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Enhance & Advance Your Career with Social Networking

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  • 1. Enhance & Advance YourCareer with Social NetworkingBecca Taylor (@beccataylor)Enterprise Social Media ManagerNovember 16, 201 1Find these slides online:www.slideshare.net/beccataylor©2011 Hewlett-Packard Development Company, L.P.©2011Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
  • 2. Your career’s autobiography How do you want it to read? Look beyond your resume— create a vibrant social graph2
  • 3. Network effect The phenomenon whereby a service or social network becomes more valuable as more people use it, encouraging ever-increasing adopters, depth, and relevance.3
  • 4. Crafting your social graphTo become part of the network effect, become a part of the online community4
  • 5. Getting Started: Proceed with Purpose5
  • 6. Weighing risks & benefitsQuestions I hear all the time My response– Isn’t this a waste of time? • Enhance your professional image & brand– How do I make time? • Build a skill set– Should I mix personal with professional? • Expand your network– Can I hurt my company or my • Solve business problems (and own reputation? help others solve theirs)– What if I say the wrong thing?6
  • 7. Setting your goals• What do you want to get from social networking?• How much time can you (or are you willing) to spend on it?• Who do you want to connect with?• What image do you want to project?• Are you comfortable mixing personal updates with professional ones?• Can you be flexible and accept that you’ll learn as you go?7
  • 8. Building Your Network: The Art of Engagement8
  • 9. Finding and creating your network• Find folks to follow• Get followed• Join the conversation• Start conversations• Scrub. Rinse. Repeat.9
  • 10. Find folks to follow• Find folks to follow on Twitter and via RSS feeds – Bloggers, Analysts, Customers – Colleagues – Industry thought leaders – Offline network – Search• Follow your followers, but! – Be selective about who you follow – Don’t be afraid of blocking or unfollowing• Refer to, join, or create lists and directories – Twitter: Twitter lists, Listorious, WeFollow, Twellow, Twibs – Blogs: Technorati, AllTop, NetworkedBlogs10
  • 11. Get followed• Make it easy for people to find you – Your real name so colleagues can easily find you – The same e-mail address you use for everything else – A bio that includes important key words for the audience you want to attract• Promote! Promote! Promote! – Update other social profiles with Twitter link – Email signatures – Include on presentations, business cards, blogs, collateral—everywhere11
  • 12. Join conversations• 80/20 rule• Listen to your home feed and lists• Respond to other conversation starters• Search is your friend• Don’t be shy!• Find/participate in hashtag memes or conversations – Look for Trending Topics on search.twitter.com – #FollowFriday is popular and easy to use•12 Embrace the power of sharing
  • 13. Share conversations Drives the network effect!13 Source: http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 14. Start conversationsBecome a blogger!You’ll become a better A blog shows colleagues & employers your• Writer • Expertise• Speaker • Depth & breadth of knowledge• Thinker Why? • Communication skills• Networker • Professional network• Learner • Community/industry standing• Listener14
  • 15. Start conversationsSuccessful bloggers are: Authentic Consistent Relevant Engaging Passionate Learning Community-focused Accurate Curious Collaborative15
  • 16. Put yourself out there…the way you want to be perceived16
  • 17. THANK YOU