Brands & Trust Online
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Digital Pulse Piece on Unauthorized Banking Transactions and consumer reactions....
Digital Pulse Piece on Unauthorized Banking Transactions and consumer reactions.
This can shed light on how service issues impact on banking brands, and service brands in general.
· For banking brands – Could incidents like have an impact on why banking clients are hesitant to start online banking?
· For service brands – How should we be ready for discussions online when consumers talk about service issues within their networks?
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