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Nmdl presentation Nmdl presentation Presentation Transcript

  • ZARA 2013SOCIAL MEDIA CAMPAIGN Introducing Digital Stylist & More
  • BIG IDEA Member Sign-inEmail: Nmdl_Fashionista@tmail.comPassword: ************ ENTER
  • AUDIENCE Who are you shopping for today?Guy Or Gal View slide
  • PLATFORM FOCUS What’s the Occasion?Simply ShoppingPartyBirthdayWeekend w/ Friends View slide
  • GOALS & OBJECTIVES What overall Look are you going for?ShowstopperSimply sleekCasualWeekend w/ Friends
  • BUDGET How much are you planning to spend?$0-150$151-250$250+
  • CONTENT What would you like the main piece to be?PantsDressSkirtSurprise me
  • TONE What style of shoe do you prefer?HeelBootsSandalFlats
  • FREQUENCY Accessories? (Check all that apply)Handbag BraceletNecklace BeltEarrings Scarf
  • COMPETITIONWhich celeb suits your style and the occasion better? Or Or
  • RESPONSE PLANTop results & other suggestions: