MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

Making Digital Work / UX In The All Rights Reserved. UX In The Digital Ecosystem DIgital Ecosystem Confidential & ProprietaryMaking Digital UX In The DigitalWork Ecosystem 04/29 /11 Boulder Digital WorksP1

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook SMSAdvertising Twitter Web sitesSEO YouTube Apps Foursquare QR Codes AdvertisingP9

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Defining StructureDesktop / Web Social MobileWeb sites Facebook Pages, Places, Groups SMSAdvertising Twitter Profiles, Lists Web sitesSEO YouTube Channels, Playlists Apps iOS (Tablet/iPhone), Android (Tablet/iPhone), Foursquare Offers, Places QR Codes Blackberry, Windows 7 AdvertisingP10

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / Business NeedsDefining Structure Awareness Familiarity Consideration Purchase LoyaltyOnline AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMSQR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquareP11

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate ResultsUser GoalsContent and FeaturesChannelsP12

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / UserDefining Flow Requirements Get Inspired Explore Products Evaluate Products Purchase Products Use Product Celebrate Results1. Find Motivation 1. Identify Product Needs 1. Compare Products 1. Decide Where to Buy 1. Feel Comfortable 1. Inspire OthersUser Goals 2. Collect Relevant 2. Learn about Products 2. Transact Simply 2. Find New Uses 2. Reward Yourself Products 3. Get Opinions & Quickly 3. Share Product 3. Express Style 4. Choose ProductStyle & Culture Style & Culture Listmaking Store Information Training Advice Style & CultureContent and FeaturesSports & Athletes Product Information Product Information Pricing Training Music Sports & AthletesTraining Drills Recommendations Pricing Recommendations Training Drills Training AdviceFitness Stories Promotions Recommendations Promotions Style & Culture Training MusicEvents Promotions Transactions Sports & Athletes Health & NutritionFacebook Facebook Web site Mobile Web Mobile App Mobile AppChannelsWeb site Web site iPad Web site Mobile Web FacebookTV / OOH iPad Foursquare TwitterP13

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms / ScenarioDefining FlowCONTEXT DesignA woman is running errands and shopping downtown. While she waits for the bus,she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, shechecks to see when the bus is arriving & checks her messages. She notices a QR Scans Watches “Likes”code on the billboard. She’s been looking for a new pair of running shoes, so she bar code video videoscans the code.GOALS1. Identify Product Needs Browses Adds product Views another2. Collect Relevant Products3. Express Style products from to wish list product video Sends product to friendP14

Making Digital Work / All Rights Reserved. UX In The Digital Ecosystem Confidential & ProprietaryBuilding Platforms /Channel Program PlanningMobile SMSApplicationsMobile Sites QR Codes&LocationBased ServicesP16

MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

by Boulder Digital Works at CU

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 11

Statistics

MDW Boulder April ’11 | Kim Laama_UX in the Digital Ecosystem Presentation Transcript

http://paper.li	7
http://zootool.com	3
http://pinterest.com	1