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Presented at CNIE, 2012, Canmore AB, May 2012
This is a concept I devised some years ago. It provides a name for a very common phenomenon: the mistaken belief that something that looks good IS good. Educators fall into this trap ALL THE TIME when looking at online media but especially digital games.
It is also a BIG problem for organizations that fund the design and development of serious games - often times, they never bother to look beyond the still images.