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Social Media Isn'T

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Pecha Kucha by Paul Wilkinson for be2campbrum

Pecha Kucha by Paul Wilkinson for be2campbrum

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  •  Half UK's online population have a Facebook profile   2m+ UK LinkedIn users 2.6m UK Twitter users  27.4m people watched online videos during May 2008

Transcript

  • 1. Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009
  • 2. Social media isn't going to fix your website
  • 3. Social media isn't something you can dismiss without trying
    • @solobasssteve Commenting on Twitter without having used it for at least a month is like dismissing German as a ’shit language’ after trying it for a 24 hours.
  • 4. Social media isn't something you can control or ban
    •  
  • 5. Social media isn't just for the 'youngsters'
    •  
  • 6. Social media isn't about B2B or B2C any more
    •  
    It used to be… Now it’s… Top-down Command and control B2C B2B Bottom-up, side-to-side Permission-based B2C2B B2i2B one-to-many many-to-many (C2C)
  • 7. Social media won't stop people saying bad things about you
    •  
  • 8. Social media doesn't work if you're anti-social
    •  
  • 9. Social media isn't just another broadcast opportunity
  • 10. Social media is about watching and listening as well as talking
  • 11. Social media isn't about you, you, you
  • 12. Social media is about people having conversations online
    •  
  • 13. Social media is about opening new channels of communication
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  • 14. Social media isn't going to transform your current employees …
  • 15. … but social media may attract potential future employees
    •  
  • 16. Social media isn't 9-to-5
  • 17. Social media isn't predictable
  • 18. Social media isn't the place to hide behind a ghost-writer
  • 19. Social media is about being yourself Email Work Non-work
  • 20. Social media is about making connections
    •  
    [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920