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Online Travel Agency
 

Online Travel Agency

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    Online Travel Agency Online Travel Agency Presentation Transcript

    • TRAVEL.MARRY.VN ONLINE TRAVEL
    • I. WHY TRAVEL?
    • - MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING - TRAVEL SITE INCREASE 159% FROM 2009 - 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY ) - 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD ) - 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL )
    • ONLINE TRAVEL AGENCY (OTA) POTENTIAL MARKET
    • II. WHY TRAVEL.MARRY.VN?
    • TRAVELLER DEMOGRAPHIC Family, Office worker, Couple Domestic traveler
    • Wedding & Baby & Home Travel Members: 25 – 45 years old Couple, Family, Office worker Marry.vn
    • III. WEBSITE STRATEGIC
    • SEGMENTATION & TARGETING Family, Office worker, Couple Find recommendation, review, pictures, etc…
    • DIFFERENTATION Online Travel Sites Gather all information and give the end-user the full services What we need to do 3 days trip to Hoi An What we give customers Blog Wiki Travel videos Social network RSS Google Metasearch OTA Planner Social network RSS OTA Social network RSS
    • POSITIONING competitor sites How to find the best places for vocation on internet Suggest me for summer holiday travel.marry.vn
    • IV. WEBSITE DIRECTION
    • Suggestion Travel Agency Community News communication Traveller
    • V. WEBSITE ROADMAP
    • ROADMAP Travel News Travel Agency Sharing (comment, video, image, discuss) Recruit member Analytics user experiment Suggestion Marketing
    • VI. CONCLUSION
      • With the high increasement, Online Travel will be the most important channel for users before their vocations.
      • All information about travel will be on here ( travel agency, tour, hotel, restaurant, review, recommendation, etc…)
      • Suggestion will be going the key function for end-user.