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Developers and Designers: Make Your Website Visible In Search Engines
 

Developers and Designers: Make Your Website Visible In Search Engines

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Free search engine optimization (SEO) seminar in Hong Kong for web developers and web designers. Aimed at helping them build search engine and user friendly websites....

Free search engine optimization (SEO) seminar in Hong Kong for web developers and web designers. Aimed at helping them build search engine and user friendly websites.

Topics include an overview of SEO, technical, design and usability issues and how to deal with them. Also covers tools to expedite search visibility and measure website performance.

Speaker is Elmer W. Cagape, who blogs at http://www.seo-hongkong.com and currently an SEO consultant at BeansBox (www.beansbox.com).

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  • Thank youImportance of web developers and designers in achieving business success Success is not only based on functional sites or attractive animations, it’s also about successful interaction with audience. But that happens only after your audience finds your site. <br />
  • <br />
  • Topics include technical issues on website, content issues, tools to check website status and help expedite search visibility. <br /> <br /> Questions and Answers anytime <br /> <br /> I present using examples so I would like to say sorry if you built one of the sites I used as case study <br />
  • What would you do if you built the website of Broadway HK and its owner searched the keyword and result showed a competitor occupying the top position? Worse, what if you can’t find Broadway’s homepage on first page results. <br /> <br /> These are the type of incidents we want to avoid. Doing best practice web design and development can help avoid such embarrassment. <br />
  • Before I proceed with the issues, let’s go back to basics and define a few terms. <br /> <br /> SEM - form of internet marketing that makes use of search engines <br /> <br /> SEO - process of improving traffic volume and quality from search engines via natural search results <br /> <br /> PPC - form of sem where advertisers pay when their ads that appear on search results are clicked <br />
  • Before I proceed with the issues, let’s go back to basics and define a few terms. <br /> <br /> SEM - form of internet marketing that makes use of search engines <br /> <br /> SEO - process of improving traffic volume and quality from search engines via natural search results <br /> <br /> PPC - form of sem where advertisers pay when their ads that appear on search results are clicked <br />
  • Before I proceed with the issues, let’s go back to basics and define a few terms. <br /> <br /> SEM - form of internet marketing that makes use of search engines <br /> <br /> SEO - process of improving traffic volume and quality from search engines via natural search results <br /> <br /> PPC - form of sem where advertisers pay when their ads that appear on search results are clicked <br />
  • Before I proceed with the issues, let’s go back to basics and define a few terms. <br /> <br /> SEM - form of internet marketing that makes use of search engines <br /> <br /> SEO - process of improving traffic volume and quality from search engines via natural search results <br /> <br /> PPC - form of sem where advertisers pay when their ads that appear on search results are clicked <br />
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  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them. <br /> <br /> 1) Search engine robots / crawlers are deployed <br />
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  • But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place. <br /> <br /> One obstacle is that there is a certain link format search engines follow. <br /> <br /> Example is this page from www.ikit.com, which is displayed in Flash. <br /> <br />
  • But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place. <br /> <br /> One obstacle is that there is a certain link format search engines follow. <br /> <br /> Example is this page from www.ikit.com, which is displayed in Flash. <br /> <br />
  • But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place. <br /> <br /> One obstacle is that there is a certain link format search engines follow. <br /> <br /> Example is this page from www.ikit.com, which is displayed in Flash. <br /> <br />
  • <br />
  • It’s also possible that even if we have the proper linking syntax, search engines can’t follow because we specified in robots.txt not to crawl certain pages. <br /> <br /> Checking our robots.txt is important. <br />
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript. <br />
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript. <br />
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript. <br />
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript. <br />
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript. <br />

Developers and Designers: Make Your Website Visible In Search Engines Developers and Designers: Make Your Website Visible In Search Engines Presentation Transcript

  • Developers and Designers: Making Your Website Visible in Search Engines Elmer W. Cagape 31 March 2009 Hong Kong www.beansbox.com www.seo-hongkong.com
  • Contents ✓ Search Engine Overview ✓ Technical Issues ✓ Content Issues ✓ Useful Tools
  • What’s wrong in this search result? broadway hong kong
  • What’s wrong in this search result? broadway hong kong
  • Search Engine Marketing SEO / Organic Search PPC / Paid Search
  • Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results
  • Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results Paid search results
  • How Search Engines Find Pages & Display Results
  • How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers
  • How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps
  • How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links
  • How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place
  • How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place Search results are extracted from index data
  • Reasons Why Search Engines Can’t Reach Our Pages
  • Crawlability <a href=””>Click this link!</a>
  • Crawlability
  • If search engines cannot crawl our web pages, such pages will NEVER show up in search results
  • Robots.txt
  • Robots.txt
  • Navigation Menu Structure www.hkpc.org
  • Navigation Menu Structure
  • Navigation Menu Structure www.principlesproperty.com
  • Navigation Menu Structure www.principlesproperty.com
  • Session IDs hophingumbrella.com.hk
  • Session IDs Session IDs may block entry of search engine crawlers hophingumbrella.com.hk
  • 404 Error Page
  • 404 Error Page Grand Hyatt Hotel Hong Kong
  • 404 Error Page Grand Hyatt Hotel Hong Kong Shangri-La Hotel
  • URL Canonicalization
  • URL Canonicalization www.gov.hk
  • URL Canonicalization www.gov.hk www.gov.hk/index.htm
  • URL Canonicalization www.citygateoutlets.com.hk/index.html
  • URL Canonicalization www.citygateoutlets.com.hk/index.html citygateoutlets.com.hk
  • Redirection
  • Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection
  • Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection //PHP REDIRECTION <? Header( quot;HTTP/1.1 301 Moved Permanentlyquot; ); Header( quot;Location: http://www.new-url.comquot; ); ?>
  • Ways to Enhance Search Engine Visibility
  • URL Naming Convention www.caffehabitu.com/MainBar/UntitledFrameset-255.htm
  • URL Naming Convention www.chinabites.com/hongkong/restaurants/cafe-habitu/95/
  • Custom Page Title
  • Custom Page Title Identical page titles!
  • Custom Page Title
  • Custom Page Title
  • Sitemap Pages
  • Sitemap Pages
  • Sitemap Pages Put priority on major sections
  • XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url>
  • XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools
  • XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools XML update is proportional to website update
  • Optimising Keywords Use descriptive hyperlinks
  • Optimising Keywords Not so descriptive Use descriptive hyperlinks
  • Optimising Keywords Not so descriptive Describes page it links to Use descriptive hyperlinks
  • Optimising Keywords Use Alt Text for Images
  • Optimising Keywords Use Alt Text for Images Helps search engines read text within images
  • Optimising Keywords Emphasis on Keywords
  • Optimising Keywords Page Titles Emphasis on Keywords
  • Optimising Keywords Page Titles Keyword-rich URLs Emphasis on Keywords
  • Optimising Keywords Page Titles Keyword-rich URLs Emphasis using <h1> </h1> header tags Emphasis on Keywords
  • Useful Tools
  • Tools
  • Tools 1. Xenu Linksleuth - checks broken links http://home.snafu.de/tilman/xenulink.html 2. Google Webmaster Tools - checks website for index status, links, sitemaps, etc. http://www.google.com/webmasters/ 3. XML Sitemaps - generates XML sitemaps http://www.xml-sitemaps.com/
  • Tools
  • Tools 1. Google Analytics - monitors your website traffic sources, most viewed pages, etc http://www.google.com/analytics 2. Yahoo! Site Explorer - checks indexed pages, number of inbound links, etc http://siteexplorer.search.yahoo.com 3. Live Search Webmaster Center - checks indexed pages, outbound links, etc http://webmaster.live.com
  • SEO Guide for Developers and Designers
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website
  • SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website ✓Don’t deceive your visitors / search engines
  • Thank You www.beansbox.com www.seo-hongkong.com