Online Travel Agency
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Online Travel Agency

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Online Travel Agency Online Travel Agency Presentation Transcript

  • TRAVEL.MARRY.VN ONLINE TRAVEL
  • I. WHY TRAVEL?
  • - MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING - TRAVEL SITE INCREASE 159% FROM 2009 - 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY ) - 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD ) - 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL ) View slide
  • ONLINE TRAVEL AGENCY (OTA) POTENTIAL MARKET View slide
  • II. WHY TRAVEL.MARRY.VN?
  • TRAVELLER DEMOGRAPHIC Family, Office worker, Couple Domestic traveler
  • Wedding & Baby & Home Travel Members: 25 – 45 years old Couple, Family, Office worker Marry.vn
  • III. WEBSITE STRATEGIC
  • SEGMENTATION & TARGETING Family, Office worker, Couple Find recommendation, review, pictures, etc…
  • DIFFERENTATION Online Travel Sites Gather all information and give the end-user the full services What we need to do 3 days trip to Hoi An What we give customers Blog Wiki Travel videos Social network RSS Google Metasearch OTA Planner Social network RSS OTA Social network RSS
  • POSITIONING competitor sites How to find the best places for vocation on internet Suggest me for summer holiday travel.marry.vn
  • IV. WEBSITE DIRECTION
  • Suggestion Travel Agency Community News communication Traveller
  • V. WEBSITE ROADMAP
  • ROADMAP Travel News Travel Agency Sharing (comment, video, image, discuss) Recruit member Analytics user experiment Suggestion Marketing
  • VI. CONCLUSION
    • With the high increasement, Online Travel will be the most important channel for users before their vocations.
    • All information about travel will be on here ( travel agency, tour, hotel, restaurant, review, recommendation, etc…)
    • Suggestion will be going the key function for end-user.