How to use social media
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Presentation #2 from 2011 AHVRP Convention in Orlando. Aimed at health care volunteer directors.

Presentation #2 from 2011 AHVRP Convention in Orlando. Aimed at health care volunteer directors.

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    How to use social media How to use social media Presentation Transcript

    • IS USING SOCIAL MEDIAFOR YOU?Becki Carl Stutz, MHSA
    • Objectives:!  Assess risks and advantages of using social media!  Form a catalog of resources!  Build a case for using social media
    • A brief quiz…
    • Facebook
    • Twitter
    • Foursquare
    • LinkedIn
    • Instagram
    • Instagram
    • Google+
    • Gowalla
    • Flickr
    • Skype
    • Slideshare
    • Why take it online?
    • Social Media is another toolJust like this. like this. Just •  Community outreach !  Community Outreach •  Marketing •  Public relations !  Public Relations •  Crisis communications !  Crisis Communications •  Fundraising •  Personal !  Fundraising •  Customer service Customer Service !  Hashtag:
#SocialIRL
 @PRsarahevans
 @benasmith

    • Just the facts!  46% of all Internet users interact with social media!  By 2012, 1 billion people will be on Facebook!  78.6% of consumers follow a brand to learn more!  63% of fans will recommend the organization
    • 2 more reasons why!  Fast!  No cost
    • Think Social Media Doesn’t Apply?!  In 2010, use among those: !  55-64 grew 88% !  65+ grew 100+ -Pew Internet
    • Things to think about!  Strategy !  Set objectives & expectations !  What are your goals?!  Policies and Training !  Educate volunteers, management & colleagues!  Voice and Identity !  Who is responsible? !  Time investment?
    • Know what you want to accomplish!  Recruit potential volunteers!  Provide customer service!  Increase awareness!  Listen or lurk!  Share information
    • What What social media userWhat users want What social media users want •  ThinkThink about: •  Think about:!  Platforms –  What platforms Wha – you!  Audience want to use want –  Who is there!  What you want –  Who –  How they want to be them to do reached –  How –  What you want them to do reac –  Wha to do
    • !  Go where your customers are!  Give them something to share!  Give them reasons to respond
    • What is your goal?To ______ (verb) (other parts of your sentence) (measurable outcome) by (date).
    • Ok, I have my Twitter accountand Facebook Page, now what?
    • Facebook: Profile vs. Page!  Profiles !  Forindividuals !  Have friends !  Users can only have one profile!  Pages !  Forbrands, businesses, organizations !  Have “fans” or “likes” !  Can be created from a profile or business account
    • Advantages of Pages!  Unlimited number of fans!  Publicly viewable!  Information appears in newsfeeds!  Multiple administrators!  Access to Facebook Insights
    • Facebook Insights
    • Tips for setting up a Page!  Fill out as much information as possible !  Business hours !  Payment !  Location !  Description!  Your decision to publicly display administrators
    • Posting on Facebook!  Interact!  Posting as You vs. Page!  Facebook username !  Vanity URL: facebook.com/username
    • Let’s Take A Look…
    • Twitter: Getting Started!  Setting up a profile !  Username to identify you !  Have your avatar be recognizable/representative !  Complete the profile information "  Location "  Bio "  Website information
    • Posting on Twitter!  Status updates !  Retweeting !  Photos & Video !  Links !  Hashtags
    • Twitter Tips!  Two-way street!  Engage !  Watch and listen!  Be strategic
    • Social Media Policies
    • Not in my hospital…the mythsTop reasons why social media isn’t allowed: !  Productivity !  Hackers !  Data leaks/privacy concerns Only about 5% of hospitals block social media None of the top 100 best companies to work for block social media
    • Question What percentage of companies have a social media policy? 29% -Mashable.com
    • Why have one? “A social media policy outlines for employees (and volunteers) the corporate guidelines or principles of communicating in the online world”.
    • Responsible Policies!  Reflect regulations and laws!  Enable responsible engagement!  Train staff and volunteers to ensure compliance
    • Social Media Policies!  Don’t reinvent the wheel !  Found In Cache (blog) !  Vanderbilt University Medical Center !  Affinity Health System and Ministry Health Care !  Dartmouth-Hitchcock video
    • Social Media Policies!  Education is key!!  Items to include !  What is social networking !  Why it’s important to what we do!  When to do it? !  Continuing Education !  Orientation
    • The Voice
    • "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends recommendations or their friends activities” -Compete, Inc.
    • Turn strangers into friends Turn friends into supporters Turn your supporters into advocates
    • The Funnel
    • Flip the Funnel!  Flip the funnel into a megaphone!  Use your volunteers and supporters to share your message via social media
    • Exercise
    • What Would You Do? You just found out one of your programs will be honored at the AHVRP Extraordinary Program Awards Lunch. You have a community that would want to know this.!  Write your 140 character Twitter message!  Your Facebook message (400 character limit)
    • Case Studies
    • When social mediasocial media When your use of goes wrong goes wrong…
    • Lessons learned!  Once it’s out there, you can’t take it back!  Show sensitivity and respect
    • Disclaimer
    • It might not be right for you…!  Small staff with many responsibilities!  Do not feel comfortable with social media!  No buy-in from administration!  Your audience does not use social media
    • Case Study
    • Outcome
    • Questions?
    • ResourcesAxon, S. (2010). Older Adults Nearly Double Social Media Presence. http://mashable.com/2010/08/28/ social-media-stats-adults/Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/outcomes/ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter.Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http://jeffesposito.com/ 2011/02/14/social-media-facts-share-executives/Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documentsEvans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations
    • ResourcesGodin, S. (2006). Flipping the Funnel: Give Your Fans the Power to Speak Up. http://sethgodin.typepad.com/ seths_blog/files/FlippingNOpro.pdfHealth Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http://www.corporatecompliance.org/AM/ Template.cfm?Section=Surveys&Template=/surveyform.cfm&survey=FacebookLinkedInTwitterHoltz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case-blocking-employee- access-social-media?Johanning, D. (2011). Using Facebook & Twitter for Business.Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.htmlMarketing Savant. (2011). Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/Social- Media-Strategy-Guide-by-Marketing-Savant
    • ResourcesMayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_Social_Media_iCrossing_ebook.pdfOstroff, M. (2011). How To Set Up a Facebook Page for Your Business. http://exploringsocialmedia.com/ how-to-set-up-a-facebook-page-for-your-business/Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/ training-your-company-for-social-media/Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf.smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/ primer_in_social_media.pdfSquazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010).Stopblocking.org