Google Fiber: An Irregular Case Study in Social Media

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When Bellingham, WA decided to apply for Google Fiber and take a chance at the benefits of 1Gps broadband internet, the support was over whelming.

So was the experience of trying to manage a groundswell of grassroots activity.

Here's the background, lessons learned and the way ahead.

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  • Google Fiber: An Irregular Case Study in Social Media

    1. 1. 1
    2. 2. Sister City Smackdown Per person, per month Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html 2
    3. 3. Sister City Smackdown Per person, per month Bellingham 2.3 Mbps Tateyama $20 to $145 63 Mbps I CAN HAZ CHEEPR, $20 to $53 FAZTR POrN?! Source: http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html 2
    4. 4. Can haz. And the community was loving it. 3
    5. 5. Should we apply for Google Fiber? YES! NO 99% 1% Source: City of Bellingham, Google Fiber Survey Results, February 25, 2010 4
    6. 6. Still 2,471 Strong 5
    7. 7. “I know! Let's do a social media campaign!" 6
    8. 8. 7
    9. 9. We Effed Up. Centralized, but with no time or resources to manage it. Money incentives didn't make people contribute ideas. Too many damn rules. Alpha platform, with the usability changing constantly. 7
    10. 10. Your moment of Zen. 8
    11. 11. 9
    12. 12. Let go. Ask for help. 9
    13. 13. Redemption 10
    14. 14. 11
    15. 15. 12
    16. 16. 13
    17. 17. 14
    18. 18. Sticking the Landing 15
    19. 19. Thank you! 16
    20. 20. Thank you! QWEZCHUNS?! 16

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