Business Planning 101

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  • A business plan is similar to a roadmap for an organization. It shows: The Destination the organization seeks The Path it will follow to get there The Necessary Requirements to complete the journey Treat this like your day-to-day operating manual & mission statement for your company goals.
  • Research takes time…so get a jump start on it now!
  • All Databases tab will get you to the databases we will be talking about today!
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • First Research is a great database to start with in order to gather background industry information. Search for: Coffee Shop Displayed results show all industry areas that are possible. For today, we will choose the top option It’s also highly recommended that you write down the NAICS code and SIC code for future searches in the other databases Snapshot Display Search result provides a detailed overview of the industry on a National Level with narrowed options on the left side of the page. Industry Overview is given **point out 1 st sentence in the Competitive Landscape** What is Driving Consumer Demand? What type of Competition is Present? Business Challenges (link on left) Trends (link on left) Financial Benchmark Information (link on left)
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Infogroup, Inc. (n.d.). Starbuck's Corp [Company profile]. Retrieved October 4, 2010, from ReferenceUSA database.
  • Infogroup, Inc. (n.d.). Starbuck's Corp [Company profile]. Retrieved October 4, 2010, from ReferenceUSA database.
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Reference USA is a great database to use when forming your Marketing Analysis. It also gives you a better idea of your competition for any given location. We learned in First Research that the typical coffee shop customer was between the ages of 25-45 and affluent. Keep that in mind since we won’t want to market to lower income areas. Choose US Business to begin From there, choose the custom search tab On the left, we’re going to narrow by Business Type (Major Industry Group) and Geography (City) Expand the following: Retail Trade Food Stores Miscellaneous Food Stores Coffee & Tea Complete the City area Choose View Results Choose Starbucks – Our competition! Boxes appear that include Location Info and Industry Profile Quick Links Box on the Left Business Demographics Box (Most Important Info Includes…) # of Employees Type of Business Sales Volume Credit Rating Business Expenditures Box Includes info like Expense Estimates for the Business Competitors Report Box Return to the Home Page of Reference USA We’re now going to look at Financial Info for local residential populations. Choose US Standard White Pages to begin Again, choose the custom search option On the left, select Geography and choose City and Street Address Fill in the information for the State and City Choose Formatted for the street name Enter North Clinton Street (Have you seen the new coffee shop that went in in the plaza next door??) A list of homeowners in the vicinity are shown. Choose one… You may learn this is a neighborhood where you will want to advertise your new business. You also now have a great list of potential customers! What if Financial Information is more important to you? Return to the Custom Search area, Delete street address Choose special selects Choose median home income. (Remember the affluent income that First Research told us) **Remember you are just getting a median home income range. It’s not exact!
  • Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
  • Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source    Complete database.
  • Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source    Complete database.
  • Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source    Complete database.
  • Datamonitor. (2009, September 14). Wal-Mart Stores, Inc. company profile . Retrieved November 22, 2009, from Business Source    Complete database.
  • Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
  • Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records.      Retrieved March 14, 2007, from LexisNexis Academic database.
  • Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records.      Retrieved March 14, 2007, from LexisNexis Academic database.
  • Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records.      Retrieved March 14, 2007, from LexisNexis Academic database.
  • Hoover's. (2007, January 2). Johnson & Johnson . Hoover's Company Records - In-depth Records.      Retrieved March 14, 2007, from LexisNexis Academic database.
  • Sometimes it’s necessary to glean information about companies and industries from articles. This database will provide you with company profile info from DATAMONITOR, and it also will include a SWOT Analysis.
  • For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
  • For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
  • For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
  • For our purposes, we are going to focus on the Sample Business Plans provided in this database. Do a search for coffeehouses Choose the Internet Café option You can see a sample business plan displayed.
  • If you follow the steps to researching a business plan that we covered, you will be able to Set attainable goals Plan accordingly Continue analyzing throughout the planning process in order to make necessary changes

Transcript

  • 1. Business Plan Research
  • 2. Research A Successful Takes… Business Plan Creative Commons License by Robert Scoble, http://www.flickr.com/photos/scobleizer/2264928781/
  • 3. DON’T If You Start Now…
  • 4. Research Steps… http://harrison.edu/lrc
  • 5. Research Steps…
  • 6. Research Steps… 1 First Research
  • 7. Research Steps… 1 2 First Research Reference USA
  • 8. Research Steps… 1 2 3 First Research Reference USA Business Source Premier
  • 9. Research Steps… 1 2 3 First Research Reference USA Business Source Premier 4 Small Business Resource Cent.
  • 10. Research Steps… 1 2 3 First Research Reference USA Business Source Premier 4 Small Business Resource Cent. 5 LexisNexis Academic
  • 11. First Research
  • 12. First Research
    • Over 700 Current
    • Industry Profiles
    Profiles updated quarterly
  • 13. First Research
    • Over 700 Current
    • Industry Profiles
    • Including
    Profiles updated quarterly
  • 14. First Research
    • Over 700 Current
    • Industry Profiles
    • Including
    • Marketing Info
    Profiles updated quarterly
  • 15. First Research
    • Over 700 Current
    • Industry Profiles
    • Including
    • Marketing Info
    • Statistical Data
    Profiles updated quarterly
  • 16. First Research
    • Over 700 Current
    • Industry Profiles
    • Including
    • Marketing Info
    • Statistical Data
    • Business Trends
    Profiles updated quarterly
  • 17. This is what First Research Looks Like!
  • 18. Try a search for coffee shop Coffee Shop
  • 19. Results show all industries that fit your search terms Choose the top option
  • 20. Answers: *What Drives Consumer Demand? *What Competition is Present? *What are the Industry Indicators? Detailed Snapshot of Industry
  • 21. Choose this option for critical issues More Detailed Industry Information
  • 22. Choose this option for demand info More Detailed Industry Information
  • 23. Choose this option for company benchmark info More Detailed Industry Information
  • 24. First Research APA Citation Industry profile. (2011, May 9). Coffee Shops . Retrieved fromFirst Research. In Text: (Industry profile, 2011).
  • 25. Reference USA
  • 26. Reference USA Directory of over
  • 27. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
  • 28. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
  • 29. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
    • Including
  • 30. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
    • Including
    • Sales Volume
  • 31. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
    • Including
    • Sales Volume
    • Credit Rating
  • 32. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
    • Including
    • Sales Volume
    • Credit Rating
    • Expenditures
  • 33. Reference USA
    • Directory of over
    • 12 Million U.S. Businesses
    • 102 Million Residents
    • Including
    • Sales Volume
    • Credit Rating
    • Expenditures
    • Competition
  • 34. This is what Reference USA Looks Like!
  • 35. Start with U.S. Businesses!
  • 36. Choose the Custom Search Option
  • 37. Select Business Type & Major Industry Group
  • 38. Select Geography & City
  • 39.
    • From the list displayed in the Business type, expand:
    • Retail Trade
    • Food Stores
    • Miscellaneous Food Stores
    • Coffee & Tea
  • 40. Choose your City and State Click! Click! Geography Settings
  • 41. Location Info Starbucks Industry Profile Quick Links
  • 42. Starbucks
    • Important Areas:
    • Business Demographics
    • Business Expenditures
    • Competitors Report
  • 43. Return to the home page and choose White Pages.
  • 44. Choose Custom Search
  • 45. Choose Custom Search Geography Settings
  • 46. Choose Custom Search Geography Settings Choose Formatted Option
  • 47. Choose Custom Search Geography Settings Choose Formatted Option Type North Clinton Into the Street Address
  • 48. Choose Custom Search Geography Settings Choose Formatted Option Type North Clinton Into the Street Address Click!
  • 49. List of Residents in a given area is displayed Disclaimer: Private information has been covered so as to protect homeowner identity
  • 50. If financial info is important, return to custom search area Delete Street Address Choose & Select Median Home Income
  • 51. Reference USA APA Citation Infogroup, Inc. (n.d.). Starbuck’s Corp [Company profile]. Retrieved from ReferenceUSA.
  • 52. Business Source Premier
  • 53. General Business Database: Business Source Premier
  • 54.
    • General Business Database:
    • Journal Articles
    Business Source Premier
  • 55.
    • General Business Database:
    • Journal Articles
    • Company
    Business Source Premier
  • 56. Business Source Premier
    • General Business Database:
    • Journal Articles
    • Company
    • Marketing
  • 57. Business Source Premier
    • General Business Database:
    • Journal Articles
    • Company
    • Marketing
    • Management
  • 58. Business Source Premier
    • General Business Database:
    • Journal Articles
    • Company
    • Marketing
    • Management
    • Economics
  • 59. Business Source Premier
    • General Business Database:
    • Journal Articles
    • Company
    • Marketing
    • Management
    • Economics
    • Finance
  • 60. This is what Business Source Premier Looks Like!
  • 61. Search For Starbucks Starbucks
  • 62. Select the top search result
  • 63. Snapshot of Info Select pdf option to read the full report
  • 64. Business Source Premiere APA Citation Datamonitor. (2011, April). Starbucks [Company profile]. Retrieved from Business Source Premier.
  • 65. LexisNexis Academic
  • 66. Company Information LexisNexis Academic
  • 67.
    • Company Information
    • Covering 43 Million Companies
    LexisNexis Academic
  • 68.
    • Company Information
    • Covering 43 Million Companies
    • Search By
    LexisNexis Academic
  • 69.
    • Company Information
    • Covering 43 Million Companies
    • Search By
    • Company Name
    LexisNexis Academic
  • 70.
    • Company Information
    • Covering 43 Million Companies
    • Search By
    • Company Name
    • Ticker Code ( MSFT )
    LexisNexis Academic
  • 71.
    • Company Information
    • Covering 43 Million Companies
    • Search By
    • Company Name
    • Ticker Code ( MSFT )
    LexisNexis Academic Also Includes Legal News and Legal Case Information
  • 72. This is what Lexis Nexis Looks Like!
  • 73. Search for Starbucks Starbucks
  • 74. Choose the top “Parent” option
  • 75. Important Navigation Links
  • 76. Lexis Nexis APA Citation Hoover's Inc. (2011, July 5). Starbucks: In-depth record.   Retrieved from LexisNexis Academic.
  • 77. Small Business Resource Center
  • 78. Learn How To Small Business Resource Center
  • 79.
    • Learn How To
    • Finance
    Small Business Resource Center
  • 80.
    • Learn How To
    • Finance
    • Manage
    Small Business Resource Center
  • 81.
    • Learn How To
    • Finance
    • Manage
    • Resources Include
    Small Business Resource Center
  • 82.
    • Learn How To
    • Finance
    • Manage
    • Resources Include
    • Sample Business Plans
    Small Business Resource Center
  • 83.
    • Learn How To
    • Finance
    • Manage
    • Resources Include
    • Sample Business Plans
    • How To Guides
    Small Business Resource Center
  • 84. This is what Small Business Resource Looks Like!
  • 85. Search for coffee houses coffeehouses
  • 86. As an example, choose Internet Café
  • 87. Scroll down for a sample business plan.
  • 88. Business Plan Research