Marketing Tools for Chả Lụi Restaurant

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Thanks to @JESSEDEE, thanks to his work that inspired me :)

Thanks to @JESSEDEE, thanks to his work that inspired me :)

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  • 1. 7+ 1 MARK ETING TOO LS FOR CHẢ LỤI QUÁN UNTIL THE END OF 20TH APRIL, 2011
  • 2. CAPITAL
  • 3. BUDGET CURRENCY: VND
  • 4. BUDGET CURRENCY: VND
  • 5. 1. ATTACK FACEBOOK’S WORLD
  • 6. WHY? 5 0 0… Million users 7 0 Billion minutes per month are spent on Facebook
  • 7. Get found Create community Promote Chả Lụi GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 8. HOW? News Notes Customers’ feedbacks Event introduction
  • 9. ? 2. LET’S TWEET
  • 10. WHY? 175… Million users 9 Million tweets per day over the world All over the world…
  • 11. WHY? Message in 140 or fewer letters… … very simple and quick distribution
  • 12. WHY? … very simple and quick distribution Twitter On The Go … via mobile
  • 13. Get found Create community Promote Chả Lụi GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 14. 1. Joining food topic groups 2. Share expertise 3. Set up Twitter feed 4. Always stay in touch with people 5. Free coupons, discount for Twitter users 6. Receive customers’ feedbacks
  • 15. 3. PROFFESSIONAL 2in1
  • 16. Thousands of extensions Simple blogging or website Open Source Free Easy to update WHY?
  • 17. Get found Create community Promote Chả Lụi Cheap website GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 18. 7. Update theme for WP in special occasion 1. Introduce WP on available FB, Twitter 2. Create Chả Lụi community 3. Share expertise 4. Always stay in touch with people 5. Free coupons, discount for WP users 6. Receive customers’ feedbacks
  • 19. 4. ADWORDS WITH GOOGLE
  • 20. WHY?
  • 21. GOAL Get found Create community Promote Chả Lụi GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 22. GOAL
  • 23. 5. BRING CHẢ LỤI TO WIKIPEDIA
  • 24. INFORMATIONS ON WIKIPEDIA VIỆT NAM NO CHẢ LỤI
  • 25.  
  • 26. HOW?
  • 27. Zingme 6. VIETNAMESE SOCIAL NETWORK
  • 28. Zingme VIETNAMES SOCIAL NETWORK WHY
  • 29. Zingme WHY … VERY FAMILIAR TO FACEBOOK
  • 30. WHY Zingme BETWEEN FAMOUS PEOPLE & FANS CONNECTION
  • 31. GOOD PR OF WHY Zingme CONNECT… ZINGMP3, ZINGMOVIE, ZINGPHOTO
  • 32. Zingme Get found Create community Promote Chả Lụi GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 33. Zingme 7. Join in the community of popular people & fans HOW? 1. Joining food topic groups 2. Share expertise 3. Set up Zingme feed 4. Always stay in touch with people 5. Free coupons, discount for Zingme users 6. Receive customers’ feedbacks
  • 34. 7. A PLACE FOR FRIEND
  • 35. WHY B IG NETWORK M ULTIMEDIA F LEXIBLE IN CREATING BEAUTIFUL ENVIRONMENT E ASY TO KEEP IN TOUCH
  • 36. Get found Create community Promote Chả Lụi GOAL Connect customers CONFIRM THE 1 ST POSITION
  • 37. 7. Update theme for Myspace in special occasion 1. Introduce Myspace on available FB, Twitter 2. Create Chả Lụi community 3. Share expertise 4. Always stay in touch with people 5. Free coupons, discount for WP users 6. Receive customers’ feedbacks
  • 38. OPENING CEREMONY 8.
  • 39. NAME Opening Ceremony DATE 20 th April, 2011 EVENT BUDGET 10 Million VND NUMBER OF ATTENDEES 40 – 50 people
  • 40. MESSAGE SERVE WITH ALL THE BEST WE GOT
  • 41. GUESTS OBJECTIVE Welcome Serve WITH ALL THE BEST WE GOT, WITH ALL THE INFORMATION THEY NEED
  • 42. BUDGET
  • 43. MARKETING BUDGET
  • 44. MARKETING BUDGET TOTAL MARKETING COST … 11,597,000 VND* * Not included risk budget