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                    <span style="font-size:14px;">Search Engine Marketing</span><br/>
                    From: <a href="http://www.slideshare.net/beachrunner/">beachrunner</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_394852"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/beachrunner/search-engine-marketing-394852?type=powerpoint" title="Search Engine Marketing">Search Engine Marketing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=search-engine-marketing-1210267991514670-8&stripped_title=search-engine-marketing-394852" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=search-engine-marketing-1210267991514670-8&stripped_title=search-engine-marketing-394852" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/beachrunner/search-engine-marketing-394852?type=powerpoint" title="View Search Engine Marketing on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/search">search</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/engine">engine</a>)</div></div><br /><br />
                    Search Engine Marketing for small and medium size businesses.<br /><br />
                    <a href="http://www.slideshare.net/beachrunner/search-engine-marketing-394852">SlideShare Link</a>
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Search Engine Marketing

From beachrunner, 5 months ago

Search Engine Marketing for small and medium size businesses.

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Slide 1:Search Engine Marketing SEM

Slide 2: Search Engine Marketing (SEM) • Why Do It? – To get into the Consideration Set, if a new customer cannot find you online, they cannot buy from you. • SEM Is Everything You Do To: 1. Get into the consideration set. 2. Get users to click through to your web site. 3. Reduce landing page abandonment rate and increase hang time. 05/08/08 beachrunner@gmail.com 2

Slide 3: Search Engine Marketing (SEM) Search Engine Marketing (SEM) Directories Search Engine Optimization (SEO) Pay-Per-Click-Advertising (PPC) Yahoo! Google Google AdWords 05/08/08 beachrunner@gmail.com 3

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