Information Design

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An introduction to Information Design

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Information Design

  1. 1. What is Information Design? Katrin Becker
  2. 2. overview <ul><li>fleeting glance at information design </li></ul><ul><ul><li>definition </li></ul></ul><ul><ul><li>what does an information designer do? </li></ul></ul><ul><ul><ul><li>design process </li></ul></ul></ul><ul><ul><ul><li>domains of the field </li></ul></ul></ul><ul><ul><ul><li>related disciplines </li></ul></ul></ul><ul><ul><ul><li>key skills / competencies </li></ul></ul></ul><ul><ul><li>a few examples </li></ul></ul><ul><ul><ul><li>text </li></ul></ul></ul><ul><ul><ul><li>visual </li></ul></ul></ul><ul><ul><ul><li>interaction </li></ul></ul></ul><ul><ul><ul><li>sonification </li></ul></ul></ul><ul><ul><ul><li>bloopers </li></ul></ul></ul><ul><li>what’s next? </li></ul>Katrin Becker © 2009 Information Design
  3. 3. introductions (a.k.a. my philosophy) <ul><li>rationalist </li></ul><ul><li>knowledge is a product of the mind actively organizing and making sense of experience </li></ul><ul><li>realist </li></ul><ul><li>there is an existence independent of our perception </li></ul><ul><li>empiricist </li></ul><ul><li>knowledge must be derived from observation or experience </li></ul>Katrin Becker © 2009 Information Design Who Cares? Personal Bias
  4. 4. What is Information Design? Katrin Becker © 2009 Information Design there is no single accepted definition this is a new field (10 – 30 years, depending on who you ask) extent and bounds still evolving diverse skills, applications, body of knowledge Information Design is the defining, planning, and shaping of the contents of a message and the environments in which it is presented, with the intention of satisfying the information needs of the intended recipients. ( source )
  5. 5. Katrin Becker © 2009 Information Design Must understand both syntax and semantics. Not as easy as one might think....
  6. 6. What does an Information Designer do? Katrin Becker © 2009 Information Design graphic design scientific writing technical writing book publishing desktop publishing web design and development multimedia production business and professional writing advertising signage documentation cartography
  7. 7. it’s about the message Katrin Becker © 2009 Information Design Information in B&W by tmoody000
  8. 8. the design process <ul><li>design is: (Budgen, 1993) </li></ul><ul><ul><li>requirements: needs and constraints ( what is needed ) </li></ul></ul><ul><ul><li>specification ( what will be done ) </li></ul></ul><ul><ul><li>** design ** ( how it will be done ) </li></ul></ul><ul><ul><li>implementation ( actually making it ) </li></ul></ul><ul><ul><li>testing : </li></ul></ul><ul><ul><ul><li>verification :are we building the thing right? </li></ul></ul></ul><ul><ul><ul><li>validation: are we building the right thing? </li></ul></ul></ul><ul><ul><ul><li>( making sure it was the right thing done right ) </li></ul></ul></ul>Katrin Becker © 2009 Information Design
  9. 9. designing ‘ widgets ’ <ul><li>all of these elements appear in one form or another in every single design process, regardless of the thing being designed. </li></ul>Katrin Becker © 2009 Information Design <ul><li>what do we need? </li></ul><ul><li>what will we do? </li></ul><ul><li>how will we do it? </li></ul><ul><li>DO IT </li></ul><ul><li>how did we do? </li></ul>
  10. 10. caution: <ul><li>widgets aren’t really real. </li></ul><ul><li>the common elements of design </li></ul><ul><li>are just a starting point </li></ul>Katrin Becker © 2009 Information Design each project will have unique elements. some problems have more than others.
  11. 11. so what’s the answer? <ul><li>there is NO right answer </li></ul><ul><ul><li>at least no single one. </li></ul></ul><ul><li>there are many design models. </li></ul><ul><li>many models work well in specific instances. </li></ul><ul><li>none work reliably in all situations </li></ul><ul><ul><li>even within a restricted domain . </li></ul></ul>Katrin Becker © 2009 Information Design
  12. 12. speaking of domains….. Katrin Becker © 2009 Information Design information design is more than “ just” design
  13. 13. Domains of Information Design Katrin Becker © 2009 Information Design Theory & Practice Design Systems Design Message Design Cognitive Strategies User Characteristics Development Print Technologies Audio-Visual Technologies Computer-Based Technologies Integrated Technologies Media Utilization Diffusion of Innovations Implementation & Institutionalization Policies & Regulations Adapted from: Instructional Technology: The Definition and Domains of the Field by Barbara B. Seels and Rita C. Richey ISBN 0-89240-072-2 Utilization Evaluation Problem Analysis Task Analysis Criterion-Referenced Measurement Formative Evaluation Summative Evaluation Management Project Management Resource Management Delivery System Management Information Management
  14. 14. you can’t be / do it all Katrin Becker © 2009 Information Design Just One Click Away by arturojm design discipline diverse applications draws from many disciplines broad skill set
  15. 15. what fields / disciplines are related? Katrin Becker © 2009 Information Design graphic design web development information architecture interaction design multimedia psychology software development usability user experience user interface design writing and editing instructional design computer science art information visualization sonification cognitive science industrial design new media data architecture epistemology ontology typography linguistics political science policy studies policy studies
  16. 16. what are key skills / competencies? Katrin Becker © 2009 Information Design teamwork audience analysis communication digital asset creating & management task analysis structured approaches interaction design research outcome analysis creativity human factors technology project management cost analysis life-long learning
  17. 17. some examples Katrin Becker © 2009 Information Design When in Rome by lilsip
  18. 18. information architecture Katrin Becker © 2009 Information Design Brad Paley’s Text Arc Averaging helps show the viewer where a word is used. &quot;Gryphon&quot; appears near 9:00, pulled close to his episode in the story by the rubber band-like action of the averaging.
  19. 19. visualization Katrin Becker © 2009 Information Design FaceBook FriendWheel
  20. 20. information visualization Katrin Becker © 2009 Information Design
  21. 21. We get some information from this... Katrin Becker © 2009 Information Design 7-day forecast: static view
  22. 22. We get different information from this... Katrin Becker © 2009 Information Design 7-day forecast: maybe not as static as we thought
  23. 23. We get different information from this... Katrin Becker © 2009 Information Design 7-day forecast: can start to look at forecasting trends / accuracy
  24. 24. A quick comparison... Katrin Becker © 2009 Information Design
  25. 25. information visualization Katrin Becker © 2009 Information Design
  26. 26. How do we know this is a research paper? Katrin Becker © 2009 Information Design
  27. 27. What Colour Can Do... Katrin Becker © 2009 Information Design 2003 1999
  28. 28. sonification Katrin Becker © 2009 Information Design
  29. 29. cognitive science Katrin Becker © 2009 Information Design source: http://www.readingonline.org/articles/art_index.asp?HREF=/articles/r_walker/
  30. 30. simplicity Katrin Becker © 2009 Information Design 2004 Toyota Apache Dashboard by Trit
  31. 31. signage Katrin Becker © 2009 Information Design
  32. 32. advertising Katrin Becker © 2009 Information Design
  33. 33. Katrin Becker © 2009 Information Design communication
  34. 34. What’s Next? <ul><li>a more thorough treatment </li></ul><ul><ul><li>evolution </li></ul></ul><ul><ul><li>current status </li></ul></ul><ul><ul><li>theoretical foundations </li></ul></ul><ul><ul><li>key concerns and issues </li></ul></ul><ul><ul><li>core competencies </li></ul></ul><ul><ul><li>specializations </li></ul></ul><ul><ul><li>technology </li></ul></ul><ul><ul><li>societal trends </li></ul></ul><ul><ul><li>the future </li></ul></ul>Katrin Becker © 2009 Information Design
  35. 35. Questions? Katrin Becker © 2009 Information Design Thanks

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