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What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
What Is Twitter: A guide for NFPs
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What Is Twitter: A guide for NFPs

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A quick guide to what is Twitter aimed at NFPs who are just starting out with in medium, with a bit of a guide to best practise.

A quick guide to what is Twitter aimed at NFPs who are just starting out with in medium, with a bit of a guide to best practise.

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  • 1. Twitter: What is it?<br />And what can we really do with it?<br />
  • 2. The Basics<br />The basics of the Twitter Platform<br />
  • 3. Twitter:<br />At it’s most basic, Twitter is a website that allows you to write 140 characters about any topic, and send it out into the Internet.<br />
  • 4. Twitter:<br />A user creates an account on Twitter from which they send their tweets.<br />People can subscribe to see the Tweets of other people, which is called ‘following’.<br />Anyone can follow anyone else’s tweets. There is no need to accept or approve of another person viewing your tweets*.<br />*Private accounts are available – but you’ll see why they have only limited use for general Twitter use.<br />
  • 5. Twitter Account<br />An example of an active Twitter account.<br /><ul><li>Real-Time Twitter Feed
  • 6. Those Following My Tweets
  • 7. The People I Follow The Tweets of
  • 8. Direct Message capability of Twitter</li></li></ul><li>A Tweet<br />Tweets can be as basic as a user wants. <br />Above is an example of someone using Twitter like a blog, writing about what’s happening in their life (after, we can surmise, a big night out.) ;)<br />
  • 9. @reply<br />Tweets can be directed at a certain person by adding an @ in front of their username.<br />These are public.<br />Here, @Johan_Vonshag tweets @leoh1llary asking if he lost his car in the torrential downpour from the previous night.<br />
  • 10. @reply<br />And @leoh1llary reponds:<br />
  • 11. Retweet: RT<br />A retweet means that you’re sending someone else’s tweet out in your own network, <br />like a forward in email:<br />This original tweet by @warlach was retweeted by @genrobey and @tali3sin.<br />@warlach’s tweet will end up in @genrobey and @tali3sin’s twitter streams, magnifying the amount of people who would see this tweet.<br />
  • 12. Retweets<br />It’s polite to show where you got your tweet from – and sometimes as far back as you can; as tweets can be retweeted and retweeted and…<br />Retweets can also be written “via”. <br />
  • 13. @Replies and Retweets<br />When you @reply someone, they are notified as someone ‘replying’ to them.<br />If you talk about multiple people in a tweet, they are all notified.<br />This is also the case in Retweets, where everyone you mention in a retweet is also notified.<br />
  • 14. Summary<br />A tweet is 140 characters sent out into the internet.<br />Users can subscribe to, or follow, each other’s tweets.<br />Users can direct a tweet at an individual by @replying.<br />Users can forward the tweet to their own network of followers, by using a retweet.<br />
  • 15. The Deets<br />How users have extended the Twitter Platform<br />
  • 16. URLs<br />Twitter is the perfect medium for sharing information quickly. In emergencies, breaking news and sharing information, short, succinct messages are perfect.<br />But what about those long URLs?<br />
  • 17. URLs<br />URLs shorteners are used in conjunction with Twitter, to shorten long URLs to 25 characters.<br />TinyURL.com and Bit.ly are popular services to shorten URLs for Twitter.<br />
  • 18. URLs<br />You can shorten any website URL into a Tiny URL to be used for tweeting.<br />
  • 19. URLs<br />Good URL shorteners will not only track where the tweet was retweeted, but how many clicks the link has had.<br />
  • 20. Hashtags<br />Users can also tag tweets to link it to general conversation happening around the same topic.<br />This is useful when people search all Tweets related to the topic, they can get a holistic view of the issue.<br />Hashtags are commonly used at conferences so that all the tweets about the conference are together.<br />A Hashtag can be a word or code, defined by users.<br />Eg. #earthhour<br />Eg. #iranelection<br />
  • 21. Hashtags<br />These are unrelated tweets, but about the same topic, Earth Hour.<br />
  • 22. Hashtags<br />The recent Barcamp Conference in Canberra used the #bcc2010 tag to link tweets.<br />(BarCamp Canberra 2010)<br />
  • 23. Hashtags<br />#followfriday is a hashtag developed by the Twitter community where users recommend other people to follow about certain topics, every Friday.<br />
  • 24. Summary<br />URL Shorteners condense URLs to 25 characters.<br />URL Shorteners can also track retweets and clicks.<br />Hashtags track conversations with a common theme, as defined by users.<br />
  • 25. The Strategy<br />Using Twitter For NFPs and Business<br />
  • 26. Strategy For Twitter<br />Twitter is used by business for: <br />sharing information about community/industry<br />sharing info about your business/NFP.<br />creating community in Twitter (RTing people following you and responding to users daily) <br />hashtags for events or competitions.<br />It’s about giving your NFP a face, name and voice; it’s a customer support line, it’s the friendly receptionist, it’s the advice the savvy CEO gives: all in one.<br />The best Twitter accounts will be all these things at once.<br />
  • 27. Example of an Awesome Twitter account<br />
  • 28. Example of an Awesome Twitter account<br />
  • 29. Strategy For Twitter<br />Quality not quantity: retweets can be more effective than followers, because twitter is about reputation, community and culture not numbers.<br />Your account could have 1000 followers, but no retweets. Your content would only reach 1000 people.<br />Your account could have 300 followers, but a tweet is retweeted three times, by people with 400 followers. That tweet would reach 1,500 people.<br />Having quality tweets and a more engaged audience is worth more than numbers.<br />(…even though it pays off in the end in terms of numbers.)<br />
  • 30. Strategy For Twitter<br />Noticing trends: pay attention to topics people RT and click on: provide more of that content or what it means if they click on that content.<br />Hashtags for your industry. eg. #socent for social entrepreneurs.<br />How to find people to follow for your industry: use Twitter search to see people discussing topics about your industry and follow those individuals. Also pay attention to #followfriday mentions.<br />Following users creates loyalty, and they often follow back. But the only true way to build followers to to tweet awesome, relevant and non-spammy content.<br />Ultimately, your aim is to become a source of knowledge people refer to on Twitter; that is how you will gain followers and retweets.<br />
  • 31. Other ways to use Twitter<br />A desktop client, downloaded on your computer, means you can monitor many things at once.<br />
  • 32. Other ways to use Twitter<br />Some web-based clients mean you can assign Tweets to different members of your team to respond to, or schedule tweets.<br />
  • 33. On The Go<br />Services like Twitpic and Qik mean you can take pictures or video and post them directly to Twitter.<br />Foursquare is a geo-locative game where you can check in and tag where you are at any point in time.<br />
  • 34. Summary<br />Think of how to provide your twitter followers the maximum amount of value for following you. <br />Provide regular, relevant, quality information for them.<br />Keep your twitter followers up to date with information about the industry and your business, but also respond to individual users and their needs.<br />Desktop Clients like TweetDeck mean you can follow multiple searches, topics or people.<br />Web-based clients like CoTweet mean you can assign tweets to different departments in your organisation or schedule tweets for the future.<br />Twitter can incorporate live video streaming, images, RSS feeds and link to Facebook. You can update pretty much anything on the internet and sync it to be announced on Twitter.<br />
  • 35. Backing Up My Wild Claims<br />
  • 36. Social Networking is Big<br />People spend more time on social networking sites in Australia, than in any other country in the world. <br />From: http://bit.ly/aVZg9D<br />
  • 37. Twitter is Personal<br />Keep it real. People tweet about themselves, have conversations with community and link to stuff that’s interesting to them.<br />A brand working on Twitter should work the same way. When in Rome, and all that jazz…<br />Source: http://bit.ly/bw7etg<br />
  • 38. Case Studies<br /><ul><li>This was retweeted once or twice.
  • 39. Had 88 clickthroughs within an hour of two of retweeting.
  • 40. Not only increases people’s knowledge of Project Australia, but their chances of heading to the exhibition.
  • 41. That’s 88 people who would not have known about the exhibition wanting to know more.</li></li></ul><li>Case Studies<br />x 24<br /><ul><li>@Warlach has 30000 followers.
  • 42. This was retweeted several times (est. 24) by people with large digital footprints.
  • 43. It’s likely that @WarlachDM’ed people with a large number of followers or influence to retweet.
  • 44. Had at least 1000 clickthroughs within first hour.
  • 45. Had a Reach of 111,000 in two hours.
  • 46. @Telstra responded within the hour to this.</li></li></ul><li>Case Studies<br />Eunmac has over 6,000 followers.<br />The potential traffic for not only @warlach’s blog, but good promotion for @telstra is massive.<br />This was just a single person’s retweet.<br />
  • 47. Resources:<br />Twitter For Business: http://business.twitter.com/twitter101/<br />
  • 48. Questions?<br />Questions You Don’t Want to Ask In Public?<br />Rachel Beaney<br />@beaney<br />rach.beaney@gmail.com<br />
  • 49. Woot. Le Fin.<br />

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