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Brands & Trust Online

by Digital Planning Director at MRM Manila on Mar 21, 2011

  • 1,245 views

Digital Pulse Piece on Unauthorized Banking Transactions and consumer reactions....

Digital Pulse Piece on Unauthorized Banking Transactions and consumer reactions.

This can shed light on how service issues impact on banking brands, and service brands in general.
· For banking brands – Could incidents like have an impact on why banking clients are hesitant to start online banking?
· For service brands – How should we be ready for discussions online when consumers talk about service issues within their networks?

Let's discuss! You can reach me at http://www.twitter.com/beaa

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Brands & Trust Online Brands & Trust Online Presentation Transcript