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Social Media Isn'T

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Pecha Kucha by Paul Wilkinson for be2campbrum

Pecha Kucha by Paul Wilkinson for be2campbrum

Published in: Technology, Sports

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  •  Half UK's online population have a Facebook profile   2m+ UK LinkedIn users 2.6m UK Twitter users  27.4m people watched online videos during May 2008
  • Transcript

    • 1. Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009
    • 2. Social media isn't going to fix your website
    • 3. Social media isn't something you can dismiss without trying
      • @solobasssteve Commenting on Twitter without having used it for at least a month is like dismissing German as a ’shit language’ after trying it for a 24 hours.
    • 4. Social media isn't something you can control or ban
      •  
    • 5. Social media isn't just for the 'youngsters'
      •  
    • 6. Social media isn't about B2B or B2C any more
      •  
      It used to be… Now it’s… Top-down Command and control B2C B2B Bottom-up, side-to-side Permission-based B2C2B B2i2B one-to-many many-to-many (C2C)
    • 7. Social media won't stop people saying bad things about you
      •  
    • 8. Social media doesn't work if you're anti-social
      •  
    • 9. Social media isn't just another broadcast opportunity
    • 10. Social media is about watching and listening as well as talking
    • 11. Social media isn't about you, you, you
    • 12. Social media is about people having conversations online
      •  
    • 13. Social media is about opening new channels of communication
      •  
    • 14. Social media isn't going to transform your current employees …
    • 15. … but social media may attract potential future employees
      •  
    • 16. Social media isn't 9-to-5
    • 17. Social media isn't predictable
    • 18. Social media isn't the place to hide behind a ghost-writer
    • 19. Social media is about being yourself Email Work Non-work
    • 20. Social media is about making connections
      •  
      [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920