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Expand your knowledge with social media listening
 

Expand your knowledge with social media listening

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A presentation/demo for social media beginners on using Google Reader to set up a simple listening platform, geared towards professional development rather than brand management. Presented to AWC ...

A presentation/demo for social media beginners on using Google Reader to set up a simple listening platform, geared towards professional development rather than brand management. Presented to AWC Houston in July 2010.

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    Expand your knowledge with social media listening Expand your knowledge with social media listening Presentation Transcript

    • Becca Taylor – Enterprise Business Social Media Manager
      @beccataylor | www.linkedin.com/in/beccataylor
      Presented to AWC Houston
      July 21, 2010
      EXPAND
      your knowledge with social media listening
    • The key is not just hearing, but listening.
    • Why you need a listening platform
      Connect with like-minded peers
      Look for a job or learn about potential employers
      Cultivate your personal brand
      Stay current with latest practices and trends
      Expand your reach, personally and professionally
      Filter the noise!
    • Intro to
      Automated
      Free
      Web-based
      Common
      Aggregated
      Social
    • Sign up for Google Reader
    • Google Reader tour
      Add subscription
      Reader menu
      Follow other reader profiles
      Your subscriptions
      Feed content
    • Add what you know
      If you know the sites you want to follow
      Copy/Paste URL into “Add Subscription” box and let Google auto-detect the feed
      Look for RSS or other feed icons
      Look for Subscribe link
      Some of my top social media sites
      Chris Brogan (www.chrisbrogan.com)
      Seth Godin (www.sethgodin.com)
      Problogger (www.problogger.net)
      Twitter Tips from TwiTip (www.twitip.com)
      Social Media Examiner (www.socialmediaexaminer.com)
      Social Media Today (www.socialmediatoday.com)
    • Look for more feeds
      Make list of topics you want to track
      Search for those terms and add relevant feeds
      Google alerts (www.google.com/alerts)
      Twitter (search.twitter.com)
      Social Mention (www.socialmention.com)
      Technorati (www.technorati.com)
      IceRocket (www.icerocket.com)
    • Incorporate alerts
      Email notice or feeds
      Standard Google search operators
    • Sharing content
      Share individual feed items
      Share folders/tags
      Add to “Shared” page
      Send via email
      Share folder
      URL for shared folder
      Email shared folder URL
    • To truly listen you must act upon what you’ve heard.
    • Putting it all together
      Listen. Engage. Repeat.
      Contribute to (as a writer and commenter) blogs you follow
      Create your own blog (new can of worms!)
      Follow, read, and engage social media gurus
      That’s a very subjective and context-sensitive definition, but a few general resources:
      Chris Brogan (www.chrisbrogan.com)
      Seth Godin (www.sethgodin.com)
      Problogger (www.problogger.net)
      Twitter Tips from TwiTip (www.twitip.com)
      Social Media Examiner (www.socialmediaexaminer.com)
      Social Media Today (www.socialmediatoday.com)
      Read Groundswell for great business groundingin the social phenomenon
    • Open discussion
    • Outcomes that matter.