Define your niche , so that people passionately attracted to it will absolutely know they’ll be smarter at the end of your presentation.
You, a Tentpole for a Niche
You, a Tentpole for a Niche You, a Catalyst for Education
You, a Tentpole for a Niche You, a Catalyst for Education You, a Confident Expert
JOB #1 Build Your Audience
Be There... Capture Them
Where do they hang out?
Where do they shop?
What events do they attend?
What groups, online and offline, do they join?
What web sites do they frequent?
How Do You Build An Audience of 20 Million People?
“ When I was building this show, the first two years, every weekend - except four - I was out doing personal appearances. I did every interview I could. In fact, the people at WABC New York got tired of all the camera crews coming in every day to do videotaped segments of the program.”
Niche Beats Variety Certainty Beats Uncertainty Education Beats Personality Define your niche , so that people passionately attracted to it will absolutely know they’ll be smarter at the end of your presentation.
How to Create a Newsletter
Create a template, if you like
Create a Newsletter
Add Subscribers to Mailing List
Add an Issue
5 Minute Break “ Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second, and hold him against the wall until the last paragraph.” Paul O'Neil
Mention during show
Interview / Call-in
Write article about them in newsletter
Banner ads in newsletter and web site
They “sponsor” your seminar
Invite them to host a seminar
Podcast intro / YouTube video
Access to Calendar of Events
PROMOTER JOB #1 Drive Traffic To Them
Is it good for consumer?
Is it good for advertiser?
Is it good for you?
Is the consumer saving money ?
Is the advertiser making money ?
Is it obvious that the traffic came because of me ?