Becca Taylor – Enterprise Business Social Media Manager<br />@beccataylor     |     www.linkedin.com/in/beccataylor<br />P...
The key is not just hearing, but listening.<br />
Why you need a listening platform<br />Connect with like-minded peers<br />Look for a job or learn about potential employe...
Intro to<br />Automated<br />Free<br />Web-based<br />Common<br />Aggregated<br />Social<br />
Sign up for Google Reader<br />
Google Reader tour<br />Add subscription<br />Reader menu<br />Follow other reader profiles<br />Your subscriptions<br />F...
Add what you know<br />If you know the sites you want to follow<br />Copy/Paste URL into “Add Subscription” box and let Go...
Look for more feeds<br />Make list of topics you want to track <br />Search for those terms and add relevant feeds<br />Go...
Incorporate alerts<br />Email notice or feeds<br />Standard Google search operators<br />
Sharing content<br />Share individual feed items<br />Share folders/tags<br />Add to “Shared” page<br />Send via email<br ...
To truly listen you must act upon what you’ve heard.<br />
Putting it all together<br />Listen. Engage. Repeat.<br />Contribute to (as a writer and commenter) blogs you follow<br />...
Open discussion<br />
Outcomes that matter.<br />
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Expand your knowledge with social media listening

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A presentation/demo for social media beginners on using Google Reader to set up a simple listening platform, geared towards professional development rather than brand management. Presented to AWC Houston in July 2010.

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Expand your knowledge with social media listening

  1. 1. Becca Taylor – Enterprise Business Social Media Manager<br />@beccataylor | www.linkedin.com/in/beccataylor<br />Presented to AWC Houston<br />July 21, 2010<br />EXPAND<br />your knowledge with social media listening<br />
  2. 2. The key is not just hearing, but listening.<br />
  3. 3. Why you need a listening platform<br />Connect with like-minded peers<br />Look for a job or learn about potential employers<br />Cultivate your personal brand<br />Stay current with latest practices and trends<br />Expand your reach, personally and professionally<br />Filter the noise!<br />
  4. 4. Intro to<br />Automated<br />Free<br />Web-based<br />Common<br />Aggregated<br />Social<br />
  5. 5. Sign up for Google Reader<br />
  6. 6. Google Reader tour<br />Add subscription<br />Reader menu<br />Follow other reader profiles<br />Your subscriptions<br />Feed content<br />
  7. 7. Add what you know<br />If you know the sites you want to follow<br />Copy/Paste URL into “Add Subscription” box and let Google auto-detect the feed<br />Look for RSS or other feed icons<br />Look for Subscribe link<br />Some of my top social media sites<br />Chris Brogan (www.chrisbrogan.com) <br />Seth Godin (www.sethgodin.com) <br />Problogger (www.problogger.net) <br />Twitter Tips from TwiTip (www.twitip.com) <br />Social Media Examiner (www.socialmediaexaminer.com) <br />Social Media Today (www.socialmediatoday.com) <br />
  8. 8. Look for more feeds<br />Make list of topics you want to track <br />Search for those terms and add relevant feeds<br />Google alerts (www.google.com/alerts) <br />Twitter (search.twitter.com) <br />Social Mention (www.socialmention.com) <br />Technorati (www.technorati.com)<br />IceRocket (www.icerocket.com) <br />
  9. 9. Incorporate alerts<br />Email notice or feeds<br />Standard Google search operators<br />
  10. 10. Sharing content<br />Share individual feed items<br />Share folders/tags<br />Add to “Shared” page<br />Send via email<br />Share folder<br />URL for shared folder<br />Email shared folder URL<br />
  11. 11. To truly listen you must act upon what you’ve heard.<br />
  12. 12. Putting it all together<br />Listen. Engage. Repeat.<br />Contribute to (as a writer and commenter) blogs you follow<br />Create your own blog (new can of worms!)<br />Follow, read, and engage social media gurus <br />That’s a very subjective and context-sensitive definition, but a few general resources:<br />Chris Brogan (www.chrisbrogan.com) <br />Seth Godin (www.sethgodin.com) <br />Problogger (www.problogger.net) <br />Twitter Tips from TwiTip (www.twitip.com) <br />Social Media Examiner (www.socialmediaexaminer.com) <br />Social Media Today (www.socialmediatoday.com) <br />Read Groundswell for great business groundingin the social phenomenon<br />
  13. 13. Open discussion<br />
  14. 14. Outcomes that matter.<br />

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