How to use social media
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How to use social media



Presentation #2 from 2011 AHVRP Convention in Orlando. Aimed at health care volunteer directors.

Presentation #2 from 2011 AHVRP Convention in Orlando. Aimed at health care volunteer directors.



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    How to use social media How to use social media Presentation Transcript

    • Objectives:!  Assess risks and advantages of using social media!  Form a catalog of resources!  Build a case for using social media
    • A brief quiz…
    • Facebook
    • Twitter
    • Foursquare
    • LinkedIn
    • Instagram
    • Instagram
    • Google+
    • Gowalla
    • Flickr
    • Skype
    • Slideshare
    • Why take it online?
    • Social Media is another toolJust like this. like this. Just •  Community outreach !  Community Outreach •  Marketing •  Public relations !  Public Relations •  Crisis communications !  Crisis Communications •  Fundraising •  Personal !  Fundraising •  Customer service Customer Service !  Hashtag:

    • Just the facts!  46% of all Internet users interact with social media!  By 2012, 1 billion people will be on Facebook!  78.6% of consumers follow a brand to learn more!  63% of fans will recommend the organization
    • 2 more reasons why!  Fast!  No cost
    • Think Social Media Doesn’t Apply?!  In 2010, use among those: !  55-64 grew 88% !  65+ grew 100+ -Pew Internet
    • Things to think about!  Strategy !  Set objectives & expectations !  What are your goals?!  Policies and Training !  Educate volunteers, management & colleagues!  Voice and Identity !  Who is responsible? !  Time investment?
    • Know what you want to accomplish!  Recruit potential volunteers!  Provide customer service!  Increase awareness!  Listen or lurk!  Share information
    • What What social media userWhat users want What social media users want •  ThinkThink about: •  Think about:!  Platforms –  What platforms Wha – you!  Audience want to use want –  Who is there!  What you want –  Who –  How they want to be them to do reached –  How –  What you want them to do reac –  Wha to do
    • !  Go where your customers are!  Give them something to share!  Give them reasons to respond
    • What is your goal?To ______ (verb) (other parts of your sentence) (measurable outcome) by (date).
    • Ok, I have my Twitter accountand Facebook Page, now what?
    • Facebook: Profile vs. Page!  Profiles !  Forindividuals !  Have friends !  Users can only have one profile!  Pages !  Forbrands, businesses, organizations !  Have “fans” or “likes” !  Can be created from a profile or business account
    • Advantages of Pages!  Unlimited number of fans!  Publicly viewable!  Information appears in newsfeeds!  Multiple administrators!  Access to Facebook Insights
    • Facebook Insights
    • Tips for setting up a Page!  Fill out as much information as possible !  Business hours !  Payment !  Location !  Description!  Your decision to publicly display administrators
    • Posting on Facebook!  Interact!  Posting as You vs. Page!  Facebook username !  Vanity URL:
    • Let’s Take A Look…
    • Twitter: Getting Started!  Setting up a profile !  Username to identify you !  Have your avatar be recognizable/representative !  Complete the profile information "  Location "  Bio "  Website information
    • Posting on Twitter!  Status updates !  Retweeting !  Photos & Video !  Links !  Hashtags
    • Twitter Tips!  Two-way street!  Engage !  Watch and listen!  Be strategic
    • Social Media Policies
    • Not in my hospital…the mythsTop reasons why social media isn’t allowed: !  Productivity !  Hackers !  Data leaks/privacy concerns Only about 5% of hospitals block social media None of the top 100 best companies to work for block social media
    • Question What percentage of companies have a social media policy? 29%
    • Why have one? “A social media policy outlines for employees (and volunteers) the corporate guidelines or principles of communicating in the online world”.
    • Responsible Policies!  Reflect regulations and laws!  Enable responsible engagement!  Train staff and volunteers to ensure compliance
    • Social Media Policies!  Don’t reinvent the wheel !  Found In Cache (blog) !  Vanderbilt University Medical Center !  Affinity Health System and Ministry Health Care !  Dartmouth-Hitchcock video
    • Social Media Policies!  Education is key!!  Items to include !  What is social networking !  Why it’s important to what we do!  When to do it? !  Continuing Education !  Orientation
    • The Voice
    • "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends recommendations or their friends activities” -Compete, Inc.
    • Turn strangers into friends Turn friends into supporters Turn your supporters into advocates
    • The Funnel
    • Flip the Funnel!  Flip the funnel into a megaphone!  Use your volunteers and supporters to share your message via social media
    • Exercise
    • What Would You Do? You just found out one of your programs will be honored at the AHVRP Extraordinary Program Awards Lunch. You have a community that would want to know this.!  Write your 140 character Twitter message!  Your Facebook message (400 character limit)
    • Case Studies
    • When social mediasocial media When your use of goes wrong goes wrong…
    • Lessons learned!  Once it’s out there, you can’t take it back!  Show sensitivity and respect
    • Disclaimer
    • It might not be right for you…!  Small staff with many responsibilities!  Do not feel comfortable with social media!  No buy-in from administration!  Your audience does not use social media
    • Case Study
    • Outcome
    • Questions?
    • ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. social-media-stats-adults/Bennett, E. (2009). Hospital Social Network List., E. (n.d.) Healthcare Social Media Policies List., N. (June 7, 2011). Driving Outcomes in Social Health. Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. 2011/02/14/social-media-facts-share-executives/Evans, S. (2011). Getting Started with Facebook., S. (2011). Getting Started with Foursquare., S. (2011). Getting Started with LinkedIn., S. (2011). Getting Started with Twitter., S. (2011). Social Media Bootcamp.
    • ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. seths_blog/files/FlippingNOpro.pdfHealth Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? Template.cfm?Section=Surveys&Template=/surveyform.cfm&survey=FacebookLinkedInTwitterHoltz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. access-social-media?Johanning, D. (2011). Using Facebook & Twitter for Business.Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// Savant. (2011). Social Media Strategy Workbook. Media-Strategy-Guide-by-Marketing-Savant
    • ResourcesMayfield, A. (2008). What is Social Media? What_is_Social_Media_iCrossing_ebook.pdfOstroff, M. (2011). How To Set Up a Facebook Page for Your Business. how-to-set-up-a-facebook-page-for-your-business/Radian 6. (2011). Training Your Company For Social Media. training-your-company-for-social-media/Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// (2008). A Primer in Social Media. primer_in_social_media.pdfSquazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010)