Smear Campaign

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Smear Campaign

  1. 1. The “Lipstick Battle” <ul><li>Campaign Ad </li></ul><ul><li>The media can't </li></ul><ul><li>get enough </li></ul><ul><li>about lipstick </li></ul>
  2. 2. Smear Campaign (Mud-slinging): An effort to damage or call into question somebody’s reputation through negative propaganda
  3. 3. <ul><li>Ad hominem : (Latin, “to the man”) </li></ul><ul><li>An attack on the person rather than on the opponent’s ideas. </li></ul><ul><li>“ Swiftboat” campaign : </li></ul><ul><li>To attack a politician with false claims that appear to be factual. </li></ul><ul><li>(Swift Boat Veterans for Truth) </li></ul>
  4. 4. These men survived smear campaigns
  5. 5. Why do Smear Campaigns Work? <ul><li>Personality and Character </li></ul><ul><li>Responding to smear campaigns prolongs attention to them </li></ul><ul><li>Trust in a candidate </li></ul>

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