Worldwide Amplified Seminar, July 10, 2010

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Worldwide Amplified Seminar, July 10, 2010

  1. 1. Email Newsletters Why invite people to your show when you can send your show to them?
  2. 5. Niche Beats Variety
  3. 6. Niche Beats Variety Certainty Beats Uncertainty
  4. 7. Niche Beats Variety Certainty Beats Uncertainty Education Beats Personality
  5. 8. Define your niche , so that people passionately attracted to it will absolutely know they’ll be smarter at the end of your presentation.
  6. 9. You, a Tentpole for a Niche
  7. 10. You, a Tentpole for a Niche You, a Catalyst for Education
  8. 11. You, a Tentpole for a Niche You, a Catalyst for Education You, a Confident Expert
  9. 12. JOB #1 Build Your Audience
  10. 14. Be There... Capture Them <ul><li>Where do they hang out? </li></ul><ul><li>Where do they shop? </li></ul><ul><li>What events do they attend? </li></ul><ul><li>What groups, online and offline, do they join? </li></ul><ul><li>What web sites do they frequent? </li></ul><ul><li>Blogs? Facebook? </li></ul>Find Them
  11. 15. How Do You Build An Audience of 20 Million People?
  12. 16. Rush Limbaugh <ul><li>“ When I was building this show, the first two years, every weekend - except four - I was out doing personal appearances. I did every interview I could. In fact, the people at WABC New York got tired of all the camera crews coming in every day to do videotaped segments of the program.” </li></ul>
  13. 19. Capture Them! <ul><li>Get their email addresses </li></ul><ul><ul><li>Easiest </li></ul></ul><ul><ul><li>Fastest </li></ul></ul><ul><ul><li>You’re in control of the conversation </li></ul></ul><ul><li>Do not give them your email address </li></ul><ul><ul><li>They will probably lose it </li></ul></ul><ul><ul><li>You wait for them to respond </li></ul></ul>
  14. 21. AUDIENCE attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention attention
  15. 22. Niche Beats Variety Certainty Beats Uncertainty Education Beats Personality Define your niche , so that people passionately attracted to it will absolutely know they’ll be smarter at the end of your presentation.
  16. 23. How to Create a Newsletter <ul><li>Create a template, if you like </li></ul><ul><li>Create a Newsletter </li></ul><ul><li>Add Subscribers to Mailing List </li></ul><ul><li>Weekly </li></ul><ul><li>Add an Issue </li></ul><ul><li>Add Articles </li></ul><ul><li>Send! </li></ul>
  17. 24. 5 Minute Break “ Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second, and hold him against the wall until the last paragraph.” Paul O'Neil
  18. 36. Advertising Package <ul><li>Mention during show </li></ul><ul><li>Break content </li></ul><ul><li>Interview / Call-in </li></ul><ul><li>Write article about them in newsletter </li></ul><ul><li>Banner ads in newsletter and web site </li></ul><ul><li>They “sponsor” your seminar </li></ul><ul><li>Invite them to host a seminar </li></ul><ul><li>Podcast intro / YouTube video </li></ul><ul><li>Access to Calendar of Events </li></ul>
  19. 37. PROMOTER JOB #1 Drive Traffic To Them
  20. 38. Win-Win-Win <ul><li>Is it good for consumer? </li></ul><ul><li>Is it good for advertiser? </li></ul><ul><li>Is it good for you? </li></ul>
  21. 39. Money-Money- Me <ul><li>Is the consumer saving money ? </li></ul><ul><li>Is the advertiser making money ? </li></ul><ul><li>Is it obvious that the traffic came because of me ? </li></ul>
  22. 40. SUCCESs <ul><li>S implicity: Save money - here’s how </li></ul><ul><li>U nexpectedness: Save up to 80%!! </li></ul><ul><li>C oncreteness: Promo Code based on show </li></ul><ul><li>C redibility: Legitimize yourself to audience </li></ul><ul><li>E motional: Discern the motivation and sell it </li></ul><ul><li>S tories: Harvest testimonials and use them </li></ul>
  23. 41. Best Practices <ul><li>Never say, “We’re going to take a break.” </li></ul><ul><li>Track and brag on the numbers </li></ul><ul><ul><li>Podcast downloads </li></ul></ul><ul><ul><li>Video views </li></ul></ul><ul><ul><li>Newsletter subscribers </li></ul></ul><ul><ul><li>Traffic through studio </li></ul></ul><ul><ul><li>Livestream viewer minutes </li></ul></ul><ul><ul><li>Audience growth trajectory </li></ul></ul><ul><li>Be patient, be persistent </li></ul>

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