Social Shopping
 (Hyperlink)              ,             2010.06.23


                     (Meta Data)   ..




       _
  ...
Social Shopping
                                            .
                                                            ...
15
     Hyperlink (http://   )




Search    Click    Purchase

                              .
, 15

풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010-9913-4871
Contents




풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010-9913-4871
E-Commerce
?




    http://tweeteffect.com
B2C E-Commerce Market

   B2C E-Commerce Market

           U.S 153B$
          Japan 80B$
           U.K 55B$
         Ge...
It’s just beginning


                                                        4~6%




처출  :
Morgan Stanley : Internet Tre...
@lee_sang 010-9913-4871   하시   . http://eventful.co.kr   풀트벤이 티니뮤커픈오핑쇼셜소
서고보 망전 업통유 년0102_소구연업산통유 계세신
                    ...
E-Commerce



                                                                                          24 2     (   )
25 ...
E-Commerce



                     ,
         /        (9.78%)
    (5.03%)


                               /    /
    /  ...
E-Commerce




G          CJ                                                                   24
Auction
11         AK
  ...
/


                                          GP      (            )




                           (              /)

   ...
Web 2.0
Commerce 2.0




Commerce 2.0 _




      풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010-9913-4871
Threadless   (http://www.threadless.com/)




              풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010...
Etsy
                                                      (P2P Market)
       Handmade
       30       ,     2400        ...
http://1forme.net/


                                                                         Etsy

                      ...
(http://panic.com/goods)
(    )                                                              .

                          ...
http://www.manpacks.com/




3     1




             풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010-9913-...
http://docham.com/


(    ,      ,                         ),                   ,




    풀트벤이 티니뮤커픈오핑쇼셜소   . http://event...
Pumble
                          •2006         12
                          •2008         2

                          •

...
TTB (Thanks to Blogger)

•
•TTB                                                         ,


•CPA      :              3%   ...
http://vaimi.com/




        풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 010-9913-4871
80%
                           80%                        20%
20% Effort
                          Results                ...
http://www.vizooo.com/




                                                           ,             ,




    풀트벤이 티니뮤커픈오핑...
D&Shop     2 http://www.dnshop.com/front/searchTop




                                                     •
            ...
Tobi    Zugara


      .

           3.7%




,




          풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co.kr   하시   @lee_sang 0...
http://www.muji.com/playmuji/

•
•                                  ,
•                                                   ...
E-Commerce

          Web2.0


           Commerce 2.0




                                                               ...
Commerce 2.0



  Threadless                                                                                       AR


  ...
Commerce 2.0                                    Social Commerce

Web2.0                                                   ...
Social Shopping
Social Shopping?

Social Shopping =Ecommerce + Social networking




          Social Shopping ≠
                  = Socia...
Social Shopping

            +

                                                                               .




     ...
Social Shopping

                                      +

                                                           1.   ...
1.                                               (New Kind of Shop)




Social Web
           ,
    Group Buying , Flash S...
1. New Kind of Shop
Groupon
                    (Group Buying)
        1           1    (Flash Sales)
Local
            1 ...
1. New Kind of Shop
Groupon   Social



                                Groupon




                               Social
...
1. New Kind of Shop
             Groupon




                                                                             ...
2.                                                    (New Category)




    Social Web
     Niche Market
Provider Buyer

...
2. New Category

Gilt
       (Private Flash Sales)

                4 8       (400M$) , 580




            풀트벤이 티니뮤커픈오핑쇼셜...
2. New Category

Etsy
                                                      (P2P Market)
       Handmade
       30       ,...
2. New Category

Chegg

          Netflix                              ?                                       ~!
        ...
3.                                                  (New Platform)




               Platform
 (           ,        )    ...
@lee_sang 010-9913-4871   하시   . http://eventful.co.kr    풀트벤이 티니뮤커픈오핑쇼셜소
moc.rettiwt.golb//:ptth   그로블식공터위트      source :...
3. New Platform
      http://wishopen.com/
SNS




            ,

  [    ]


      풀트벤이 티니뮤커픈오핑쇼셜소   . http://eventful.co....
3. New Platform

                                http://jangtter.com/




                      •                         ...
3. New Platform




                                             BBQ                    (http://kogibbq.com/)




      Co...
3. New Platform




Gioo            /
                                       MyPickup




                                ...
FaceBook

   VS
3. New Platform

   Facebook




처출  :
Morgan Stanley : Internet Trend April 12,2010
                                  풀트벤...
3. New Platform

Facebook




                       7 4 :



                                                            ...
3. New Platform

Facebook
    User Growth - Facebook South Korea                     User Age Distribution - Facebook Sout...
3. New Platform

                /e

•        P&G
• P&G                2
    1                    1




 1. FbConnect + So...
Facebook, open Graph

                                           .



      1. Open API
      2. Open ID
      3. Open Gra...
(        :              )

•
•                (nodes)                             (edge)
•                          (undir...
Social Graph




             /moc.ivel.erots//:ptth

   '   '
   '   '
             '          '

             '         ...
Mertado   http://www.mertado.com/


                                                                 Facebook



         ...
BicCommerce
http://www.bigcommerce.com/


                                    •                     24,

                 ...
.                                     ?
                                                                                  ...
?

1. API

         ilike                                                          ,                  ,


2.



          ...
Face Book Tweet




                             2010.06
                  www.BookTweet.co.kr
•   ,       ,        ,                 etc..
•                                  ,
•



        •       ,         ,        ...
,
1.                                                                                                    ,
                ...
FreeConomics
紙 , 2008                                                        Freeconomices(Free + Economics)




         ...
?
Q. What happens to book sales if digital versions are given away?
  seltiT esuoH modnaR fo selas : 3 elbaT
             ...
2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.   ⓒ   Copyright
                      ...
(2)
               •               http:/ / book.daum.net/


                                                   .
        ...
도서구매 ↑                                                                  도서구매 ↑




                          인터넷 도서몰 포탈   ...
2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.        ⓒ   Copyright
moc.rettiwt.golb/...
BookTweet        ?
          (twitter)
IT,        ,     ,    ,                                                 ,          ...
RT



                                           ..cte
                                                                   ...
BookTweet                    ?

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.
                        .
             ,                  rewolloF                                .



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BookTwee




Copyright   ⓒ   2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.   ⓒ   Copyright
                      ...
BookTweet
         :

          emoH
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: weiveRgnigoG
  , : eraCkooB




                   weiveRyadoT :
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        :               ,1             3



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                            ...
For more information
                       @lee_sang       010-9913-4871
                                       www.event...
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소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang

1,952

Published on

웹2.0쇼 넘어 소셜미디어의 시대로 넘어가고 있습니다.
하지만 전자상거래는 과연 어떤가요?
짧게나마 알아봅니다.

소셜쇼핑, e-commerce2.0,전자상거래의 미래, 페이스북,

Published in: Business

소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang

  1. 1. Social Shopping (Hyperlink) , 2010.06.23 (Meta Data) .. _ @lee_sang http://eventful.co.kr * ,* @BookTweet_kr http://booktweet.co.kr Http://auseller.com http://autax.co.kr http://mysell.co.kr
  2. 2. Social Shopping . . . ( . . ); 1. . 2. . (P37~39,P42~46) (http://www.flyfan.net) 2.0 . 3. @lee_sang . 4. . . Social Shopping . . @lee_sang 010-9913-4871
  3. 3. 15 Hyperlink (http:// ) Search Click Purchase .
  4. 4. , 15 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  5. 5. Contents 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  6. 6. E-Commerce
  7. 7. ? http://tweeteffect.com
  8. 8. B2C E-Commerce Market B2C E-Commerce Market U.S 153B$ Japan 80B$ U.K 55B$ Germany 27B$ China 18B$ and Korea 17B$ ( 21 ) 6 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  9. 9. It’s just beginning 4~6% 처출 : Morgan Stanley : Internet Trend April 12,2010 20% 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  10. 10. @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소 서고보 망전 업통유 년0102_소구연업산통유 계세신 2010 2009 2008 %0.0 0.0% %4.1 %1.1 VT %2.3 %4.3 %1.3 %2.4 %3.4 %1.6 %0.6 %2.9 %0.01 10.0% %2.21 %2.31 %1.61 15.1% 15.1% 20.0% 18.8% E-Commerce
  11. 11. E-Commerce 24 2 ( ) 25 20 9 19 1 20 15 8 13 15 10 7 7 8 10 6 5 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  12. 12. E-Commerce , / (9.78%) (5.03%) / / / (14.75%) (17.21%) (4.72%) / / (9.42%) (17.21%) / (5.31%) ‘ .7002 ’ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  13. 13. E-Commerce G CJ 24 Auction 11 AK … … GSeShop D&Shop … _INIP2P … _ … 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  14. 14. / GP ( ) ( /) / / / S/ C 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  15. 15. Web 2.0
  16. 16. Commerce 2.0 Commerce 2.0 _ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  17. 17. Threadless (http://www.threadless.com/) 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  18. 18. Etsy (P2P Market) Handmade 30 , 2400 , 100% 5000 , 380 , IPO 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  19. 19. http://1forme.net/ Etsy • •Etsy.com • • 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  20. 20. (http://panic.com/goods) ( ) . . . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  21. 21. http://www.manpacks.com/ 3 1 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  22. 22. http://docham.com/ ( , , ), , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  23. 23. Pumble •2006 12 •2008 2 • • Pumble • ( 1.5%) CPA . • • • . • , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  24. 24. TTB (Thanks to Blogger) • •TTB , •CPA : 3% , 2006 1% •CPC : 2008 ( 100 ). + • : ADsense for Book •TTB : •Shelfari of Korea : , . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  25. 25. http://vaimi.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  26. 26. 80% 80% 20% 20% Effort Results - 80% 20% . - 80% 20% . - 80% 20% . - 80% 20% . 80% ' ' 20% ' ' - - , - - - 1000 - - Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  27. 27. http://www.vizooo.com/ , , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  28. 28. D&Shop 2 http://www.dnshop.com/front/searchTop • • • , • 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  29. 29. Tobi Zugara . 3.7% , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  30. 30. http://www.muji.com/playmuji/ • • , • Flash 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  31. 31. E-Commerce Web2.0 Commerce 2.0 ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  32. 32. Commerce 2.0 Threadless AR Etsy D&Shop 2 TTB Vizoo , )xE , . TI , , ? SNS ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  33. 33. Commerce 2.0 Social Commerce Web2.0 ? commerce 2.0 Social Commerce , , API , Long Tail Social Stream Seller Consumer Collective Intelligence Social Intelligence Inner Web Inter Web Online Online / Mobile / Offline 처출 : http:/ / www.bloter.net/ archives/ 33143 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  34. 34. Social Shopping
  35. 35. Social Shopping? Social Shopping =Ecommerce + Social networking Social Shopping ≠ = Social Web / 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  36. 36. Social Shopping + . … . 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  37. 37. Social Shopping + 1. (Crowding) Social Web , = Demand Aggregation (Group Buying , Aggregating Niches ) / 2. (Real Time) = Flash Sales , Customer Acquisition via SNS 3. (Locality) 1. = Local Market (Local Service , Retailer) (New Kind of Shop) 4. (Personalization + Social Rating) 2. = Customized Shopping , Social Review (New Category) 3. (New Platform) Mobile Web 1~4 Mobile Shopping ≠ Social Shopping * : 표대 웅지정 팬이라플 처출 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  38. 38. 1. (New Kind of Shop) Social Web , Group Buying , Flash Sales , Private Group Sales e.g) Groupon , Gilt Groupe , Woot 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  39. 39. 1. New Kind of Shop Groupon (Group Buying) 1 1 (Flash Sales) Local 1 8 (1.5B$) , 2050 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  40. 40. 1. New Kind of Shop Groupon Social Groupon Social Customer Advertisers , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  41. 41. 1. New Kind of Shop Groupon (hthttp://www.groupon.cn/) )/wocsom/ur.noilgib//:ptth( 위폰(http:/ / www.wipon.co.kr/ ) 티켓몬스터 (http:/ / www.ticketmonster.co.kr/ ) 쿠폰 http:/ / www.coopon.co.kr/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  42. 42. 2. (New Category) Social Web Niche Market Provider Buyer e.g) Etsy , foodzie , chegg 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  43. 43. 2. New Category Gilt (Private Flash Sales) 4 8 (400M$) , 580 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  44. 44. 2. New Category Etsy (P2P Market) Handmade 30 , 2400 , 100% 5000 , 380 , IPO 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  45. 45. 2. New Category Chegg Netflix ? ~! 6400 , 170 , 160 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  46. 46. 3. (New Platform) Platform ( , ) , “Social Platform” e.g) Facebook , Twitter 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  47. 47. @lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소 moc.rettiwt.golb//:ptth 그로블식공터위트 source : ) 55 ( 1: ) ( , %02 5 2 006 5 : 1 0102 1 : 7 9002 ) moc.rettiwt( 5 : 1 7002 ,)OEC( ,)enotS ziB( ,)yesroD kcaJ( : 7 6002 ) ( ) ( : (Power) : rewolloF 041 (twitter) : twitter 3. New Platform
  48. 48. 3. New Platform http://wishopen.com/ SNS , [ ] 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  49. 49. 3. New Platform http://jangtter.com/ • : • , , •Following, Follower 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  50. 50. 3. New Platform BBQ (http://kogibbq.com/) Coolhaus 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  51. 51. 3. New Platform Gioo / MyPickup Follower 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  52. 52. FaceBook VS
  53. 53. 3. New Platform Facebook 처출 : Morgan Stanley : Internet Trend April 12,2010 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  54. 54. 3. New Platform Facebook 7 4 : 50.0102 : 5 srotisiV euqinU : http:/ / www.facebakers.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  55. 55. 3. New Platform Facebook User Growth - Facebook South Korea User Age Distribution - Facebook South Korea •Number of users on Facebook in South Korea: 897 560 •Number of male users on Facebook in South Korea: 447 080 •Number of female users on Facebook in South Korea: 432 020 •Penetration in South Korea: 1.85 % •Online penetration in South Korea: 2.4 % •Avarage CPC in South Korea: $ 0.16 •Avarage CPM in South Korea: $ 0.07 : http:/ / www.facebakers.com/ 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  56. 56. 3. New Platform /e • P&G • P&G 2 1 1 1. FbConnect + SocialGraph , Facebook ! 2. FbCredit !( !) 3. BigCommerce , Payvment , in Facebook 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  57. 57. Facebook, open Graph . 1. Open API 2. Open ID 3. Open Graph Open Graph 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  58. 58. ( : ) • • (nodes) (edge) • (undirected) • (directed) . • . - - 6 7 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  59. 59. Social Graph /moc.ivel.erots//:ptth ' ' ' ' ' ' ' ' DB DB DB , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  60. 60. Mertado http://www.mertado.com/ Facebook ( ) , (Woot ) ‘Mertado Cash’ Mertado : 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  61. 61. BicCommerce http://www.bigcommerce.com/ • 24, • 4 • , , , , SEO •SocialShop • URL • , • Facebook , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  62. 62. . ? ? ? ? ? ? ? ? ? ? ? ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  63. 63. ? 1. API ilike , , 2. 90%( ) 3. . , 4. , 5. 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  64. 64. Face Book Tweet 2010.06 www.BookTweet.co.kr
  65. 65. • , , , etc.. • , • • , , RT . • • ? , ? •RT ? • ? • ? • •‘ ’ DB • SNS ? • ? • ? ? 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  66. 66. , 1. , • , • , , , 2. • ? • • ? • • 3. . • , API • 4. . , , , , 풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871
  67. 67. FreeConomics 紙 , 2008 Freeconomices(Free + Economics) , - , - , - - : , - : - : (SNS) Freeconomices , (SNS) Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  68. 68. ? Q. What happens to book sales if digital versions are given away? seltiT esuoH modnaR fo selas : 3 elbaT Books sales 8 weeks Books sales 8 weeks Net difference(post before free digital Following free digital sales-pre sales) release release 31 eltiT 613 252 46- 41 eltiT 2181 3512 143 51 eltiT 2161 7761 56 61 e T 61 ellttiiT 314 314 805 805 59 59 71 eltiT 697 718 12 latoT 9494 7045 854 41 - , - 2-1 - source : selaS tnirP no skooB fo snoisreV latigiD eerF fo ecneulfnI mreT-trohS ehT 의nosrednA sirhC ,DERIW ’EERF‘ yeliW divaD ,III ,notliH nhoJ Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  69. 69. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright • 24, , , , ,! http:/ / book.interpark.com • maerdoboyK/rk.oc.kooboboyk.golkoob//:ptth : • klatnklat/rk.oc.kooboboyk.golkoob//:ptth : klatnklat • . 2 . 4~3 tneveoboyk/rk.oc.kooboboyk.golkoob//:ptth : • . . kooBe 51 koobE 12vuyk/rk.oc.kooboboyk.golkoob//:ptth : • http:/ / blog.aladdin.co.kr/ proposeBook • %3 golB ot sknahT : BTT • (1)
  70. 70. (2) • http:/ / book.daum.net/ . 1, /moc.revan.koob//:ptth . , , . (3) • • , , ,TI , , (4) • • , ,TI , , (5) • , Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  71. 71. 도서구매 ↑ 도서구매 ↑ 인터넷 도서몰 포탈 커뮤니티 서평구독 서평구독 이벤트참가 / 서평작성 ? 1. , ? 2. ? 3. ? 4. ? ! . ? … Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  72. 72. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright moc.rettiwt.golb//:ptth 그로블식공터위트 source : ) 55 ( 1: ) ( , %02 5 2 006 5 : 1 0102 1 : 7 9002 ) moc.rettiwt( 5 : 1 7002 ,)OEC( ,)enotS ziB( ,)yesroD kcaJ( : 7 6002 ) ( ) ( : (Power) : rewolloF 041 (twitter) : ? Twitter
  73. 73. BookTweet ? (twitter) IT, , , , , , ? - - - - - - , - - BookTweet , ! Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  74. 74. RT ..cte RT RT RT RT gniwolloF RT gniwolloF , , , , 3 , Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  75. 75. BookTweet ? BookTweet . 1. www.BookTweet.co.kr BookTweet 2. 3 . llaM 3. BookTweet ( ) RT Data ( , , ) BookTweet , . Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  76. 76. . . , rewolloF . ‘ ’ 도서확인 ‘ ’ . 리뷰신청 . 리뷰어 rewolloF . 선정 . 도서배송 [ ] . . 1 3 . ( ). 트윗 3 리뷰 작성 ( ). Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  77. 77. BookTwee Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  78. 78. 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright eroC margorP nocI ngiseD nikS ngiseD BookTweet weiV tifeneb/ noi tacinummoC noitacinummoC noitacinummoC weiV hcraeS hcraeS weiveR RT weiV pihsnoitaleR RT RT weiveR BookTweet weiveR
  79. 79. BookTweet : emoH : weiveRyadoT : weiveRgnigoG , : eraCkooB weiveRyadoT : weiveRgnigoG : : rk_teewTkooB@ : . Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  80. 80. BookTweet : , : ,1 3 : , RT , etc. : , : . : ? : , : Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.
  81. 81. For more information @lee_sang 010-9913-4871 www.eventful.co.kr Face Book Tweet
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