The document provides an introduction to social media and its basic tools. It discusses objectives of establishing social media knowledge and profiles. Quick surveys ask about social network usage. Facebook, YouTube, Twitter, Foursquare and LinkedIn are broken down with descriptions of their purpose and how to sign up, customize profiles, communicate and use other features. Tips are provided and questions are asked at the end.

1. Fundamentals of !
Social Media!
Becki Carl Stutz, MHSA

2. Objectives:!
— Establish
a functioning knowledge of the
most commonly used social media tools
— Navigate through social media sites
— Create
profiles on social networking sites
in order to start online engagement

3. Quick Survey…!
Do you belong to a social network
like Facebook, LinkedIn,
or Twitter?

4. Quick Survey…!
Have you joined a social network
to keep in touch with
a family member?

5. Quick Survey…!
Do your friends belong to
or use social networks?

6. Quick Survey…!
Have you ever made a
purchase based on a friend’s
recommendation?

7. ARE YOU READY FOR THE
REVOLUTION?

9. What is Social Media?!
“Social media provides the way people share
ideas, content, thoughts and relationships online
… anyone can create, comment on and add to
social media content.”
David Meerman Scott
Speaker & editor

10. Social Media is
Conversation!

11. How does Social
Media work?!

12. Social Media lets people
connect with each other based
on common interests.

13. Who uses it? !
72% of all US Internet users are on Facebook
• 19% of users are 45 or older
There are 200 million accounts on Twitter
101 million members on LinkedIn
• 44.2% in the US

14. Why should I care?!
57% of people talk to people more online than they do
in person
85% of Internet users believe companies should
interact with them via social media
56% of Internet users feel a stronger connection with
companies that reach out to them using social media

15. Why should I care?!
Social media is one more way you
can create & maintain
relationships and networks.

16. BREAKING DOWN
THE BASIC
TOOLS!

17. — Free
— Over 500,000,000 users world wide

18. — Individualshave profiles
— Highly-customizable security features

19. Step 1 & 2

20. Step 3
— Check your email for a registration
confirmation email.
— Click
the link in the email to verify your
new account.

21. Step 4
— Go to www.facebook.com and log in with
your email and password.

22. YOUR PROFILE

23. Personalize your profile and add a picture
— Click “edit my profile,” which is located in the
left-hand column on your home page or the
right corner of your profile page.

24. — Enter what you want to share on the tabs

25. Update your status
— Type in the box under “Status” on your
home page

26. Update your status
— Click “Profile” in the top right corner to go to
your profile page.
— Write your update in the box under status.

27. Communicating with others
— Private Messages
— Wall Posts

28. ADDING FRIENDS

29. Search your email address book for friends

30. Search for friends or businesses

31. Friend Requests

32. PRIVACY SETTINGS

33. Adjust privacy settings

34. Upload photos

35. Creating albums

36. Tips
— Interact
— Update
— Create photo albums and tag friends

37. Questions?!

38. Breaking down the
basic tools!

39. — Free
— Most popular video site

40. — Channels
(profiles) and avatars are
customizable
— Users
can subscribe to other users’
channels

41. Upload as many videos as you want.

42. Videos can be
public or private.

43. Integrate content by sharing
videos on Facebook

44. Breaking down the
basic tools!

45. — Free
— Customizable backgrounds and avatars

46. What’s a “microblog?”
Every post is limited to
140 characters

47. You build a network by following other users.
By following users, you can see their tweets.

48. When you follow a user, their Tweets
appear on your home page and vice versa.

49. Communicate with other users within messages
by typing @[insert username].
Twitter alerts the user you’ve mentioned them.

50. Use the Direct Message
(DM) feature to send a
private message. !
You can only DM someone if they
are following you.

51. Users can make
their accounts
“private.”
This means other users can’t see your Tweets
unless you give them access.

52. Hashtags (#)
organize Tweets
by topic.

53. Lists

54. third-party apps let
you shorten and track
links, share photos,
and record videos.!

55. www.search.twitter.com

56. BREAKING DOWN
THE BASIC TOOLS

58. Up
gUp
Up
:oGoto http://www.foursquare.comtotocreateaafree account.
Go to http://www.foursquare.comtocreate a free account.
to http://www.foursquare.com create free account.
:If signing up online, on the homepage, click “Join Now” to be redirected to a
signing upup online, on the homepage, click “Join Now” to be redirected to a
If signing online, on the home page, click “Join Now” to be redirected to a
mrmto join the service.
to join the service.
m to join the service.
Signing up
nup on a smart phone, downloadthe application from the phone’s designated
pup on smart phone, download the application from the phone’s designated
on a a smart phone, download the application from the phone’s designated
ationstore. Foursquare to www.foursquare.comphone operating
tion store. Foursquareoffers the application on all major or download
— Go offers the application on all major phone operating
on store. Foursquare offers the application on all major phone operating
s.
s. the application to your smart phone

59. Checking in

60. You can earn
points for each
check-in

61. Tips
— Leave
recommendations
for others

62. Earn badges
— Some have pre-requisites
— Others are based on holidays or number
of check-ins

64. Becoming a mayor
— Person who has the most check-ins at
one location
— Check in every time you visit

66. Specials
— Businesses
might offer
special deals for
check-ins or for
the mayor

67. Things to know
— Adding users you don’t know
— Time and location of check-ins
— Home locations
— Leave tips
— Make use of specials

68. Breaking down the
basic tools!

69. — Free
— Used for business networking
— Connect
you with others to exchange
knowledge and ideas

70. Facebook LinkedIn
Create a profile X X
Share status updates X X
Send messages X X
Join groups X X
Post resume X
Recommend colleagues X
Search for jobs X

71. Signing up
— Go to www.linkedin.com

72. Signing up
— Fill out the entry fields in the box on the
right side and click the green “Join Now”
button.

73. Signing up
— LinkedIn directs you to another page
asking basic questions.
— After filling in the fields you wish to
complete, click the blue “Create My
Profile” button.

74. Signing up
— You will get an email confirmation.
— Click on the link to approve and your
LinkedIn account is now live.

75. CUSTOMIZE YOUR
PROFILE

76. Create and Edit
— Find the profile button on the navigation
bar and select “Edit profile”.
— Can add basic information
— Allows for more detailed information

78. Making connections
— Search by email address book
— Search bar
Tip: Best not to request connections
with individuals you don’t know

79. Accepting connections
— Similar to Facebook friend requests
— Click on the “Inbox” tab

80. Groups
— Click on the “groups” tab
— Search for groups

82. General Tips
— Visible contact information
— Personal notes on connection requests
— Update frequently
— Participate in groups
— Write recommendations

83. Questions?!

84. Resources
Axon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/
2010/08/28/social-media-stats-adults/
Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/
Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/
Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/
outcomes/
ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.
Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http://
jeffesposito.com/2011/02/14/social-media-facts-share-executives/
Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documents
Evans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/
documents
Evans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documents
Evans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documents
Evans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations

85. Resources
Godin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http://
sethgodin.typepad.com/seths_blog/files/FlippingNOpro.pdf
Health Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009).
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http://
www.corporatecompliance.org/AM/Template.cfm?Section=Surveys&Template=/
surveyform.cfm&survey=FacebookLinkedInTwitter
Holtz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to
Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case-
blocking-employee-access-social-media?
Johanning, D. (2011). Using Facebook & Twitter for Business.
Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http://
runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.html

86. Resources
Marketing Savant. (2011). Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/
Social-Media-Strategy-Guide-by-Marketing-Savant
Mayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/
What_is_Social_Media_iCrossing_ebook.pdf
Ostroff, M. (2011). How To Set Up a Facebook Page for Your Business. http://
exploringsocialmedia.com/how-to-set-up-a-facebook-page-for-your-business/
Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/
training-your-company-for-social-media/
Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http://
www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf.
smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/
primer_in_social_media.pdf
Squazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/
June 2010).
Stopblocking.org