Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009
Social media isn't going to fix your website
Social media isn't something you can dismiss without trying <ul><li>@solobasssteve  Commenting on Twitter without having u...
Social media isn't something you can control or ban <ul><li>  </li></ul>
Social media isn't just for the 'youngsters' <ul><li>  </li></ul>
Social media isn't about B2B or B2C any more <ul><li>  </li></ul>It used to be… Now it’s… Top-down Command and control B2C...
Social media won't stop people saying bad things about you <ul><li>  </li></ul>
Social media doesn't work if you're anti-social <ul><li>  </li></ul>
Social media isn't just another broadcast opportunity
Social media is about watching and listening as well as talking
Social media isn't about you, you, you
Social media is about people having conversations online <ul><li>  </li></ul>
Social media is about opening new channels of communication <ul><li>  </li></ul>
Social media isn't going to transform your current employees …
…  but social media may attract potential future employees <ul><li>  </li></ul>
Social media isn't 9-to-5
Social media isn't predictable
Social media isn't the place to hide behind a ghost-writer
Social media is about being yourself Email Work Non-work
Social media is about making connections <ul><li>  </li></ul>[email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: ...
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Social Media Isn'T

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Pecha Kucha by Paul Wilkinson for be2campbrum

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  •  Half UK&apos;s online population have a Facebook profile   2m+ UK LinkedIn users 2.6m UK Twitter users  27.4m people watched online videos during May 2008
  • Social Media Isn'T

    1. 1. Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009
    2. 2. Social media isn't going to fix your website
    3. 3. Social media isn't something you can dismiss without trying <ul><li>@solobasssteve Commenting on Twitter without having used it for at least a month is like dismissing German as a ’shit language’ after trying it for a 24 hours. </li></ul>
    4. 4. Social media isn't something you can control or ban <ul><li>  </li></ul>
    5. 5. Social media isn't just for the 'youngsters' <ul><li>  </li></ul>
    6. 6. Social media isn't about B2B or B2C any more <ul><li>  </li></ul>It used to be… Now it’s… Top-down Command and control B2C B2B Bottom-up, side-to-side Permission-based B2C2B B2i2B one-to-many many-to-many (C2C)
    7. 7. Social media won't stop people saying bad things about you <ul><li>  </li></ul>
    8. 8. Social media doesn't work if you're anti-social <ul><li>  </li></ul>
    9. 9. Social media isn't just another broadcast opportunity
    10. 10. Social media is about watching and listening as well as talking
    11. 11. Social media isn't about you, you, you
    12. 12. Social media is about people having conversations online <ul><li>  </li></ul>
    13. 13. Social media is about opening new channels of communication <ul><li>  </li></ul>
    14. 14. Social media isn't going to transform your current employees …
    15. 15. … but social media may attract potential future employees <ul><li>  </li></ul>
    16. 16. Social media isn't 9-to-5
    17. 17. Social media isn't predictable
    18. 18. Social media isn't the place to hide behind a ghost-writer
    19. 19. Social media is about being yourself Email Work Non-work
    20. 20. Social media is about making connections <ul><li>  </li></ul>[email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920

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