4. • Changing markets

5. • Changing markets
• Access to interna1onal knowledge & solu1ons

6. • Changing markets
• Access to interna1onal knowledge & solu1ons
• Lack of knowledge (decision makers, consumers)

7. • Changing markets
• Access to interna1onal knowledge & solu1ons
• Lack of knowledge (decision makers, consumers)
• Providing incen1ves to industry, trade and science

8. • Changing markets
• Access to interna1onal knowledge & solu1ons
• Lack of knowledge (decision makers, consumers)
• Providing incen1ves to industry, trade and science

10. We are convinced that:

11. We are convinced that:
• markets for sustainable goods and services have to grow more
rapidly

12. We are convinced that:
• markets for sustainable goods and services have to grow more
rapidly
• by sharing opportuni1es and knowledge, new markets will be
formed

13. We are convinced that:
• markets for sustainable goods and services have to grow more
rapidly
• by sharing opportuni1es and knowledge, new markets will be
formed
• respect, openness and collabora1on will be the key
‘Inspira1onal Selling Points’

14. We are convinced that:
• markets for sustainable goods and services have to grow more
rapidly
• by sharing opportuni1es and knowledge, new markets will be
formed
• respect, openness and collabora1on will be the key
‘Inspira1onal Selling Points’
• storytelling, design, meaning, hart, transparency and
‘Innova1on inspired by Nature’ are the new paradigm

21. • Accelerate sustainable development
• Speed up 1me to market for sustainable innova1ons
• Close gap between innova1on and commercializa1on
• Make sustainability more profitable
• Create posi1ve awareness at young genera1ons and provide
solu1ons for everyday life and business
• Provide a crea1ve environment with minimal boundaries
• Create mutual gains for society, business and the earth

28. Storytelling

29. Storytelling
Examples

30. Storytelling
Examples
Network

31. Storytelling
Examples
Network
Projects

32. Storytelling
Examples
Network
Projects
R&D

33. Storytelling
Examples
Network
Projects
R&D
Educa1on

35. • Exhibi1on Lab to tell stories

36. • Exhibi1on Lab to tell stories
• Work spaces to collaborate

37. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge

38. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons

39. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons
• Project rooms to ini1ate and work on projects

40. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons
• Project rooms to ini1ate and work on projects
• Amphitheatre to educate, share and inform

41. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons
• Project rooms to ini1ate and work on projects
• Amphitheatre to educate, share and inform
• Changing exhibi1on to show developments

42. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons
• Project rooms to ini1ate and work on projects
• Amphitheatre to educate, share and inform
• Changing exhibi1on to show developments
• Television Studio broadcas1ng 24/7 ICSE.tv

43. • Exhibi1on Lab to tell stories
• Work spaces to collaborate
• Library to access interna1onal knowledge
• Datacenter to provide solu1ons
• Project rooms to ini1ate and work on projects
• Amphitheatre to educate, share and inform
• Changing exhibi1on to show developments
• Television Studio broadcas1ng 24/7 ICSE.tv

45. Van Gansewinkel, TU Eindhoven, VITO Mol (B), Globe Forum
Stockholm (S), Brainport, Dutch Polymer Ins1tute, Biomimicry
Ins1tute (VS), EPEA Hamburg (D), Ahrend Inrich1ngen, Shaw
Contract Group Dalton (VS), Herman Miller Chippenham (UK),
De Lage Landen, Province of Limburg, Design Academy, City of
Eindhoven, Material Connexion Koln (D), P&R Trading, HM
Ergonomics, COS, Interface, E.nu, OCS, Steelcase, Totems, Van
Berlo Design, Philips Electronics, Duurzaam Eindhoven, TNO,
Dow Chemical, University of Wageningen, Sustainable
Enterprise Founda1on, Evoke, Newsbyte, Tebodin, LegID,
Windsun, Global Energy Economy, Mytex, Helixer, Puro,
Conserva1on Company, etc. ..............….