Building PR Campaigns

928 views
879 views

Published on

A quick review of the planning that lies behind public relations campaigns. The principles apply to any planning for an event or for any campaign undertaken by people.

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
928
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
72
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Building PR Campaigns

  1. 1. PR Campaigns: The Essentials
  2. 2. Campaigns are. . . • coordinated • intentional efforts • to achieve a specific goal • toward a longer-range objective • to fulfill the mission of the organization
  3. 3. Types of Campaigns Cognitive Attitudinal Public awareness Reinforce attitudes Public information Change attitudes Public education Change behavior
  4. 4. Successful campaigns. . . assess the needs of particular publics systematic planning constant monitoring and evaluation word-of-mouth and use of media match right media to the publics
  5. 5. Planning (Clarification) Mission Goals Publics
  6. 6. Planning II (Calibration) Goals Time Budget
  7. 7. Doing (Strategies) Choosing the Theme Choosing Using the Media Media
  8. 8. Doing (Tactics) Master Comm Strategy Tactics Tactics for for Publics Internal
  9. 9. Creative Work right media right public right theme
  10. 10. Evaluation Formative evaluation: planning and monitoring. Summative evaluation: what worked and what didn’t.

×