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Google Fiber: An Irregular Case Study in Social Media
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Google Fiber: An Irregular Case Study in Social Media

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When Bellingham, WA decided to apply for Google Fiber and take a chance at the benefits of 1Gps broadband internet, the support was over whelming. …

When Bellingham, WA decided to apply for Google Fiber and take a chance at the benefits of 1Gps broadband internet, the support was over whelming.

So was the experience of trying to manage a groundswell of grassroots activity.

Here's the background, lessons learned and the way ahead.

Published in: Technology, Business

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  • Transcript

    • 1. 1
    • 2. Sister City Smackdown Per person, per month Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html 2
    • 3. Sister City Smackdown Per person, per month Bellingham 2.3 Mbps Tateyama $20 to $145 63 Mbps I CAN HAZ CHEEPR, $20 to $53 FAZTR POrN?! Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html 2
    • 4. Can haz. And the community was loving it. 3
    • 5. Should we apply for Google Fiber? YES! NO 99% 1% Source: City of Bellingham, Google Fiber Survey Results, February 25, 2010 4
    • 6. Still 2,471 Strong 5
    • 7. “I know! Let's do a social media campaign!" 6
    • 8. 7
    • 9. We Effed Up. Centralized, but with no time or resources to manage it. Money incentives didn't make people contribute ideas. Too many damn rules. Alpha platform, with the usability changing constantly. 7
    • 10. Your moment of Zen. 8
    • 11. 9
    • 12. Let go. Ask for help. 9
    • 13. Redemption 10
    • 14. 11
    • 15. 12
    • 16. 13
    • 17. 14
    • 18. Sticking the Landing 15
    • 19. Thank you! 16
    • 20. Thank you! QWEZCHUNS?! 16