Online Travel Agency

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  • 1. TRAVEL.MARRY.VN ONLINE TRAVEL
  • 2. I. WHY TRAVEL?
  • 3. - MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING - TRAVEL SITE INCREASE 159% FROM 2009 - 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY ) - 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD ) - 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL )
  • 4. ONLINE TRAVEL AGENCY (OTA) POTENTIAL MARKET
  • 5. II. WHY TRAVEL.MARRY.VN?
  • 6. TRAVELLER DEMOGRAPHIC Family, Office worker, Couple Domestic traveler
  • 7. Wedding & Baby & Home Travel Members: 25 – 45 years old Couple, Family, Office worker Marry.vn
  • 8. III. WEBSITE STRATEGIC
  • 9. SEGMENTATION & TARGETING Family, Office worker, Couple Find recommendation, review, pictures, etc…
  • 10. DIFFERENTATION Online Travel Sites Gather all information and give the end-user the full services What we need to do 3 days trip to Hoi An What we give customers Blog Wiki Travel videos Social network RSS Google Metasearch OTA Planner Social network RSS OTA Social network RSS
  • 11. POSITIONING competitor sites How to find the best places for vocation on internet Suggest me for summer holiday travel.marry.vn
  • 12. IV. WEBSITE DIRECTION
  • 13. Suggestion Travel Agency Community News communication Traveller
  • 14. V. WEBSITE ROADMAP
  • 15. ROADMAP Travel News Travel Agency Sharing (comment, video, image, discuss) Recruit member Analytics user experiment Suggestion Marketing
  • 16. VI. CONCLUSION
  • 17.
    • With the high increasement, Online Travel will be the most important channel for users before their vocations.
    • All information about travel will be on here ( travel agency, tour, hotel, restaurant, review, recommendation, etc…)
    • Suggestion will be going the key function for end-user.