Social Media Presentation Draft 10 20 11
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Social Media Presentation Draft 10 20 11

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  • Three years ago, I was not on Facebook. You couldn’t get me to sign up for it. I didn’t want my privacy invaded, nor was I one to share my daily activities. I’m still not, but I now understand its value personally and professionally.

Social Media Presentation Draft 10 20 11 Social Media Presentation Draft 10 20 11 Presentation Transcript

  • Making Social Media Work For You
    • How to reach your audience with Social Media
    • Google/Yahoo
    • Facebook
    • LinkedIn
    • Constant Contact
    • Twitter
    • Blogs (Wordpress, Blogger, Blogspot)
    • YouTube
    • LivingSocial, Groupon, Restaurant.com
    • Handouts
  • Social Media Communications and Marketing Plan
    • Drive business when needed
    • Build new customer relationships
    • Reward current customers and members
    • Creates personality, more engaging content
    • Can be more time-consuming in comparison to other social media
    • Post 1-2 times weekly minimum
    • Hosts Videos
    • Embed in website
    • Send links through Constant Contact/email
    • Tells more complete story
    • Timely, short messages
    • Images
    • Links
    • Emergency Contact
    • Weather Delays
    • Multiple Accounts
    • Merchandise support
    • Define use! Post as needed
    • Option to Blog
    • Professional Network
    • Post Business and Professional News
    • Client and Prospect Research
    • LinkedIn Ads
    • Groups
    • Follow Company
    • Email Newsletter, postcards and messages
    • Templates
    • Surveys and Polls
    • Post as needed
    • Site Page
    • Photos
    • Promote Events
    • Event Invites
    • “ Like”
    • Page Favorites
    • Posting across sites
    • Public pages and Private Group pages
    • Website page “wrap”
    • Post as needed
    • Email
    • Website Integration
    • Calendar
    • Analytics
    • AdWords
    • AdSense
    • YouTube
    • Blogger
    LivingSocial Groupon Restaurant .com Blogs
  • Google.com Social Media
    • Top search engine; Facebook and Google battle for #1
    • Google email (Gmail)
    • Google Calendar
    • Google Analytics
    • Google AdWords
    • Google AdSense
    • YouTube
    • Blogger
    • Google Maps
    • Picasa
    • Google Checkout
  • Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in 2009) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago. Social Media
    • 149 Million users in the U.S.; 621 million worldwide
    • Largest percentage growth is age 55+; 954,680 in 2009 to nearly 9.8 million in 2010
    • Facebook active users average use of 6 hrs/month/user
    • Facebook is the #3 site visited by users 65+ years of age
    • 28 Million users in UK; 17 Million users in Canada
    • 2 Million users in SC; 42% age 35+
    • 4.5 Million users in NC; 43% age 35+
    Social Media Facebook.com
  • Social Media Facebook.com Privacy Settings
  • Social Media Facebook.com Personal Profile Privacy Settings
  • Social Media Facebook.com Personal Page – Friends Only Privacy
  • Social Media Facebook.com
    • Find Friends Option
    • People
    • Businesses
    • Events
    • Causes
    • 12 Men
    • 7 women
    • 3 Businesses
    • 2 Associations
    1,945 1,263 1,404 4,140
    • Registration
      • Profile (Self)
      • Page
      • Group
      • Community
    • Important Tips Originator/Facebook Individual Profile and email
    • Administrators
    Social Media Facebook.com
    • General Info
    • Favorite Pages
    • Photos
    • Event Invitations
    • Text message link
    • Post video links
    Social Media Facebook.com Facebook Business Page
  • Social Media Facebook.com Private Golf Club with a public Facebook Group Page
  • Social Media Facebook.com Private Golf Club with a private Facebook Group Page Group Options Open Members are public, content is public Closed Members are public, content is private Secret Members are private, content is private
  • LinkedIn.com Social Media 90 Million users worldwide of professional network designed to serve businesses and executives
  • LinkedIn.com Social Media
    • Business Focus
    • Public Profile Link
    • “ Follow Company”
    • Connect Blog
    • Portfolio Link
    • LinkedIn Ads
  • LinkedIn.com Social Media Company contacts and introductions through personal network
    • Network Connections
    • Research
  • LinkedIn.com Social Media Company contacts and introductions through personal network
    • Introductions
    • Recommendations
  • LinkedIn.com Social Media LinkedIn Ads help you target potential customers and clients
    • LinkedIn Ads
    • Target Demographic
    • Daily Budget
    • Cost per click
  • ConstantContact.com Social Media Email Communication, Surveys and Polling
    • Account Set-up
    • Email Management
    • Email Design and Format
    • Online Surveys
  • ConstantContact.com Social Media Email Communication, Surveys and Polling
    • Account Set-up
    • Email Management
    • Email Design and Format
    • Online Surveys
  • ConstantContact.com Social Media Email Communication, Surveys and Polling
    • Account Set-up
    • Email Management
    • Email Design and Format
    • Online Surveys
    • Annual Planning
  • Twitter.com Social Media
    • Nearly 200 Million Users
    • 38% are 35+ years of age
    • 33% in U.S.
    • 15% Europe; 2.5% Canada
  • Twitter.com Social Media
    • Follow Companies
    • Follow Individuals
    • Timely and Relevant
    • Multiple Accounts
    • Photo Tweets
    • Merchandising
    • Emergency Alerts
    • Weather Delays
  • YouTube.com Video sharing and hosting Social Media
    • Videos offer a 24/7 sales tool
    • Embed video in website
    • Link to emails, Twitter
    • YouTube provides free hosting and bandwidth that would be costly or slow down website
  • Blogs Timely, relevant, and unique “voice” for your business Social Media
    • 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
    •   58% say that they are better-known in their industry because of their blog
    • Popular Blog sites: Wordpress.com, Blogger.com, Blogspot.com