Customer Acquisitions

Consumer Media Habits

Direct Response Brand Development vs. Awareness Acquisition Conversion Retention Familiarity Positive Imagery Completed Transaction

-Personalization -Co-Creation of Content -Customization -Dynamic-Pricing -Brand Community -Purchase-Process Streamlining Major Branding Concepts

-Personalization -Co-Creation of Content

-Customization -Dynamic-Pricing

-Brand Community -Purchase-Process Streamlining

Customer Acquisition

BANNERS AND BUTTONS SKY SCRAPERS RECTANGLES AND POP-UPS Online Advertising Formats

BANNERS AND BUTTONS

SKY SCRAPERS

The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad Serving

The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached.

Contextual Advertising - is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. Behavioral Advertising - uses information collected on an individual's web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Two techniques to improve Online Ads

Contextual Advertising - is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

Behavioral Advertising - uses information collected on an individual's web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.