Social Media 101:
Why the “likes” are important?
The goal of social media is
to turn customers into a
volunteer marketing army,
but for that you need people
to connect with you.
I have created my company
page, what do I do now?
Before wooing potential customers to you page, you have
to prepare your page to welcome new visitors by building
up an engaging content so it looks appealing to the reader.
You also don’t want them to visit your company’s page
when it has no likes at all; you have to show a new visitor
that your page is not a “scam” and that other people like it
too. You can start building up an audience by inviting your
friends and employers to like/follow your page. Ask your
previous customers to visit your page too and leave a
Content is the King
Creating an appealing content is one of the
most important things in your marketing strategy
as your ability to engage the visitor will
determine the success of the whole social
media marketing campaign…
… however, creating the “right” content is not as
easy as it seems…
Why its so difficult to engage
a) Your customers don’t want to be bothered by you
when their on social networks. It’s their personal
space to socialize and if they’ll want anything from
you, they’ll “google” you.
b) While on social networks, your audience is wooed
by a very different information to the one that you
normally have on your company’s website, yet many
companies do not understand this and continue with
unresponsive marketing strategy.
OK. So what should I do
First of all you have to realize that to be a “social”
business is not about being on “Facebook”. Its about
being sociable and attentive to your customer.
Which means that you shouldn’t write only about
your company and its achievements. In your posts
include something which is not directly related to the
company’s activities, something that your customers
could easily relate to and recognize it as their
If you are a B2B company, your customers are very likely to be
interested in networking & business opportunities, performance
improvement, marketing etc. so make sure that you build your page
content around the topics that your customer is interested in.
Be visual. On social networks, nothing works as good as a picture.
Make sure you post not only pictures of the company’s activity but
also include something “catchy”.
Be entertaining. Even the most hard working professionals love a
good lough and sharp comments when they’re checking their social
networks. Adding some entertaining yet sensible posts on your pages
will help you to keep your audience engaged.
Show you’re an expert of your field. Write about your area of
expertize, giving out helpful tips. You can start with writing a blog post
or starting a thread on Quora about “10 things that can reduce your
office refurbishment costs” or “Things to avoid when refurnishing
your office”. You can also woo some audience on your Linked In page
by writing in Linked In “Q&A” column about starting and running a
business etc. which will help your business page to get more
Be perceptive. Social Media Marketing is very much “learning by
doing” and you should always monitor which information proves to be
responsive and be prepared to change your strategy when it isn’t.
How do I get more likes?
Even though the content is the key to your
strategy’s success, for it to work its magic you
have to work a little on gaining your first few
hundred (?!) likes.
As it was mentioned before, you should start
with your friends, employers, customers and all
the other lot that you already have a connection
Use freebies, discounts and promotions to attract the
audience (e.g. free cinema tickets, wrist watches etc.)
Find ACTIVE Facebook and Linked In Groups to post your
Only post in the target groups if you have something to offer.
Nobody wants to be offered something to buy, so avoid
scamming people and concentrate on offering something
valuable to them.
Be generous! Many small-medium sized companies are out
there too trying hard to get more customers to like them.
Like them first! It’s very likely they will check out who has
connected with them (just make sure your page looks cool
so they would want to connect with you too).
Be creative! Link your Social Media Marketing
strategy with your online marketing strategy. Send
out your contacts an email engaging them to
connect with you online, do it in a compelling way or
offer them something in return.
Don’t forget to State why people should follow you
on the front of all your Social Media Pages!!! People
need to know what’s in it for them if they stay
Make sure you link your website to your social
Make the most of your efforts! Use key words
and tags in your blog posts to help you out with
your Google rankings.