
SERVICE PRICINGPRICING Print Communications $90/Hour • Brand Identity Design • Media & Press Kits OR • Retail & Package Design • Exhibition Design & Planning $4,500/Project • Stationery Systems- Letterhead, brochures, business cards, Logos • Lookbooks /Catalogues Strategy $85/Hour • Brand Analysis & Strategy • Competitive Landscape Audits OR • Business Solutions and Planning • Brand Positioning $3,750/Project • Copywriting & Naming • Digital Marketing • Social Media Marketing • Brand System Launch Planning Online Strategy & Promotion $75/Hour • Website Development • E-Commerce & Database Systems OR Campaign Microsites • Website Performance Optimization $3,100/Project • Digital Sales Presentations
ANALYSIS POSITIVE NEGATIVE STRENGTHS WEAKNESSES 1) Cross cultural global design perspective. 1) Timemanagement becoming concern as projects 2) A unique positioning of the firm itself, focusing build and marketing opportunity weakens.INTERNAL on total creative solutions for contemporary 2) The struggle to develop an awareness for a markets could specialize us and make us a startup. “go to” place. 3) A struggle to maintain an understanding of 3) Novelty is an advantage we have in this contemporary markets market as we cam be seen as having 4) The positioning of our company could limit our something other firms don’t-a fresh, new feel. client pool. 5) Less professional experience than most of our competitors.. OPPORTUNITIES THREATS 1) A growing market and a misunderstanding of 1) Economic recession.EXTERNAL brands on how to reach them. 2) An increase in the ease of use in graphic design 2) Ever advancements in technology could pose publishing programs allowing individuals to design instability. their own graphics. 3) Outsourcing. More firms are outsourcing graphic design services to cheaper countries.
STRATEGY Product or Customers to be Strategy Service Targeted Unique selling When point of proposition- superiority Branding difference isn’t easily claims based on unique read by competitors physical feature or benefit Positioning- Direct Marketing Market Leaders comparison Growing or awakening market Preemptive- generic Website where advertising is claim with assertion of generic or superiority nonexistent