MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

  • 2,265 views
Uploaded on

 

More in: Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,265
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
112
Comments
0
Likes
10

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryMaking Digital UX In The DigitalWork Ecosystem 04/29 /11 Boulder Digital WorksP1
  • 2. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryUrban PlanningP2
  • 3. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryArchitectureP3
  • 4. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryInterior DesignP4
  • 5. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryDigital PlanningP5
  • 6. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms+Creating RelationshipsP6
  • 7. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryBuilding PlatformsP7
  • 8. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileP8
  • 9. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook SMSAdvertising Twitter Web sitesSEO YouTube Apps Foursquare QR Codes AdvertisingP9
  • 10. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook Pages, Places, Groups SMSAdvertising Twitter Profiles, Lists Web sitesSEO YouTube Channels, Playlists Apps iOS (Tablet/iPhone), Android (Tablet/iPhone), Foursquare Offers, Places QR Codes Blackberry, Windows 7 AdvertisingP10
  • 11. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / Business NeedsDefining Structure Awareness Familiarity Consideration Purchase LoyaltyOnline AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMSQR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquareP11
  • 12. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate ResultsUser GoalsContent and FeaturesChannelsP12
  • 13. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate Results1. Find Motivation 1. Identify Product Needs 1. Compare Products 1. Decide Where to Buy 1. Feel Comfortable 1. Inspire OthersUser Goals 2. Collect Relevant 2. Learn about Products 2. Transact Simply 2. Find New Uses 2. Reward Yourself Products 3. Get Opinions & Quickly 3. Share Product 3. Express Style 4. Choose ProductStyle & Culture Style & Culture Listmaking Store Information Training Advice Style & CultureContent and FeaturesSports & Athletes Product Information Product Information Pricing Training Music Sports & AthletesTraining Drills Recommendations Pricing Recommendations Training Drills Training AdviceFitness Stories Promotions Recommendations Promotions Style & Culture Training MusicEvents Promotions Transactions Sports & Athletes Health & NutritionFacebook Facebook Web site Mobile Web Mobile App Mobile AppChannelsWeb site Web site iPad Web site Mobile Web FacebookTV / OOH iPad Foursquare TwitterP13
  • 14. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / ScenarioDefining FlowCONTEXT DesignA woman is running errands and shopping downtown. While she waits for the bus,she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, shechecks to see when the bus is arriving & checks her messages. She notices a QR Scans Watches “Likes”code on the billboard. She’s been looking for a new pair of running shoes, so she bar code video videoscans the code.GOALS1. Identify Product Needs Browses Adds product Views another2. Collect Relevant Products3. Express Style products from to wish list product video Sends product to friendP14
  • 15. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Digital Channel StrategyP15
  • 16. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Channel Program PlanningMobile SMSApplicationsMobile Sites QR Codes&LocationBased ServicesP16
  • 17. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryCreating RelationshipsP17
  • 18. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Brands & People Brands PeopleP18
  • 19. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Brands & People Brands PeopleP19
  • 20. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Actively Manage CommunitiesP20
  • 21. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Reward Existing BehaviorP21
  • 22. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Build Community Around A CauseP22
  • 23. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Inspire Local & Personal ConnectionsP23
  • 24. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryThank YouEmailkim.laama@akqa.comTwitter@KIMLAAMAP24