Making Digital Work / UX In The   All Rights Reserved.          UX In The Digital Ecosystem          DIgital Ecosystem    ...
Making Digital Work /         All Rights Reserved.         UX In The Digital Ecosystem   Confidential & ProprietaryUrban P...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryArchit...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryInteri...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryDigita...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryBuildi...
Making Digital Work / UX In The   All Rights Reserved.          UX In The Digital Ecosystem          DIgital Ecosystem    ...
Making Digital Work /         All Rights Reserved.                UX In The Digital Ecosystem   Confidential & Proprietary...
Making Digital Work /          All Rights Reserved.                UX In The Digital Ecosystem    Confidential & Proprieta...
Making Digital Work /             All Rights Reserved.                UX In The Digital Ecosystem       Confidential & Pro...
Making Digital Work /                   All Rights Reserved.                          UX In The Digital Ecosystem         ...
Making Digital Work /                   All Rights Reserved.                             UX In The Digital Ecosystem      ...
Making Digital Work /                       All Rights Reserved.                                   UX In The Digital Ecosy...
Making Digital Work /                        All Rights Reserved.                                            UX In The Dig...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryBuildi...
Making Digital Work /                    All Rights Reserved.                 UX In The Digital Ecosystem              Con...
Making Digital Work / UX In The   All Rights Reserved.          UX In The Digital Ecosystem          DIgital Ecosystem    ...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryCreati...
Making Digital Work /         All Rights Reserved.          UX In The Digital Ecosystem   Confidential & ProprietaryCreati...
Making Digital Work /         All Rights Reserved.         UX In The Digital Ecosystem   Confidential & ProprietaryCreatin...
Making Digital Work /         All Rights Reserved.         UX In The Digital Ecosystem   Confidential & ProprietaryCreatin...
Making Digital Work /         All Rights Reserved.         UX In The Digital Ecosystem   Confidential & ProprietaryCreatin...
Making Digital Work /         All Rights Reserved.         UX In The Digital Ecosystem   Confidential & ProprietaryCreatin...
Making Digital Work /         All Rights Reserved.             UX In The Digital Ecosystem   Confidential & ProprietaryTha...
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MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

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MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

  1. 1. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryMaking Digital UX In The DigitalWork Ecosystem 04/29 /11 Boulder Digital WorksP1
  2. 2. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryUrban PlanningP2
  3. 3. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryArchitectureP3
  4. 4. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryInterior DesignP4
  5. 5. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryDigital PlanningP5
  6. 6. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms+Creating RelationshipsP6
  7. 7. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryBuilding PlatformsP7
  8. 8. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileP8
  9. 9. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook SMSAdvertising Twitter Web sitesSEO YouTube Apps Foursquare QR Codes AdvertisingP9
  10. 10. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook Pages, Places, Groups SMSAdvertising Twitter Profiles, Lists Web sitesSEO YouTube Channels, Playlists Apps iOS (Tablet/iPhone), Android (Tablet/iPhone), Foursquare Offers, Places QR Codes Blackberry, Windows 7 AdvertisingP10
  11. 11. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / Business NeedsDefining Structure Awareness Familiarity Consideration Purchase LoyaltyOnline AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMSQR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquareP11
  12. 12. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate ResultsUser GoalsContent and FeaturesChannelsP12
  13. 13. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate Results1. Find Motivation 1. Identify Product Needs 1. Compare Products 1. Decide Where to Buy 1. Feel Comfortable 1. Inspire OthersUser Goals 2. Collect Relevant 2. Learn about Products 2. Transact Simply 2. Find New Uses 2. Reward Yourself Products 3. Get Opinions & Quickly 3. Share Product 3. Express Style 4. Choose ProductStyle & Culture Style & Culture Listmaking Store Information Training Advice Style & CultureContent and FeaturesSports & Athletes Product Information Product Information Pricing Training Music Sports & AthletesTraining Drills Recommendations Pricing Recommendations Training Drills Training AdviceFitness Stories Promotions Recommendations Promotions Style & Culture Training MusicEvents Promotions Transactions Sports & Athletes Health & NutritionFacebook Facebook Web site Mobile Web Mobile App Mobile AppChannelsWeb site Web site iPad Web site Mobile Web FacebookTV / OOH iPad Foursquare TwitterP13
  14. 14. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / ScenarioDefining FlowCONTEXT DesignA woman is running errands and shopping downtown. While she waits for the bus,she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, shechecks to see when the bus is arriving & checks her messages. She notices a QR Scans Watches “Likes”code on the billboard. She’s been looking for a new pair of running shoes, so she bar code video videoscans the code.GOALS1. Identify Product Needs Browses Adds product Views another2. Collect Relevant Products3. Express Style products from to wish list product video Sends product to friendP14
  15. 15. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Digital Channel StrategyP15
  16. 16. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Channel Program PlanningMobile SMSApplicationsMobile Sites QR Codes&LocationBased ServicesP16
  17. 17. Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryCreating RelationshipsP17
  18. 18. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Brands & People Brands PeopleP18
  19. 19. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Brands & People Brands PeopleP19
  20. 20. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Actively Manage CommunitiesP20
  21. 21. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Reward Existing BehaviorP21
  22. 22. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Build Community Around A CauseP22
  23. 23. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryCreating Relationships /Inspire Local & Personal ConnectionsP23
  24. 24. Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryThank YouEmailkim.laama@akqa.comTwitter@KIMLAAMAP24
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