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  • Why I was asked to present today. Blogged at the last ASTD meeting on Social Media. I noticed that the discussion was at a awareness level above the rest of the audience and I posted my comments about it. That then prompted the conversation with Ronni and Lorraine about working on a Twitter 101 session.
  • I’m sure you’ve heard about twitter, and tweets, and retweets and you might be thinking that these people who use twitter are all twits. But Twitter has shown to be a useful and valuable tool in personal, professional and in training development. In this workshop, you’re going to create your own Twitter account and learn the vocabulary and etiquette of using Twitter. In addition, I’ll also show you different tips and tools to take you through the various ranks through the Twitter-verse where you will start out following others, then leading them, and then ultimately you’ll be telling everyone to Get Out Of Your Way!
  • So, what exactly is twitter?
  • Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
  • Twitter started as a brainstorm session within a company called Odeo in 2006 as they were trying to come up with new product ideas.
  • One of the creators said that he could see how one could change the world in 140 characters. Little did he know just how true that would actually be.
  • Twitter has made previously passive activities, like watching TV interactive. I rememberwatching the Presidential Debates in 2008 with my laptop so I can watch the coverage AND read the responses on Twitter. It has brought journalism to the everyday man. Janis Krums’ tweet went viral when he snapped one of the first photos of the US Airways plane that went down in the Hudson river in January 2009 and posted it to Twitter.And it brought world attention to the protests over the Iran elections in June and July of 2009 when traditional news outlets couldn’t get the story.
  • So let’s get started by creating your own Twitter profile so you can join the fun!
  • A good way to get followers is to establish your own identity so other people can know who you are. Include a photo, where you’re from, what you do and if you have a blog or personal website, include that too. Social media is about making connections and who wants to connect with someone they don’t really know?
  • So now it’s your turn to send a tweet. You can say whatever you want. But remember that what you type is in the public domain, so play nice. Also include the following text, including the hashtag. I’ll explain why this is useful in a little bit.
  • So you have a profile, Now what?
  • Let’s look at three common Twitter vocabulary items, the reply, the retweet and the direct message. These all have practical uses.
  • At Replies allows you to communicate with a specific Twitter user.It begins with the @ symbol followed immediately (without a space) by the account name of the Twitter user you’re addressing it to.You use an @reply when you want to reply to an update made by another Twitter user or send an update directly to a Twitter user. In either case, the update is public — it appears on the Everyone (Public) Timeline and it could appear to your followers, if they are also following the same person.Take a look at some examples…@replies are what make conversations in Twitter. One user tweets, another user replies. The first user replies again. Perhaps a third user joins in. By correctly using @replies, you can interact with other Twitter users publicly, in a way that’s effective — and might get you new followers.
  • “retweeting” is best described as taking a twitter message someone else has posted, and rebroadcasting that same message to your followers, while giving credit to the original poster.Retweeting is a great way to add quality and value to your Twitter stream.Here are a few examples of using a Retweet.Some things to keep in mind when Retweeting:Retweet content that you find interesting and relevantRetweet content that will be valuable to your followersRetweeting can build your personal brandRetweeting can help you build relationships with the original posters
  • A direct message is a private message only to a specific person on Twitter. It begins with the letter D followed by a single space, then the twitter username.
  • Now that you have an account set up, the next step is to find people to follow. Building your network is what makes Twitter so valuable. Start by looking to see if any of your email contacts are on Twitter. You can easily pull your contact list from Gmail, Yahoo or AOL. You can also enter email addresses of people you know to see if they have an account.
  • Next you can check out the Twitter Search page. Here you can search through all the public Twitter postings on any keyword, phrase or name. Notice the section called Trending Topics. This lists the top keywords that are being tweeted about right now.
  • You can also search from your Twitter home page. [Ask the audience for a keyword to do a live search on.]When you search for terms that are important to you, you can then see who is posting about them. By reading their tweets and looking at their bio, you can determine if he/she would be someone who you wanted to follow.
  • A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.[Now do a live search for the term #astdmidnj. You should see everyone’s post from earlier. ]
  • There are sites that can make your task of finding relevant people to follow much easier.
  • Once you’ve begun to develop a network of people that you follow, now you can advance to the next level. To lead. As a leader you go beyond being a lurker at a cocktail party and start to be involved in conversations with others.
  • Often people don’t know what to do with Twitter because they don’t know what to say. You can say whatever you want, but if you want reasons for people to start following you, you need to provide tweets that are of value. So if I tweeted this, you might read it and think “Ok, she loves her dog. Who cares?”
  • But if instead I had something valuable to say about my puppy, like maybe how nicely he was groomed, then it might generate more interest. So in this tweet, let’s look at how it’s valuable:It’s to the point. It provides context to the other Twitter user mentioned and the link.By @ replying PetSmart, you’ll get their attention and possibly gain a new follower. You provide contact info for anyone who’s interested in grooming their pet based on your recommendation. You’ve gained the attention of anyone who in interested in Pets.
  • As you come across interesting sites, blog posts, and articles on the internet, you can share the link with your followers. But instead of posting a super-long URL that will take up your 140 characters, you can use one of several URL shortners that will condense the URL and redirect users to the appropriate page. It will turn a URL like this…To this…And make it easy to tweet about it.
  • Once you have your network of people that you follow, you can ask questions of them knowing that these are people interested and passionate about a topic. Also by answering questions and providing relevant information, you will be seen as an informative person on the topic and generate more followers. [Have the audience post a question to the group about something that’s important to them. Don’t forget to use the #astdmidnjhashtag.]
  • In addition to random tweets, questions and answers, you can also take part in discussion groups over Twitter. Discussion groups are focused on a topic or theme and use a specific hashtag so people can follow along. They typically meet on a certain day of the week and time. It’s a fantastic way to make connections with people because you get to interact with them real-time.I participate in Learn Chat, a discussion group about learning, training and education. It meets Thursday at 8:30pm. Each week is focused on a specific theme or group of questions that are asked of the audience. There are many established discussion groups. In your handout is a link to a Google Document that lists over 150 of them.
  • There are websites that make participating in discussion groups much more manageable, Twubs and Twitterfall. They update the chat real-time so you can stay on top of the conversation. Both links are in your handout.
  • Now its your turn again. Go to the Twubs website. In the text field at the top, enter in the hashtagastd mid nj text. (if it asks you for a sign in, use your twitter information.)You will see the filtered view of all tweets that has that character string in it. Now I want you to take a few minutes to read the tweets that have already been posted. Post a new tweet. You might notice that it automatically includes the hashtag piece into your tweets. Look for new people to Follow. Practice retweeting a message. Send a direct message to one of your followers.
  • Once you’ve gathered your followers, and after you have the chance to lead them, then you can really charge and tell everyone else to Get out of my way!
  • In typical classrooms or training sessions, the teacher or trainer is providing information in a one way direction. Teacher talks. Class listens. Or not. In many cases it’s difficult to know if your audience is connecting with the material.
  • Sometimes you might connect with a few outspoken students and engage them in conversation, but what about the others who don’t want to speak out publically?Introduce the backchannel. Similar to how side conversations occurred with noted being passed back and forth in middle school, Twitter can serve as the mechanism to manage and record synchronous discussions. Create a hashtag to use for your event and encourage your participants to use it. The twitter feed becomes the notes for the class, a discussion board, a question room. The benefit is that it lives beyond the actual event.
  • Now that you’ve initiated the backchannel using Twitter, you can monitor the conversation and even include it in your presentation This is an example of a PowerPoint plugin built by SAP that pulls in tweets of a specific keyword and does it real-time.
  • You can also use Twitter as a polling tool for your audience. So let me ask you. Do you see a value in Twitter?You will vote by tweeting. Using the format at the bottom of the screen, start by At replying VoteByTweet, then type in the number: 1, 2 or 3, then follow with the hashtag.
  • And again, using PowerPoint plugins, you can receive real-time data from your audience on any question. Bringing your own classrooms or training sessions to a more interactive and collaborative experience.
  • Any questions?


  • 1. Introduction to twitter
    Follow, Lead or “Get Out Of My Way!”
    Claudine Caro
    Instructional Designer / Developer
  • 2. tweet
  • 3. ?
  • 4. Twitter is:
    Free Social networking Micro-blogging service TweetsText-based 140 characters followers
  • 5.
  • 6. “One could change the world in 140 characters”
    Jack Dorsey
  • 7. @jkrums
  • 8. Create a profile
    Step by step live demo
  • 9.
  • 10.
  • 11. Your Name
  • 12.
  • 13. Your turn
  • 14. ?
  • 15. vocabulary
    @ reply
    Direct Message
  • 16. vocabulary
    @ reply
    Send a tweet to someone specific
    NOT private message. Shows in public timeline
    @astdmidnjThanks for setting up this great workshop!
    I’m having a great time at the workshop hosted by @astdmidnj
  • 17. vocabulary
    Repost a tweet from someone else
    Share the tweet as is, or add your own thoughts
    RT @Absolutely_AbbyTechniques for baby boomers who are competing for the same job as Generation Y
    These are great job hunting techniques via @Absolutely_Abby
  • 18. vocabulary
    Direct Messages (DM)
    Private message only to the recipient
    Will NOT show up in your timeline
    Only DM someone who follows you
    D Absolutely_Abby How about we get a beer after this workshop?
  • 19. Your Turn...
    Send an @ reply
    My name is
  • 20. follow
  • 21.
  • 22. Twitter Search
    March 11, 2010
  • 23. Twitter Search
  • 24. Hashtag #
    Targeted search on a common topic
    Anyone can create and use a hashtag
  • 25. Finding People to Follow
    WeFollow – Lists of people by category
    100 Learning Professionals to follow in 2009
  • 26. lead
  • 27. What are you tweeting?
    I love my dog so much!
  • 28. I love how @PetSmartLLC takes care of my dirty puppy. #pets
  • 29. Share links
    Great graphic on Twitter’s path to 10 billion tweets. #sm
    URL Shortners:
  • 30. Questions and Answers
    Ask questions to your network of peers…
    … and provide answers to become seen as an expert.
  • 31. Discussion Groups
    Specified time to chat with peers
    Thursday, 8:30 PM
  • 32.
  • 33. Your turn
    • Retweet a message
    • 34. Follow people
    • 35. Send a Direct Message
  • Get out of my way!
  • 36. Backchannel
  • 37. Backchannel
  • 38. Twitter Feedback
    © SAP 2009 / Page 37
  • 39. Audience question
    Do you see a value in Twitter?
    1 = Yes
    2 = No
    3 = Don’t know yet
    @votebytweet<insert number> #astdmidnj
  • 40. PowerPoint Twitter Voting
  • 41. ?
  • 42. Thank you!
    Claudine Caro
  • 43.
  • 44.