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Developers and Designers: Make Your Website Visible In Search Engines

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Thank youImportance of web developers and designers in achieving business success Success is not only based on functional sites or attractive animations, it’s also about successful interaction with audience. But that happens only after your audience finds your site.


Topics include technical issues on website, content issues, tools to check website status and help expedite search visibility.

Questions and Answers anytime

I present using examples so I would like to say sorry if you built one of the sites I used as case study

What would you do if you built the website of Broadway HK and its owner searched the keyword and result showed a competitor occupying the top position? Worse, what if you can’t find Broadway’s homepage on first page results.

These are the type of incidents we want to avoid. Doing best practice web design and development can help avoid such embarrassment.

Before I proceed with the issues, let’s go back to basics and define a few terms.

SEM - form of internet marketing that makes use of search engines

SEO - process of improving traffic volume and quality from search engines via natural search results

PPC - form of sem where advertisers pay when their ads that appear on search results are clicked

Before I proceed with the issues, let’s go back to basics and define a few terms.

SEM - form of internet marketing that makes use of search engines

SEO - process of improving traffic volume and quality from search engines via natural search results

PPC - form of sem where advertisers pay when their ads that appear on search results are clicked

Before I proceed with the issues, let’s go back to basics and define a few terms.

SEM - form of internet marketing that makes use of search engines

SEO - process of improving traffic volume and quality from search engines via natural search results

PPC - form of sem where advertisers pay when their ads that appear on search results are clicked

Before I proceed with the issues, let’s go back to basics and define a few terms.

SEM - form of internet marketing that makes use of search engines

SEO - process of improving traffic volume and quality from search engines via natural search results

PPC - form of sem where advertisers pay when their ads that appear on search results are clicked

















Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed

Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.

1) Search engine robots / crawlers are deployed



















But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.

One obstacle is that there is a certain link format search engines follow.

Example is this page from www.ikit.com, which is displayed in Flash.

But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.

One obstacle is that there is a certain link format search engines follow.

Example is this page from www.ikit.com, which is displayed in Flash.

But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.

One obstacle is that there is a certain link format search engines follow.

Example is this page from www.ikit.com, which is displayed in Flash.


It’s also possible that even if we have the proper linking syntax, search engines can’t follow because we specified in robots.txt not to crawl certain pages.

Checking our robots.txt is important.

One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.

One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.

One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.

One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.

One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.

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Developers and Designers: Make Your Website Visible In Search Engines - Presentation Transcript

  1. Developers and Designers: Making Your Website Visible in Search Engines Elmer W. Cagape 31 March 2009 Hong Kong www.beansbox.com www.seo-hongkong.com
  2. Contents ✓ Search Engine Overview ✓ Technical Issues ✓ Content Issues ✓ Useful Tools
  3. What’s wrong in this search result? broadway hong kong
  4. What’s wrong in this search result? broadway hong kong
  5. Search Engine Marketing SEO / Organic Search PPC / Paid Search
  6. Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results
  7. Search Engine Marketing SEO / Organic Search PPC / Paid Search Organic search results Paid search results
  8. How Search Engines Find Pages & Display Results
  9. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers
  10. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps
  11. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links
  12. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place
  13. How Search Engines Find Pages & Display Results Search engines deploy robots / crawlers Blogs, Robots follow links XML Websites, from web pages & Sitemaps Forums XML sitemaps Robots jump across pages for content and follow links Robots check for keywords, duplicates, etc before indexing takes place Search results are extracted from index data
  14. Reasons Why Search Engines Can’t Reach Our Pages
  15. Crawlability <a href=””>Click this link!</a>
  16. Crawlability
  17. If search engines cannot crawl our web pages, such pages will NEVER show up in search results
  18. Robots.txt
  19. Robots.txt
  20. Navigation Menu Structure www.hkpc.org
  21. Navigation Menu Structure
  22. Navigation Menu Structure www.principlesproperty.com
  23. Navigation Menu Structure www.principlesproperty.com
  24. Session IDs hophingumbrella.com.hk
  25. Session IDs Session IDs may block entry of search engine crawlers hophingumbrella.com.hk
  26. 404 Error Page
  27. 404 Error Page Grand Hyatt Hotel Hong Kong
  28. 404 Error Page Grand Hyatt Hotel Hong Kong Shangri-La Hotel
  29. URL Canonicalization
  30. URL Canonicalization www.gov.hk
  31. URL Canonicalization www.gov.hk www.gov.hk/index.htm
  32. URL Canonicalization www.citygateoutlets.com.hk/index.html
  33. URL Canonicalization www.citygateoutlets.com.hk/index.html citygateoutlets.com.hk
  34. Redirection
  35. Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection
  36. Redirection JavaScript Redirection Meta Redirection 302 Temporary Redirection   301 Permanent Redirection //PHP REDIRECTION <? Header( \"HTTP/1.1 301 Moved Permanently\" ); Header( \"Location: http://www.new-url.com\" ); ?>
  37. Ways to Enhance Search Engine Visibility
  38. URL Naming Convention www.caffehabitu.com/MainBar/UntitledFrameset-255.htm
  39. URL Naming Convention www.chinabites.com/hongkong/restaurants/cafe-habitu/95/
  40. Custom Page Title
  41. Custom Page Title Identical page titles!
  42. Custom Page Title
  43. Custom Page Title
  44. Sitemap Pages
  45. Sitemap Pages
  46. Sitemap Pages Put priority on major sections
  47. XML Sitemaps <urlset xsi:schemaLocation=\"http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsd\"> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url>
  48. XML Sitemaps <urlset xsi:schemaLocation=\"http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsd\"> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools
  49. XML Sitemaps <urlset xsi:schemaLocation=\"http://www.sitemaps.org/ schemas/sitemap/0.9 http://www.sitemaps.org/schemas/ sitemap/0.9/sitemap.xsd\"> <url> <loc>http://www.lifestyleasia.com</loc> <changefreq>hourly</changefreq> <lastmod>2009-03-31</lastmod> <priority>1.0</priority> </url> Used in conjunction with Google Webmasters Tools XML update is proportional to website update
  50. Optimising Keywords Use descriptive hyperlinks
  51. Optimising Keywords Not so descriptive Use descriptive hyperlinks
  52. Optimising Keywords Not so descriptive Describes page it links to Use descriptive hyperlinks
  53. Optimising Keywords Use Alt Text for Images
  54. Optimising Keywords Use Alt Text for Images Helps search engines read text within images
  55. Optimising Keywords Emphasis on Keywords
  56. Optimising Keywords Page Titles Emphasis on Keywords
  57. Optimising Keywords Page Titles Keyword-rich URLs Emphasis on Keywords
  58. Optimising Keywords Page Titles Keyword-rich URLs Emphasis using <h1> </h1> header tags Emphasis on Keywords
  59. Useful Tools
  60. Tools
  61. Tools 1. Xenu Linksleuth - checks broken links http://home.snafu.de/tilman/xenulink.html 2. Google Webmaster Tools - checks website for index status, links, sitemaps, etc. http://www.google.com/webmasters/ 3. XML Sitemaps - generates XML sitemaps http://www.xml-sitemaps.com/
  62. Tools
  63. Tools 1. Google Analytics - monitors your website traffic sources, most viewed pages, etc http://www.google.com/analytics 2. Yahoo! Site Explorer - checks indexed pages, number of inbound links, etc http://siteexplorer.search.yahoo.com 3. Live Search Webmaster Center - checks indexed pages, outbound links, etc http://webmaster.live.com
  64. SEO Guide for Developers and Designers
  65. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages
  66. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages
  67. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages
  68. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt
  69. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs
  70. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters
  71. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page
  72. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work
  73. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format
  74. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles
  75. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content
  76. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website
  77. SEO Guide for Developers and Designers ✓Use Flash only as part of web pages ✓Create useful 404 page not found pages ✓Do 301 redirection from old to new pages ✓Check robots.txt ✓Use keyword-rich URLs; avoid using session IDs ✓Submit XML sitemap to Google Webmasters ✓Use only one URL for each page ✓Ensure www and non-www versions work ✓Use <a href=””> linking format ✓Customise page titles ✓Emphasize target keywords on content ✓Use tools to monitor website ✓Don’t deceive your visitors / search engines
  78. Thank You www.beansbox.com www.seo-hongkong.com

+ BeansBox StudioBeansBox Studio, 8 months ago

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