During the 60s and 70s new genres began to appear in the music industry which created competition for the existing genres. These new genres helped to influence music magazines, as they were based around the new genres.
In the 2000s even newer genres started to come onto the market such as rap. This unconventional music allowed Youth Subcultures to have a more eclectic taste.
It was launched in 1980 by Nick Logan who was a writer for NME and editor at Smash Hits.
It was a new style of music publication. It had a full-colour glossy stylish format. It took Smash Hits original aesthetically pleasing colourful layout and turned it into a monthly magazine that had more content.
This magazine was aimed at the post-youth market who was embracing music and had accompanying relationships with fashion and lifestyle.
It had a heavy image layout which included detailed articles alongside musicians and celebrities, fashion shoots and advertising.