The View From Here
 

The View From Here

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In planning for 2013 we have come up with what we call giantisms, small amount of words with large impact. We want to share the ones we will be focusing on this year with you, have a look! Please feel ...

In planning for 2013 we have come up with what we call giantisms, small amount of words with large impact. We want to share the ones we will be focusing on this year with you, have a look! Please feel free to share our ideas, use them in presentations, ask us questions and leave comments!

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The View From Here The View From Here Presentation Transcript

  • The view from here. Web Presence Priorities 2013
  • As giants, our height gives us a uniquevantage point. As part of our planning for2013, we stood around and looked as far as we could see.
  • We came up with what we callgiantisms, small amount of words thathave a large impact. These are some ofthe things we are going to focus on this year and we wanted to share them with you. View slide
  • CONTENTContent isn’t king. Quality content is. Focus on quality over quantity todemonstrate your authority online. View slide
  • OPTIMIZATIONOptimize for search, sure, but don’t stop there. Optimize for consumption, conversation, connection and conversion.
  • CONSUMPTION How we consume content is changing. Think tablets and smartphones. Thinksmaller articulation. Say more with less, say more with images.
  • PLAN TO GROWAn optimized content marketing plan isa proven way to achieve ________(insert goal here - raise awareness, increaseleads, increase conversions, sell more.) Ready?
  • CONNECTIONS In case you missed it: LinkedIn hasmorphed from “That resume site” into “The B2B LeadGen Network”.
  • LISTENING In B2B, It’s not just aboutleadgen. “Voice of the customer” has never been so readily available, embrace it.
  • DISCOVERY Can someone looking for your servicesand expertise find you or your company on LinkedIn?
  • STAKE YOUR CLAIMClaim your authorship. Demonstrate your authority and prove yourexpertise. Build your web presencewith an optimized content strategy.
  • TO BE GREATIntegrate: Tomorrow’s greatest brands are already driving loyalty through wholly integrated social organizations.
  • BROADEN YOUR REACHExplore more social networks (for yourorganization) because your customers might be spending time on Google+, Tumblr, Instagram, Pinterest and SlideShare.
  • USABILITY Can I find you and interact with yourcontent using any device? Consumersuse a variety of connected devices to access social media and the web.
  • ECONOMIZEDo more with less. Analyze what you’re measuring to gain further insight and drive your strategy.