Social Media Presentation Draft 10 20 11

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  • Three years ago, I was not on Facebook. You couldn’t get me to sign up for it. I didn’t want my privacy invaded, nor was I one to share my daily activities. I’m still not, but I now understand its value personally and professionally.
  • Social Media Presentation Draft 10 20 11

    1. 1. Making Social Media Work For You <ul><li>How to reach your audience with Social Media </li></ul><ul><li>Google/Yahoo </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Constant Contact </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs (Wordpress, Blogger, Blogspot) </li></ul><ul><li>YouTube </li></ul><ul><li>LivingSocial, Groupon, Restaurant.com </li></ul><ul><li>Handouts </li></ul>
    2. 2. Social Media Communications and Marketing Plan <ul><li>Drive business when needed </li></ul><ul><li>Build new customer relationships </li></ul><ul><li>Reward current customers and members </li></ul><ul><li>Creates personality, more engaging content </li></ul><ul><li>Can be more time-consuming in comparison to other social media </li></ul><ul><li>Post 1-2 times weekly minimum </li></ul><ul><li>Hosts Videos </li></ul><ul><li>Embed in website </li></ul><ul><li>Send links through Constant Contact/email </li></ul><ul><li>Tells more complete story </li></ul><ul><li>Timely, short messages </li></ul><ul><li>Images </li></ul><ul><li>Links </li></ul><ul><li>Emergency Contact </li></ul><ul><li>Weather Delays </li></ul><ul><li>Multiple Accounts </li></ul><ul><li>Merchandise support </li></ul><ul><li>Define use! Post as needed </li></ul><ul><li>Option to Blog </li></ul><ul><li>Professional Network </li></ul><ul><li>Post Business and Professional News </li></ul><ul><li>Client and Prospect Research </li></ul><ul><li>LinkedIn Ads </li></ul><ul><li>Groups </li></ul><ul><li>Follow Company </li></ul><ul><li>Email Newsletter, postcards and messages </li></ul><ul><li>Templates </li></ul><ul><li>Surveys and Polls </li></ul><ul><li>Post as needed </li></ul><ul><li>Site Page </li></ul><ul><li>Photos </li></ul><ul><li>Promote Events </li></ul><ul><li>Event Invites </li></ul><ul><li>“ Like” </li></ul><ul><li>Page Favorites </li></ul><ul><li>Posting across sites </li></ul><ul><li>Public pages and Private Group pages </li></ul><ul><li>Website page “wrap” </li></ul><ul><li>Post as needed </li></ul><ul><li>Email </li></ul><ul><li>Website Integration </li></ul><ul><li>Calendar </li></ul><ul><li>Analytics </li></ul><ul><li>AdWords </li></ul><ul><li>AdSense </li></ul><ul><li>YouTube </li></ul><ul><li>Blogger </li></ul>LivingSocial Groupon Restaurant .com Blogs
    3. 3. Google.com Social Media <ul><li>Top search engine; Facebook and Google battle for #1 </li></ul><ul><li>Google email (Gmail) </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google AdWords </li></ul><ul><li>Google AdSense </li></ul><ul><li>YouTube </li></ul><ul><li>Blogger </li></ul><ul><li>Google Maps </li></ul><ul><li>Picasa </li></ul><ul><li>Google Checkout </li></ul>
    4. 4. Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in 2009) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago. Social Media
    5. 5. <ul><li>149 Million users in the U.S.; 621 million worldwide </li></ul><ul><li>Largest percentage growth is age 55+; 954,680 in 2009 to nearly 9.8 million in 2010 </li></ul><ul><li>Facebook active users average use of 6 hrs/month/user </li></ul><ul><li>Facebook is the #3 site visited by users 65+ years of age </li></ul><ul><li>28 Million users in UK; 17 Million users in Canada </li></ul><ul><li>2 Million users in SC; 42% age 35+ </li></ul><ul><li>4.5 Million users in NC; 43% age 35+ </li></ul>Social Media Facebook.com
    6. 6. Social Media Facebook.com Privacy Settings
    7. 7. Social Media Facebook.com Personal Profile Privacy Settings
    8. 8. Social Media Facebook.com Personal Page – Friends Only Privacy
    9. 9. Social Media Facebook.com <ul><li>Find Friends Option </li></ul><ul><li>People </li></ul><ul><li>Businesses </li></ul><ul><li>Events </li></ul><ul><li>Causes </li></ul><ul><li>12 Men </li></ul><ul><li>7 women </li></ul><ul><li>3 Businesses </li></ul><ul><li>2 Associations </li></ul>1,945 1,263 1,404 4,140
    10. 10. <ul><li>Registration </li></ul><ul><ul><li>Profile (Self) </li></ul></ul><ul><ul><li>Page </li></ul></ul><ul><ul><li>Group </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><li>Important Tips Originator/Facebook Individual Profile and email </li></ul><ul><li>Administrators </li></ul>Social Media Facebook.com
    11. 11. <ul><li>General Info </li></ul><ul><li>Favorite Pages </li></ul><ul><li>Photos </li></ul><ul><li>Event Invitations </li></ul><ul><li>Text message link </li></ul><ul><li>Post video links </li></ul>Social Media Facebook.com Facebook Business Page
    12. 12. Social Media Facebook.com Private Golf Club with a public Facebook Group Page
    13. 13. Social Media Facebook.com Private Golf Club with a private Facebook Group Page Group Options Open Members are public, content is public Closed Members are public, content is private Secret Members are private, content is private
    14. 14. LinkedIn.com Social Media 90 Million users worldwide of professional network designed to serve businesses and executives
    15. 15. LinkedIn.com Social Media <ul><li>Business Focus </li></ul><ul><li>Public Profile Link </li></ul><ul><li>“ Follow Company” </li></ul><ul><li>Connect Blog </li></ul><ul><li>Portfolio Link </li></ul><ul><li>LinkedIn Ads </li></ul>
    16. 16. LinkedIn.com Social Media Company contacts and introductions through personal network <ul><li>Network Connections </li></ul><ul><li>Research </li></ul>
    17. 17. LinkedIn.com Social Media Company contacts and introductions through personal network <ul><li>Introductions </li></ul><ul><li>Recommendations </li></ul>
    18. 18. LinkedIn.com Social Media LinkedIn Ads help you target potential customers and clients <ul><li>LinkedIn Ads </li></ul><ul><li>Target Demographic </li></ul><ul><li>Daily Budget </li></ul><ul><li>Cost per click </li></ul>
    19. 19. ConstantContact.com Social Media Email Communication, Surveys and Polling <ul><li>Account Set-up </li></ul><ul><li>Email Management </li></ul><ul><li>Email Design and Format </li></ul><ul><li>Online Surveys </li></ul>
    20. 20. ConstantContact.com Social Media Email Communication, Surveys and Polling <ul><li>Account Set-up </li></ul><ul><li>Email Management </li></ul><ul><li>Email Design and Format </li></ul><ul><li>Online Surveys </li></ul>
    21. 21. ConstantContact.com Social Media Email Communication, Surveys and Polling <ul><li>Account Set-up </li></ul><ul><li>Email Management </li></ul><ul><li>Email Design and Format </li></ul><ul><li>Online Surveys </li></ul><ul><li>Annual Planning </li></ul>
    22. 22. Twitter.com Social Media <ul><li>Nearly 200 Million Users </li></ul><ul><li>38% are 35+ years of age </li></ul><ul><li>33% in U.S. </li></ul><ul><li>15% Europe; 2.5% Canada </li></ul>
    23. 23. Twitter.com Social Media <ul><li>Follow Companies </li></ul><ul><li>Follow Individuals </li></ul><ul><li>Timely and Relevant </li></ul><ul><li>Multiple Accounts </li></ul><ul><li>Photo Tweets </li></ul><ul><li>Merchandising </li></ul><ul><li>Emergency Alerts </li></ul><ul><li>Weather Delays </li></ul>
    24. 24. YouTube.com Video sharing and hosting Social Media <ul><li>Videos offer a 24/7 sales tool </li></ul><ul><li>Embed video in website </li></ul><ul><li>Link to emails, Twitter </li></ul><ul><li>YouTube provides free hosting and bandwidth that would be costly or slow down website </li></ul>
    25. 25. Blogs Timely, relevant, and unique “voice” for your business Social Media <ul><li>56% say that their blog has helped their company establish a positioning as a thought leader within the industry </li></ul><ul><li>  58% say that they are better-known in their industry because of their blog </li></ul><ul><li>Popular Blog sites: Wordpress.com, Blogger.com, Blogspot.com </li></ul>

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