0
Developers and Designers:
  Making Your Website Visible
       in Search Engines

               Elmer W. Cagape
         ...
Contents

✓ Search Engine Overview
✓ Technical Issues
✓ Content Issues
✓ Useful Tools
What’s wrong in this search result?




                             broadway
                             hong kong
What’s wrong in this search result?




                             broadway
                             hong kong
Search Engine Marketing




SEO / Organic Search   PPC / Paid Search
Search Engine Marketing




  SEO / Organic Search       PPC / Paid Search
Organic search results
Search Engine Marketing




  SEO / Organic Search       PPC / Paid Search
Organic search results     Paid search results
How Search Engines Find Pages & Display Results
How Search Engines Find Pages & Display Results
                                  Search engines
                         ...
How Search Engines Find Pages & Display Results
                                  Search engines
                         ...
How Search Engines Find Pages & Display Results
                                  Search engines
                         ...
How Search Engines Find Pages & Display Results
                                  Search engines
                         ...
How Search Engines Find Pages & Display Results
                                  Search engines
                         ...
Reasons Why Search Engines
  Can’t Reach Our Pages
Crawlability




  <a href=””>Click this link!</a>
Crawlability
If search engines
cannot crawl our web
pages, such pages will
 NEVER show up in
    search results
Robots.txt
Robots.txt
Navigation Menu Structure




             www.hkpc.org
Navigation Menu Structure
Navigation Menu Structure




   www.principlesproperty.com
Navigation Menu Structure




   www.principlesproperty.com
Session IDs




              hophingumbrella.com.hk
Session IDs


                                       Session IDs
                                       may block
        ...
404 Error Page
404 Error Page
Grand Hyatt Hotel Hong Kong
404 Error Page
Grand Hyatt Hotel Hong Kong




              Shangri-La Hotel
URL Canonicalization
URL Canonicalization
                       www.gov.hk
URL Canonicalization
                        www.gov.hk




 www.gov.hk/index.htm
URL Canonicalization
  www.citygateoutlets.com.hk/index.html
URL Canonicalization
  www.citygateoutlets.com.hk/index.html




 citygateoutlets.com.hk
Redirection
Redirection
 JavaScript Redirection

 Meta Redirection

 302 Temporary Redirection
  
 301 Permanent
 Redirection
Redirection
 JavaScript Redirection

 Meta Redirection

 302 Temporary Redirection
  
 301 Permanent
 Redirection
       /...
Ways to Enhance
Search Engine Visibility
URL Naming Convention




www.caffehabitu.com/MainBar/UntitledFrameset-255.htm
URL Naming Convention




www.chinabites.com/hongkong/restaurants/cafe-habitu/95/
Custom Page Title
Custom Page Title   Identical page titles!
Custom Page Title
Custom Page Title
Sitemap Pages
Sitemap Pages
Sitemap Pages



                Put priority on
                major sections
XML Sitemaps

<urlset xsi:schemaLocation=quot;http://www.sitemaps.org/
schemas/sitemap/0.9 http://www.sitemaps.org/schemas...
XML Sitemaps

<urlset xsi:schemaLocation=quot;http://www.sitemaps.org/
schemas/sitemap/0.9 http://www.sitemaps.org/schemas...
XML Sitemaps

<urlset xsi:schemaLocation=quot;http://www.sitemaps.org/
schemas/sitemap/0.9 http://www.sitemaps.org/schemas...
Optimising Keywords




Use descriptive hyperlinks
Optimising Keywords




                             Not so
                             descriptive




Use descriptive h...
Optimising Keywords




                             Not so
                             descriptive


                   ...
Optimising Keywords




Use Alt Text for Images
Optimising Keywords




Use Alt Text for Images
                          Helps search engines
                          r...
Optimising Keywords




Emphasis on Keywords
Optimising Keywords
                       Page Titles




Emphasis on Keywords
Optimising Keywords
                       Page Titles



                       Keyword-rich URLs




Emphasis on Keywords
Optimising Keywords
                               Page Titles



                               Keyword-rich URLs




   ...
Useful Tools
Tools
Tools
1. Xenu Linksleuth - checks broken links
http://home.snafu.de/tilman/xenulink.html




2. Google Webmaster Tools - c...
Tools
Tools
1. Google Analytics - monitors your
website traffic sources, most viewed pages, etc
http://www.google.com/analytics

...
SEO Guide for Developers and Designers
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
SEO Guide for Developers and Designers
 ✓Use Flash only as part of web pages
 ✓Create useful 404 page not found pages
 ✓Do...
Thank You




 www.beansbox.com
www.seo-hongkong.com
Developers and Designers: Make Your Website Visible In Search Engines
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Developers and Designers: Make Your Website Visible In Search Engines

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Free search engine optimization (SEO) seminar in Hong Kong for web developers and web designers. Aimed at helping them build search engine and user friendly websites.

Topics include an overview of SEO, technical, design and usability issues and how to deal with them. Also covers tools to expedite search visibility and measure website performance.

Speaker is Elmer W. Cagape, who blogs at http://www.seo-hongkong.com and currently an SEO consultant at BeansBox (www.beansbox.com).

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  • Thank youImportance of web developers and designers in achieving business success Success is not only based on functional sites or attractive animations, it&#x2019;s also about successful interaction with audience. But that happens only after your audience finds your site.

  • Topics include technical issues on website, content issues, tools to check website status and help expedite search visibility.

    Questions and Answers anytime

    I present using examples so I would like to say sorry if you built one of the sites I used as case study
  • What would you do if you built the website of Broadway HK and its owner searched the keyword and result showed a competitor occupying the top position? Worse, what if you can&#x2019;t find Broadway&#x2019;s homepage on first page results.

    These are the type of incidents we want to avoid. Doing best practice web design and development can help avoid such embarrassment.
  • Before I proceed with the issues, let&#x2019;s go back to basics and define a few terms.

    SEM - form of internet marketing that makes use of search engines

    SEO - process of improving traffic volume and quality from search engines via natural search results

    PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
  • Before I proceed with the issues, let&#x2019;s go back to basics and define a few terms.

    SEM - form of internet marketing that makes use of search engines

    SEO - process of improving traffic volume and quality from search engines via natural search results

    PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
  • Before I proceed with the issues, let&#x2019;s go back to basics and define a few terms.

    SEM - form of internet marketing that makes use of search engines

    SEO - process of improving traffic volume and quality from search engines via natural search results

    PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
  • Before I proceed with the issues, let&#x2019;s go back to basics and define a few terms.

    SEM - form of internet marketing that makes use of search engines

    SEO - process of improving traffic volume and quality from search engines via natural search results

    PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
















  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed
  • Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

    1) Search engine robots / crawlers are deployed


















  • But such process isn&#x2019;t followed all the time. When robots can&#x2019;t follow links, crawling doesn&#x2019;t take place.

    One obstacle is that there is a certain link format search engines follow.

    Example is this page from www.ikit.com, which is displayed in Flash.

  • But such process isn&#x2019;t followed all the time. When robots can&#x2019;t follow links, crawling doesn&#x2019;t take place.

    One obstacle is that there is a certain link format search engines follow.

    Example is this page from www.ikit.com, which is displayed in Flash.

  • But such process isn&#x2019;t followed all the time. When robots can&#x2019;t follow links, crawling doesn&#x2019;t take place.

    One obstacle is that there is a certain link format search engines follow.

    Example is this page from www.ikit.com, which is displayed in Flash.


  • It&#x2019;s also possible that even if we have the proper linking syntax, search engines can&#x2019;t follow because we specified in robots.txt not to crawl certain pages.

    Checking our robots.txt is important.
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
  • One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
  • Transcript of "Developers and Designers: Make Your Website Visible In Search Engines"

    1. 1. Developers and Designers: Making Your Website Visible in Search Engines Elmer W. Cagape 31 March 2009 Hong Kong www.beansbox.com www.seo-hongkong.com
    2. 2. Contents ✓ Search Engine Overview ✓ Technical Issues ✓ Content Issues ✓ Useful Tools
    3. 3. What’s wrong in this search result? broadway hong kong
    4. 4. What’s wrong in this search result? broadway hong kong
    5. 5. Search Engine Marketing SEO / Organic Search PPC / Paid Search
    6. 6. Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results
    7. 7. Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results Paid search results
    8. 8. How Search Engines Find Pages & Display Results
    9. 9. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers
    10. 10. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps
    11. 11. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links
    12. 12. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place
    13. 13. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place Search results are extracted from index data
    14. 14. Reasons Why Search Engines Can’t Reach Our Pages
    15. 15. Crawlability <a href=””>Click this link!</a>
    16. 16. Crawlability
    17. 17. If search engines cannot crawl our web pages, such pages will NEVER show up in search results
    18. 18. Robots.txt
    19. 19. Robots.txt
    20. 20. Navigation Menu Structure www.hkpc.org
    21. 21. Navigation Menu Structure
    22. 22. Navigation Menu Structure www.principlesproperty.com
    23. 23. Navigation Menu Structure www.principlesproperty.com
    24. 24. Session IDs hophingumbrella.com.hk
    25. 25. Session IDs Session IDs may block entry of search engine crawlers hophingumbrella.com.hk
    26. 26. 404 Error Page
    27. 27. 404 Error Page Grand Hyatt Hotel Hong Kong
    28. 28. 404 Error Page Grand Hyatt Hotel Hong Kong Shangri-La Hotel
    29. 29. URL Canonicalization
    30. 30. URL Canonicalization www.gov.hk
    31. 31. URL Canonicalization www.gov.hk www.gov.hk/index.htm
    32. 32. URL Canonicalization www.citygateoutlets.com.hk/index.html
    33. 33. URL Canonicalization www.citygateoutlets.com.hk/index.html citygateoutlets.com.hk
    34. 34. Redirection
    35. 35. Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection
    36. 36. Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection //PHP REDIRECTION <? Header( quot;HTTP/1.1 301 Moved Permanentlyquot; ); Header( quot;Location: http://www.new-url.comquot; ); ?>
    37. 37. Ways to Enhance Search Engine Visibility
    38. 38. URL Naming Convention www.caffehabitu.com/MainBar/UntitledFrameset-255.htm
    39. 39. URL Naming Convention www.chinabites.com/hongkong/restaurants/cafe-habitu/95/
    40. 40. Custom Page Title
    41. 41. Custom Page Title Identical page titles!
    42. 42. Custom Page Title
    43. 43. Custom Page Title
    44. 44. Sitemap Pages
    45. 45. Sitemap Pages
    46. 46. Sitemap Pages Put priority on major sections
    47. 47. XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url>
    48. 48. XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools
    49. 49. XML Sitemaps <urlset xsi:schemaLocation=quot;http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsdquot;> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools XML update is proportional to website update
    50. 50. Optimising Keywords Use descriptive hyperlinks
    51. 51. Optimising Keywords Not so descriptive Use descriptive hyperlinks
    52. 52. Optimising Keywords Not so descriptive Describes page it links to Use descriptive hyperlinks
    53. 53. Optimising Keywords Use Alt Text for Images
    54. 54. Optimising Keywords Use Alt Text for Images Helps search engines read text within images
    55. 55. Optimising Keywords Emphasis on Keywords
    56. 56. Optimising Keywords Page Titles Emphasis on Keywords
    57. 57. Optimising Keywords Page Titles Keyword-rich URLs Emphasis on Keywords
    58. 58. Optimising Keywords Page Titles Keyword-rich URLs Emphasis using <h1> </h1> header tags Emphasis on Keywords
    59. 59. Useful Tools
    60. 60. Tools
    61. 61. Tools 1. Xenu Linksleuth - checks broken links http://home.snafu.de/tilman/xenulink.html 2. Google Webmaster Tools - checks website for index status, links, sitemaps, etc. http://www.google.com/webmasters/ 3. XML Sitemaps - generates XML sitemaps http://www.xml-sitemaps.com/
    62. 62. Tools
    63. 63. Tools 1. Google Analytics - monitors your website traffic sources, most viewed pages, etc http://www.google.com/analytics 2. Yahoo! Site Explorer - checks indexed pages, number of inbound links, etc http://siteexplorer.search.yahoo.com 3. Live Search Webmaster Center - checks indexed pages, outbound links, etc http://webmaster.live.com
    64. 64. SEO Guide for Developers and Designers
    65. 65. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages
    66. 66. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages
    67. 67. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages
    68. 68. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt
    69. 69. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs
    70. 70. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters
    71. 71. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page
    72. 72. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work
    73. 73. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format
    74. 74. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles
    75. 75. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content
    76. 76. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website
    77. 77. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website ✓Don’t deceive your visitors / search engines
    78. 78. Thank You www.beansbox.com www.seo-hongkong.com
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