<ul><li>Digital Pinoy </li></ul>Stats on the … Not nearly enough   data!!!
Internet Reach <ul><li>28% </li></ul>SOURCE: Yahoo! – Nielsen Net Index 2009 mostly single & under 30 majority belonging t...
Top Sites <ul><li>Facebook </li></ul><ul><li>Yahoo (Mail) </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul...
Facebook Growth from 2009 to Jan 2010 Has grown another 15% in 2010 SOURCE: iHub Media /  insidefacebook.com 10.6 million ...
Top Activities by Age SOURCE: Nielsen Media Index 2008  (excluding ”General Browsing”) 10-14 Online Games Academic Researc...
Top Activities by Age SOURCE: Nielsen Media Index 2008  (excluding”General Browsing”) 10-14 Online Games Academic Research...
Social Media Adoption SOURCE: UM WAVE Social Media Tracker 3 (Q1 2008) 86.4% Upload photos   (#1 in the world) 83.1% Belon...
Usage Mindsets
Usage Mindsets
We are face-to-face with the increasingly connected, increasingly empowered Pinoy.
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Philippines - Digital Statistics

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snapshot of stats on digital use Philippines

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  • How is the net or social media faring in the Philippines? What do we know about the digital consumer? This is a quick overview of the existing data on local digital habits. And the truth is that, unfortunately,… there is not nearly enough data yet.
  • Nationwide Internet Reach is at 28%, This was hared by Yahoo-Nielsen in a study released early last year. Where they shared that there was a 35% growth within 2008 alone. They also shared that this 28% is made up mostly of users who are single and under 30, And, reflective of the nationwide SEC breakdown, mostly from D.
  • Where are people going online? From Alexa, a site that tracks the top sites around the world, The top sites are …… These are sites for email, search, video viewing, content publishing and reference. BUT 4 out of the top 10 sites are social networking sites.
  • Let’s take a closer look at Facebook. It exploded in the Philippines in 2009, And has gornw another 15% in 2010. There are now an estimated 10.6 million Filipinos on Facebook!
  • When it comes to activities - During IMMAP last year ABS-CBN shared highlights from the Nielsen Media Index, with data segmented by age. As you can see, there are several common factors among these groups -
  • The common popular activities are chat, e-mail, online gaming and social networking, mentioned in almost every age bracket.
  • From UM’s own Wave study in 2008, we know that active internet Filipino users are very social. This is data we’re all familiar with – but we are the most social in many ways in the whole world! Most read blogs, majority writes their own blogs. And of 29 countries surveyed, the Philippines has the highest rate of membership on social networking sites, uploading photos and watching videos
  • How about mindsets? Forrester in the US released a study that profiled the types of activities social media users undertake. If you were able to take the quiz, you might know whether you are a …. An INACTIVE – you really don’t participate in social media A SPECTATOR – minimal participation (read the rest)
  • In the US, most people actually stop at being Joiners or Spectators. Given everything - 35% Reach growth in 2008 Filipinos as the #1 social networkers 15% Growth of Filipinos on Facebook
  • Given everything - 35% Reach growth in 2008 Filipinos as the #1 social networkers 15% Growth of Filipinos on Facebook
  • Philippines - Digital Statistics

    1. 1. <ul><li>Digital Pinoy </li></ul>Stats on the … Not nearly enough data!!!
    2. 2. Internet Reach <ul><li>28% </li></ul>SOURCE: Yahoo! – Nielsen Net Index 2009 mostly single & under 30 majority belonging to D SEC 35% Growth in 2008
    3. 3. Top Sites <ul><li>Facebook </li></ul><ul><li>Yahoo (Mail) </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Friendster </li></ul><ul><li>Blogger </li></ul><ul><li>Wikipedia </li></ul><ul><li>Multiply </li></ul><ul><li>Twitter </li></ul>SOURCE: Alexa social networking e-mail search video content publishing reference
    4. 4. Facebook Growth from 2009 to Jan 2010 Has grown another 15% in 2010 SOURCE: iHub Media / insidefacebook.com 10.6 million PH users
    5. 5. Top Activities by Age SOURCE: Nielsen Media Index 2008 (excluding ”General Browsing”) 10-14 Online Games Academic Research Chat E-mail Social Networking 15-19 Chat Academic Research Online Games E-mail Social Networking 20-24 Chat E-mail Music Downloads Online Games Academic Research (Social Networking) 25-29 E-mail Chat Music Downloads Video Downloads Social Networking 30-34 E-mail Chat Social Networking Music Downloads Online Games 35-39 E-mail Chat Business Info Health Info Employment Search 40 up E-mail Chat Health Info Business Info News
    6. 6. Top Activities by Age SOURCE: Nielsen Media Index 2008 (excluding”General Browsing”) 10-14 Online Games Academic Research Chat E-mail Social Networking 15-19 Chat Academic Research Online Games E-mail Social Networking 20-24 Chat E-mail Music Downloads Online Games Academic Research (Social Networking) 25-29 E-mail Chat Music Downloads Video Downloads Social Networking 30-34 E-mail Chat Social Networking Music Downloads Online Games 35-39 E-mail Chat Business Info Health Info Employment Search 40 up E-mail Chat Health Info Business Info News
    7. 7. Social Media Adoption SOURCE: UM WAVE Social Media Tracker 3 (Q1 2008) 86.4% Upload photos (#1 in the world) 83.1% Belong to Social Networking Sites (#1 in the world) 98.6% Watch videos (#1 in the world) 90.3% Read blogs 65.8% Write blogs
    8. 8. Usage Mindsets
    9. 9. Usage Mindsets
    10. 10. We are face-to-face with the increasingly connected, increasingly empowered Pinoy.

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