Welcome!While you wait, tweet this!        Getting ready to learn about    social media for career development            ...
Using Social Media toLeverage Career Development   Becca Obergefell   Mike Severy           April 11, 2013       2
Becca Obergefell             @OberBecca Ohio Dominican University
Mike Severy    @MikeSevery UNC at Pembroke
Agenda  • Presentation style  • Audience details  • Google  • <your name here>  • Basics  • Beyond Basics  • Way Beyond Ba...
#SAinvest
Presentation       Style               7
we have adry sense of humor
…so laugh when  you get it…
Life is short. Talk fast.
Nathan….
Really?
1 2 3
Audience  Details            16
Using       Social Media        To LeverageCareer Development                      18
Tweet this!      Leveraging SM for your career          is about consistency               #SAinvest
Google         22
Guilty byassociation?
Own YourName        28
www.namecheap.com
Tweet this!SM minimums: claim your email address, domain  with @namecheap, and @aboutdotme page                 #SAinvest
Basics   Twitter LinkedInFacebook             37
Twitter          38
Poll       39
Keep your Twitter name professional orcareer relevantLike…        @EdCabellon        @MikeSeveryOr Alternatives…      @Kat...
Keep your Twitter name professional orcareer relevant                  @PardonMyRealz                  @tootitnbootit     ...
Twitter Picture Who would you hire?        VS.
Twitter Bio• 160 characters  • who I am  • what I do  • things that I enjoy• Include a link
What should Itweet about?
Oops….
Ask for help or advice about a   professional question.
Tweet about a useful:blog post, video, website,book, product or service
Link to photos ofprojects, places,etc. of things you  want to share.
Search employment postings
100 Things to tweet about,    besides yourself…
#NASPA13 #SAChat    #SASearch       #SAGrad
conference tweetup
LinkedIn           60
Poll       61
Facebook    for  Professionals
Endorsements
Recommendations
Join Groups- Respond to comments- Provide insight- Ask questions
Facebook           72
Poll       74
Treat Facebook like a coffee shop,NOT your living room.                         Bret Simmons
Public Profiles
Professional Information
Beyond Basics         Blogs                 78
Blogs        79
Poll       80
What areyou reading?
89
WayBeyond Basics          91
Tweet this!            Social media reminder:  If you sign up for it, engage and connect.                   #SAinvest
We’re done.Questions?
Becca Obergefellabout.me/BeccaObergefell  Mike Severy  about.me/MikeSevery                           Nathan Victoria      ...
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development
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Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development

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  • You’re encouraged to tweet your thoughts and reflections during the presentation using the #SAInvesthashtag. Don’t know what a hashtag is? We’ll cover it later for you.
  • We tend to flip back and forth as we present, interjecting or interrupting as we see fit.
  • Mike talks fast. Becca might too. Feel free to slow us down if we go into hyperspeed.
  • Stop us if you have questions.
  • We want you to be involved and ask questions as we go. There is a dialogue box for you to enter questions in as the presentation progresses. Nathan is going to monitor these questions and will interrupt us as necessary.
  • We don’t want you to leave our presentation feeling like this…
  • We move through about 100 slides in less than an hour, with little text on the screen. We will narrate slides as we go, but include this slide to signify a transition between topics for those of you who need a little more structure (like Becca).
  • Poll: Who’s out there?(Check all that apply)UndergraduatesGrad StudentsEntry Level ProfessionalsMid Level Professionals/Senior Student Affairs OfficersFaculty
  • Overwhelming slide of social media platforms– we’re not going to cover all of these. That would be ridiculous.
  • You don’t have to be present in all of these places. But you do need to be consistent in whichever platforms you choose.
  • When was the last time you Googled yourself?
  • When you search for yourself – are the results about you? Do you have access to control the content on the sites that pop up?
  • What about a Google Images Search?
  • Does your profile look like this? How unfortunate would it be to be the man in the middle… looks innocent, but surrounded by all kinds of red flags.
  • How awesome is your email address?
  • Poll: How engaged are you with Twitter?Not at allHave an account, but rarely/never use itHave an account, but don’t know how to engage professionallySomewhat comfortable engaging with it professionallyConfident and actively using it professionally
  • Sign up here.
  • Enter your name, username, email.
  • Use the name that people recognize you by. Michael, but people call you Mike? @MikeSevery. Last name too long to claim (Obergefell?) try @OberBecca. Keep it consistent with your other identities (email address, resume, facebook, blog, etc…)
  • Real twitter names, altered slightly to protect the unprofessional identities they’re associated with.
  • Include a Picture! Don’t Be Shy: Although you are job searching, this is also a social networking site. Besides, no matter what hang-ups you have about your looks — interviews are still face-to-face! Professionally branded picture, please. Assuming you have a similar professional photo on your LinkedIn profile, make your life easier and utilize the same professionally branded picture here on Twitterville.
  • Express your personalityKeep it professionalUse searchable language and keywords: credentials, job title and industryInclude a link to your resume, LinkedIn account or Blog
  • Our twitter biographies. Click on either to see our full twitter pages.
  • Don’t Protect Your Tweets: How will others determine if you are tweeting interesting and vital information? Are you asking us to follow you before we even know what you are tweeting about? Besides, what are you hiding?Be Selective with Your Tweet Topics: Remember that every tweet you compose becomes a Google page and will remain in cyberspace forever, so don’t talk about things that will come back to ruin your reputation or employability.
  • A few examples of what not to tweet… especially during a job search. But remember, your tweets are archived and searchable. So just don’t tweet these things, ever.
  • An example from one of our student affairs professional reaching out to colleagues for input and resources.
  • Share useful content with your network: blog posts, videos, websites, etc.
  • Search twitter for job postings like this one. What are all of those ###? Stay tuned…
  • 4. Anything that shows you are human. Be real, engaging and talk like a human being, not a robot.8. Links to videos, podcasts or other materials that inspire, connect and delight them.13. Photos of you doing something fun, inspiring or helpful to your community.27. Thank a favorite blogger, writer, thought leader, business, or artist for what they do.29. Share tips from an event or presentation.http://socialmediatoday.com/pammoore/1330781/100-things-tweet-about-twitter-besides-yourself
  • The “#” is called a hashtag. It is a way of creating searchable content by adding #to a word. For examples see next slide.
  • NASPAConference conversations? Search for tweets tagged with #NASPA13Looking for tweets about this presentation? Look for #SAInvestWant to find a community of student affairs professionals on twitter? Try #sachatLooking for jobs in student affairs? Search #SASearchWant to connect with other graduate students, or learn what graduate school might be like? Follow #SAGrad
  • So you’ve talked with people and exchanged ideas using Twitter and now you’re going to the same conference! Try a tweet-up ( a play on “meet-up”) with others at a conference or in your city to make face to face connections with your new colleagues.
  • Group of Student Affairs professionals having an impromptu Tweet Up at NASPA and NASPA (networking) BINGO
  • Poll: How engaged are you with LinkedIn?Not at allHave an account, but rarely/never use itHave an account, but don’t know how to engage professionallySomewhat comfortable engaging with it professionallyConfident and actively using it professionally
  • Be sure your LinkedIn profile is an up-to-date and accurate reflection of you.  It should be less complex than a résumé, but still offer a substantial amount of information regarding your strengths and capabilities. Make sure there is a good photo of you as well.
  • Requesting Connections – Send connection requests to people you have connected with in previous and current jobs, associations. Like a cover letter, make the time to customize your invitation when you ask people to join your network. Include how they know you, how you can benefit them by being a part of their network, and even how you hope to work with them in the future. Leaving the default message is generic and doesn’t distinguish you from the rest of your network.
  • Name – Always include the way folks would know you so when they look for your name, they find you. Include your maiden name and/or nickname if applicable.URL – Always customize the URL to be your name or something folks can remember. Export EVERYTHING – Download a copy of your profile using the PDF function. Email a copy to yourself for extra backup.
  • It’s also a great way to stay in touch with people after conferences. Connect on LinkedIn and ditch the business cards.
  • The best way to ditch the stack of business cards? The official LinkedIn cardmunch app. It scans a picture of the card, reads the information, and finds the connection on LinkedIn. Jot down a few quick notes on the back of the card after you meet someone (where you met them, what you talked about, anything to help you connect a face to a business card later).
  • Recommend colleagues when they do great work and ask for recommendations after you do great work. Don’t be afraid to offer a suggestion of what a good recommendation to you might look like. Make sure you ask the right people for the right thing. The last thing you want to do is put someone in a place to give you a recommendation on something they can’t honestly say you did.
  • LinkedIn Endorsements are a quick way to recommend a person’s skills. It’s also a good way for an employer to get a quick snapshot of how people who have worked with you view your contributions.
  • LinkedIn Recommendations are similar to the recommendations you might submit when applying for graduate school or a job. Ask people who you trust to recommend your work for a quick recommendation, ideally within a short time after working with them.
  • Are you on facebook?
  • Poll: How engaged are you with Facebook?Not at allHave an Account, but rarely/never use itHave a personal account, but don’t know how to engage professionallySomewhat comfortable engaging with it professionallyConfident and actively using it professionally
  • Mike searched for a common name: John Smith… and had a friend in common! Don’t underestimate the reach of your network. You never know which “friends of friends” are viewing your profile.
  • If you’re going to use Facebook in your job search, include professional information about yourself: education, work history, colleagues. Even if your page is private, it’s a good idea to have marketable content for others to see, should they stumble upon it.
  • Poll: How engaged are you with Blogs?Not at allI read blogs, but don’t have one of my ownI have started a blog, but don’t know how to engage professionallySomewhat comfortable engaging with it professionallyConfident and actively using it professionally
  • Just like with Twitter, use the name that people recognize you by. Michael, but people call you Mike? Username: MikeSevery Keep it consistent with your other identities (email address, resume, facebook, twitter, etc…)
  • Mike’s Blog.
  • The first (and arguably hardest) step in blogging is writing.
  • Write about what you’re reading- books, blogs, articles, etc.
  • What do people ask you about?
  • Use your blog as a place to reflect on the conversations and experiences you have. It’s also a great place to respond to the links, articles, videos, and pictures you share on twitter/facebook/email.
  • Google+ Communities (kind of like LinkedIN Groups)Be aware that what you share in the other places ranks high in your Google Search results, including things you Pin on Pinterest
  • Naspa Investing In Our Future Webinar: Using Social Media to Leverage your Career Development

    1. 1. Welcome!While you wait, tweet this! Getting ready to learn about social media for career development #SAinvest
    2. 2. Using Social Media toLeverage Career Development Becca Obergefell Mike Severy April 11, 2013 2
    3. 3. Becca Obergefell @OberBecca Ohio Dominican University
    4. 4. Mike Severy @MikeSevery UNC at Pembroke
    5. 5. Agenda • Presentation style • Audience details • Google • <your name here> • Basics • Beyond Basics • Way Beyond Basics • Wrap up 5 No more bullets….promise.
    6. 6. #SAinvest
    7. 7. Presentation Style 7
    8. 8. we have adry sense of humor
    9. 9. …so laugh when you get it…
    10. 10. Life is short. Talk fast.
    11. 11. Nathan….
    12. 12. Really?
    13. 13. 1 2 3
    14. 14. Audience Details 16
    15. 15. Using Social Media To LeverageCareer Development 18
    16. 16. Tweet this! Leveraging SM for your career is about consistency #SAinvest
    17. 17. Google 22
    18. 18. Guilty byassociation?
    19. 19. Own YourName 28
    20. 20. www.namecheap.com
    21. 21. Tweet this!SM minimums: claim your email address, domain with @namecheap, and @aboutdotme page #SAinvest
    22. 22. Basics Twitter LinkedInFacebook 37
    23. 23. Twitter 38
    24. 24. Poll 39
    25. 25. Keep your Twitter name professional orcareer relevantLike… @EdCabellon @MikeSeveryOr Alternatives… @Kathy_Petras @OberBecca @CLConzen
    26. 26. Keep your Twitter name professional orcareer relevant @PardonMyRealz @tootitnbootit @Joe_2415
    27. 27. Twitter Picture Who would you hire? VS.
    28. 28. Twitter Bio• 160 characters • who I am • what I do • things that I enjoy• Include a link
    29. 29. What should Itweet about?
    30. 30. Oops….
    31. 31. Ask for help or advice about a professional question.
    32. 32. Tweet about a useful:blog post, video, website,book, product or service
    33. 33. Link to photos ofprojects, places,etc. of things you want to share.
    34. 34. Search employment postings
    35. 35. 100 Things to tweet about, besides yourself…
    36. 36. #NASPA13 #SAChat #SASearch #SAGrad
    37. 37. conference tweetup
    38. 38. LinkedIn 60
    39. 39. Poll 61
    40. 40. Facebook for Professionals
    41. 41. Endorsements
    42. 42. Recommendations
    43. 43. Join Groups- Respond to comments- Provide insight- Ask questions
    44. 44. Facebook 72
    45. 45. Poll 74
    46. 46. Treat Facebook like a coffee shop,NOT your living room. Bret Simmons
    47. 47. Public Profiles
    48. 48. Professional Information
    49. 49. Beyond Basics Blogs 78
    50. 50. Blogs 79
    51. 51. Poll 80
    52. 52. What areyou reading?
    53. 53. 89
    54. 54. WayBeyond Basics 91
    55. 55. Tweet this! Social media reminder: If you sign up for it, engage and connect. #SAinvest
    56. 56. We’re done.Questions?
    57. 57. Becca Obergefellabout.me/BeccaObergefell Mike Severy about.me/MikeSevery Nathan Victoria 96 nvictoria@naspa.org

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