What Is Twitter: A guide for NFPs

  • 4,127 views
Uploaded on

A quick guide to what is Twitter aimed at NFPs who are just starting out with in medium, with a bit of a guide to best practise.

A quick guide to what is Twitter aimed at NFPs who are just starting out with in medium, with a bit of a guide to best practise.

More in: Self Improvement
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,127
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
198
Comments
0
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Twitter: What is it?
    And what can we really do with it?
  • 2. The Basics
    The basics of the Twitter Platform
  • 3. Twitter:
    At it’s most basic, Twitter is a website that allows you to write 140 characters about any topic, and send it out into the Internet.
  • 4. Twitter:
    A user creates an account on Twitter from which they send their tweets.
    People can subscribe to see the Tweets of other people, which is called ‘following’.
    Anyone can follow anyone else’s tweets. There is no need to accept or approve of another person viewing your tweets*.
    *Private accounts are available – but you’ll see why they have only limited use for general Twitter use.
  • 5. Twitter Account
    An example of an active Twitter account.
    • Real-Time Twitter Feed
    • 6. Those Following My Tweets
    • 7. The People I Follow The Tweets of
    • 8. Direct Message capability of Twitter
  • A Tweet
    Tweets can be as basic as a user wants.
    Above is an example of someone using Twitter like a blog, writing about what’s happening in their life (after, we can surmise, a big night out.) ;)
  • 9. @reply
    Tweets can be directed at a certain person by adding an @ in front of their username.
    These are public.
    Here, @Johan_Vonshag tweets @leoh1llary asking if he lost his car in the torrential downpour from the previous night.
  • 10. @reply
    And @leoh1llary reponds:
  • 11. Retweet: RT
    A retweet means that you’re sending someone else’s tweet out in your own network,
    like a forward in email:
    This original tweet by @warlach was retweeted by @genrobey and @tali3sin.
    @warlach’s tweet will end up in @genrobey and @tali3sin’s twitter streams, magnifying the amount of people who would see this tweet.
  • 12. Retweets
    It’s polite to show where you got your tweet from – and sometimes as far back as you can; as tweets can be retweeted and retweeted and…
    Retweets can also be written “via”.
  • 13. @Replies and Retweets
    When you @reply someone, they are notified as someone ‘replying’ to them.
    If you talk about multiple people in a tweet, they are all notified.
    This is also the case in Retweets, where everyone you mention in a retweet is also notified.
  • 14. Summary
    A tweet is 140 characters sent out into the internet.
    Users can subscribe to, or follow, each other’s tweets.
    Users can direct a tweet at an individual by @replying.
    Users can forward the tweet to their own network of followers, by using a retweet.
  • 15. The Deets
    How users have extended the Twitter Platform
  • 16. URLs
    Twitter is the perfect medium for sharing information quickly. In emergencies, breaking news and sharing information, short, succinct messages are perfect.
    But what about those long URLs?
  • 17. URLs
    URLs shorteners are used in conjunction with Twitter, to shorten long URLs to 25 characters.
    TinyURL.com and Bit.ly are popular services to shorten URLs for Twitter.
  • 18. URLs
    You can shorten any website URL into a Tiny URL to be used for tweeting.
  • 19. URLs
    Good URL shorteners will not only track where the tweet was retweeted, but how many clicks the link has had.
  • 20. Hashtags
    Users can also tag tweets to link it to general conversation happening around the same topic.
    This is useful when people search all Tweets related to the topic, they can get a holistic view of the issue.
    Hashtags are commonly used at conferences so that all the tweets about the conference are together.
    A Hashtag can be a word or code, defined by users.
    Eg. #earthhour
    Eg. #iranelection
  • 21. Hashtags
    These are unrelated tweets, but about the same topic, Earth Hour.
  • 22. Hashtags
    The recent Barcamp Conference in Canberra used the #bcc2010 tag to link tweets.
    (BarCamp Canberra 2010)
  • 23. Hashtags
    #followfriday is a hashtag developed by the Twitter community where users recommend other people to follow about certain topics, every Friday.
  • 24. Summary
    URL Shorteners condense URLs to 25 characters.
    URL Shorteners can also track retweets and clicks.
    Hashtags track conversations with a common theme, as defined by users.
  • 25. The Strategy
    Using Twitter For NFPs and Business
  • 26. Strategy For Twitter
    Twitter is used by business for:
    sharing information about community/industry
    sharing info about your business/NFP.
    creating community in Twitter (RTing people following you and responding to users daily)
    hashtags for events or competitions.
    It’s about giving your NFP a face, name and voice; it’s a customer support line, it’s the friendly receptionist, it’s the advice the savvy CEO gives: all in one.
    The best Twitter accounts will be all these things at once.
  • 27. Example of an Awesome Twitter account
  • 28. Example of an Awesome Twitter account
  • 29. Strategy For Twitter
    Quality not quantity: retweets can be more effective than followers, because twitter is about reputation, community and culture not numbers.
    Your account could have 1000 followers, but no retweets. Your content would only reach 1000 people.
    Your account could have 300 followers, but a tweet is retweeted three times, by people with 400 followers. That tweet would reach 1,500 people.
    Having quality tweets and a more engaged audience is worth more than numbers.
    (…even though it pays off in the end in terms of numbers.)
  • 30. Strategy For Twitter
    Noticing trends: pay attention to topics people RT and click on: provide more of that content or what it means if they click on that content.
    Hashtags for your industry. eg. #socent for social entrepreneurs.
    How to find people to follow for your industry: use Twitter search to see people discussing topics about your industry and follow those individuals. Also pay attention to #followfriday mentions.
    Following users creates loyalty, and they often follow back. But the only true way to build followers to to tweet awesome, relevant and non-spammy content.
    Ultimately, your aim is to become a source of knowledge people refer to on Twitter; that is how you will gain followers and retweets.
  • 31. Other ways to use Twitter
    A desktop client, downloaded on your computer, means you can monitor many things at once.
  • 32. Other ways to use Twitter
    Some web-based clients mean you can assign Tweets to different members of your team to respond to, or schedule tweets.
  • 33. On The Go
    Services like Twitpic and Qik mean you can take pictures or video and post them directly to Twitter.
    Foursquare is a geo-locative game where you can check in and tag where you are at any point in time.
  • 34. Summary
    Think of how to provide your twitter followers the maximum amount of value for following you.
    Provide regular, relevant, quality information for them.
    Keep your twitter followers up to date with information about the industry and your business, but also respond to individual users and their needs.
    Desktop Clients like TweetDeck mean you can follow multiple searches, topics or people.
    Web-based clients like CoTweet mean you can assign tweets to different departments in your organisation or schedule tweets for the future.
    Twitter can incorporate live video streaming, images, RSS feeds and link to Facebook. You can update pretty much anything on the internet and sync it to be announced on Twitter.
  • 35. Backing Up My Wild Claims
  • 36. Social Networking is Big
    People spend more time on social networking sites in Australia, than in any other country in the world.
    From: http://bit.ly/aVZg9D
  • 37. Twitter is Personal
    Keep it real. People tweet about themselves, have conversations with community and link to stuff that’s interesting to them.
    A brand working on Twitter should work the same way. When in Rome, and all that jazz…
    Source: http://bit.ly/bw7etg
  • 38. Case Studies
    • This was retweeted once or twice.
    • 39. Had 88 clickthroughs within an hour of two of retweeting.
    • 40. Not only increases people’s knowledge of Project Australia, but their chances of heading to the exhibition.
    • 41. That’s 88 people who would not have known about the exhibition wanting to know more.
  • Case Studies
    x 24
    • @Warlach has 30000 followers.
    • 42. This was retweeted several times (est. 24) by people with large digital footprints.
    • 43. It’s likely that @WarlachDM’ed people with a large number of followers or influence to retweet.
    • 44. Had at least 1000 clickthroughs within first hour.
    • 45. Had a Reach of 111,000 in two hours.
    • 46. @Telstra responded within the hour to this.
  • Case Studies
    Eunmac has over 6,000 followers.
    The potential traffic for not only @warlach’s blog, but good promotion for @telstra is massive.
    This was just a single person’s retweet.
  • 47. Resources:
    Twitter For Business: http://business.twitter.com/twitter101/
  • 48. Questions?
    Questions You Don’t Want to Ask In Public?
    Rachel Beaney
    @beaney
    rach.beaney@gmail.com
  • 49. Woot. Le Fin.