소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang
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소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang

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웹2.0쇼 넘어 소셜미디어의 시대로 넘어가고 있습니다. ...

웹2.0쇼 넘어 소셜미디어의 시대로 넘어가고 있습니다.
하지만 전자상거래는 과연 어떤가요?
짧게나마 알아봅니다.

소셜쇼핑, e-commerce2.0,전자상거래의 미래, 페이스북,

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소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang 소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang Presentation Transcript

  • Social Shopping (Hyperlink) , 2010.06.23 (Meta Data) .. _ @lee_sang http://eventful.co.kr * ,* @BookTweet_kr http://booktweet.co.kr Http://auseller.com http://autax.co.kr http://mysell.co.kr
  • Social Shopping . . . ( . . ); 1. . 2. . (P37~39,P42~46) (http://www.flyfan.net) 2.0 . 3. @lee_sang . 4. . . Social Shopping . . @lee_sang 010-9913-4871
  • 15 Hyperlink (http:// ) Search Click Purchase .
  • , 15 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Contents 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • E-Commerce
  • ? http://tweeteffect.com
  • B2C E-Commerce Market B2C E-Commerce Market U.S 153B$ Japan 80B$ U.K 55B$ Germany 27B$ China 18B$ and Korea 17B$ ( 21 ) 6 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • It’s just beginning 4~6% 처출 : Morgan Stanley : Internet Trend April 12,2010 20% 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소 서고보 망전 업통유 년0102_소구연업산통유 계세신 2010 2009 2008 %0.0 0.0% %4.1 %1.1 VT %2.3 %4.3 %1.3 %2.4 %3.4 %1.6 %0.6 %2.9 %0.01 10.0% %2.21 %2.31 %1.61 15.1% 15.1% 20.0% 18.8% E-Commerce
  • E-Commerce 24 2 ( ) 25 20 9 19 1 20 15 8 13 15 10 7 7 8 10 6 5 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • E-Commerce , / (9.78%) (5.03%) / / / (14.75%) (17.21%) (4.72%) / / (9.42%) (17.21%) / (5.31%) ‘ .7002 ’ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • E-Commerce G CJ 24 Auction 11 AK … … GSeShop D&Shop … _INIP2P … _ … 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • / GP ( ) ( /) / / / S/ C 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Web 2.0
  • Commerce 2.0 Commerce 2.0 _ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Threadless (http://www.threadless.com/) 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Etsy (P2P Market) Handmade 30 , 2400 , 100% 5000 , 380 , IPO 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • http://1forme.net/ Etsy • •Etsy.com • • 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • (http://panic.com/goods) ( ) . . . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • http://www.manpacks.com/ 3 1 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • http://docham.com/ ( , , ), , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Pumble •2006 12 •2008 2 • • Pumble • ( 1.5%) CPA . • • • . • , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • TTB (Thanks to Blogger) • •TTB , •CPA : 3% , 2006 1% •CPC : 2008 ( 100 ). + • : ADsense for Book •TTB : •Shelfari of Korea : , . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • http://vaimi.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 80% 80% 20% 20% Effort Results - 80% 20% . - 80% 20% . - 80% 20% . - 80% 20% . 80% ' ' 20% ' ' - - , - - - 1000 - - Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • http://www.vizooo.com/ , , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • D&Shop 2 http://www.dnshop.com/front/searchTop • • • , • 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Tobi Zugara . 3.7% , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • http://www.muji.com/playmuji/ • • , • Flash 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • E-Commerce Web2.0 Commerce 2.0 ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Commerce 2.0 Threadless AR Etsy D&Shop 2 TTB Vizoo , )xE , . TI , , ? SNS ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Commerce 2.0 Social Commerce Web2.0 ? commerce 2.0 Social Commerce , , API , Long Tail Social Stream Seller Consumer Collective Intelligence Social Intelligence Inner Web Inter Web Online Online / Mobile / Offline 처출 : http:/ / www.bloter.net/ archives/ 33143 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Social Shopping
  • Social Shopping? Social Shopping =Ecommerce + Social networking Social Shopping ≠ = Social Web / 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Social Shopping + . … . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Social Shopping + 1. (Crowding) Social Web , = Demand Aggregation (Group Buying , Aggregating Niches ) / 2. (Real Time) = Flash Sales , Customer Acquisition via SNS 3. (Locality) 1. = Local Market (Local Service , Retailer) (New Kind of Shop) 4. (Personalization + Social Rating) 2. = Customized Shopping , Social Review (New Category) 3. (New Platform) Mobile Web 1~4 Mobile Shopping ≠ Social Shopping * : 표대 웅지정 팬이라플 처출 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 1. (New Kind of Shop) Social Web , Group Buying , Flash Sales , Private Group Sales e.g) Groupon , Gilt Groupe , Woot 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 1. New Kind of Shop Groupon (Group Buying) 1 1 (Flash Sales) Local 1 8 (1.5B$) , 2050 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 1. New Kind of Shop Groupon Social Groupon Social Customer Advertisers , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 1. New Kind of Shop Groupon (hthttp://www.groupon.cn/) )/wocsom/ur.noilgib//:ptth( 위폰(http:/ / www.wipon.co.kr/ ) 티켓몬스터 (http:/ / www.ticketmonster.co.kr/ ) 쿠폰 http:/ / www.coopon.co.kr/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 2. (New Category) Social Web Niche Market Provider Buyer e.g) Etsy , foodzie , chegg 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 2. New Category Gilt (Private Flash Sales) 4 8 (400M$) , 580 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 2. New Category Etsy (P2P Market) Handmade 30 , 2400 , 100% 5000 , 380 , IPO 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 2. New Category Chegg Netflix ? ~! 6400 , 170 , 160 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. (New Platform) Platform ( , ) , “Social Platform” e.g) Facebook , Twitter 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소 moc.rettiwt.golb//:ptth 그로블식공터위트 source : ) 55 ( 1: ) ( , %02 5 2 006 5 : 1 0102 1 : 7 9002 ) moc.rettiwt( 5 : 1 7002 ,)OEC( ,)enotS ziB( ,)yesroD kcaJ( : 7 6002 ) ( ) ( : (Power) : rewolloF 041 (twitter) : twitter 3. New Platform
  • 3. New Platform http://wishopen.com/ SNS , [ ] 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform http://jangtter.com/ • : • , , •Following, Follower 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform BBQ (http://kogibbq.com/) Coolhaus 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform Gioo / MyPickup Follower 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • FaceBook VS
  • 3. New Platform Facebook 처출 : Morgan Stanley : Internet Trend April 12,2010 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform Facebook 7 4 : 50.0102 : 5 srotisiV euqinU : http:/ / www.facebakers.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform Facebook User Growth - Facebook South Korea User Age Distribution - Facebook South Korea •Number of users on Facebook in South Korea: 897 560 •Number of male users on Facebook in South Korea: 447 080 •Number of female users on Facebook in South Korea: 432 020 •Penetration in South Korea: 1.85 % •Online penetration in South Korea: 2.4 % •Avarage CPC in South Korea: $ 0.16 •Avarage CPM in South Korea: $ 0.07 : http:/ / www.facebakers.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • 3. New Platform /e • P&G • P&G 2 1 1 1. FbConnect + SocialGraph , Facebook ! 2. FbCredit !( !) 3. BigCommerce , Payvment , in Facebook 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Facebook, open Graph . 1. Open API 2. Open ID 3. Open Graph Open Graph 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • ( : ) • • (nodes) (edge) • (undirected) • (directed) . • . - - 6 7 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Social Graph /moc.ivel.erots//:ptth ' ' ' ' ' ' ' ' DB DB DB , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Mertado http://www.mertado.com/ Facebook ( ) , (Woot ) ‘Mertado Cash’ Mertado : 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • BicCommerce http://www.bigcommerce.com/ • 24, • 4 • , , , , SEO •SocialShop • URL • , • Facebook , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • . ? ? ? ? ? ? ? ? ? ? ? ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • ? 1. API ilike , , 2. 90%( ) 3. . , 4. , 5. 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • Face Book Tweet 2010.06 www.BookTweet.co.kr
  • • , , , etc.. • , • • , , RT . • • ? , ? •RT ? • ? • ? • •‘ ’ DB • SNS ? • ? • ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • , 1. , • , • , , , 2. • ? • • ? • • 3. . • , API • 4. . , , , , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  • FreeConomics 紙 , 2008 Freeconomices(Free + Economics) , - , - , - - : , - : - : (SNS) Freeconomices , (SNS) Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • ? Q. What happens to book sales if digital versions are given away? seltiT esuoH modnaR fo selas : 3 elbaT Books sales 8 weeks Books sales 8 weeks Net difference(post before free digital Following free digital sales-pre sales) release release 31 eltiT 613 252 46- 41 eltiT 2181 3512 143 51 eltiT 2161 7761 56 61 e T 61 ellttiiT 314 314 805 805 59 59 71 eltiT 697 718 12 latoT 9494 7045 854 41 - , - 2-1 - source : selaS tnirP no skooB fo snoisreV latigiD eerF fo ecneulfnI mreT-trohS ehT 의nosrednA sirhC ,DERIW ’EERF‘ yeliW divaD ,III ,notliH nhoJ Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright • 24, , , , ,! http:/ / book.interpark.com • maerdoboyK/rk.oc.kooboboyk.golkoob//:ptth : • klatnklat/rk.oc.kooboboyk.golkoob//:ptth : klatnklat • . 2 . 4~3 tneveoboyk/rk.oc.kooboboyk.golkoob//:ptth : • . . kooBe 51 koobE 12vuyk/rk.oc.kooboboyk.golkoob//:ptth : • http:/ / blog.aladdin.co.kr/ proposeBook • %3 golB ot sknahT : BTT • (1)
  • (2) • http:/ / book.daum.net/ . 1, /moc.revan.koob//:ptth . , , . (3) • • , , ,TI , , (4) • • , ,TI , , (5) • , Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • 도서구매 ↑ 도서구매 ↑ 인터넷 도서몰 포탈 커뮤니티 서평구독 서평구독 이벤트참가 / 서평작성 ? 1. , ? 2. ? 3. ? 4. ? ! . ? … Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright moc.rettiwt.golb//:ptth 그로블식공터위트 source : ) 55 ( 1: ) ( , %02 5 2 006 5 : 1 0102 1 : 7 9002 ) moc.rettiwt( 5 : 1 7002 ,)OEC( ,)enotS ziB( ,)yesroD kcaJ( : 7 6002 ) ( ) ( : (Power) : rewolloF 041 (twitter) : ? Twitter
  • BookTweet ? (twitter) IT, , , , , , ? - - - - - - , - - BookTweet , ! Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • RT ..cte RT RT RT RT gniwolloF RT gniwolloF , , , , 3 , Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • BookTweet ? BookTweet . 1. www.BookTweet.co.kr BookTweet 2. 3 . llaM 3. BookTweet ( ) RT Data ( , , ) BookTweet , . Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • . . , rewolloF . ‘ ’ 도서확인 ‘ ’ . 리뷰신청 . 리뷰어 rewolloF . 선정 . 도서배송 [ ] . . 1 3 . ( ). 트윗 3 리뷰 작성 ( ). Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • BookTwee Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright eroC margorP nocI ngiseD nikS ngiseD BookTweet weiV tifeneb/ noi tacinummoC noitacinummoC noitacinummoC weiV hcraeS hcraeS weiveR RT weiV pihsnoitaleR RT RT weiveR BookTweet weiveR
  • BookTweet : emoH : weiveRyadoT : weiveRgnigoG , : eraCkooB weiveRyadoT : weiveRgnigoG : : rk_teewTkooB@ : . Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • BookTweet : , : ,1 3 : , RT , etc. : , : . : ? : , : Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  • For more information @lee_sang 010-9913-4871 www.eventful.co.kr Face Book Tweet