"The computer in my cell phone today is amillion times cheaper and a thousand timesmore powerful than the computer that weused at MIT when I was an undergraduate," he says. "Thats a billion-foldincrease. And well do that again in the next25 years.”Ray Kurzweil Source: http://www.newsweek.com/id/197812/page/3
“The ‘triple play’ of faster, better, cheaper technologies – processing, storage, and bandwidth – all come together online.” Chris Anderson, Free: The Future of a Radical PriceSource: http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?ie=UTF8&s=books&qid=1260176820&sr=1-1
The creative technologist is a keymember of the digital creative leadershipteam.And helps lead projects from brieﬁng,through concepting, system architecture,development, and ﬁnal delivery.
1) The creative technologist leadsstrategic and creative thinking for brandutilities and platforms.
This isn’t throw away brochure-ware. These are major brand investments that need to be architected to live over the long term. Source: nikeplus.com, ﬁat.com/ecodrive,www.dominos.com/pages/tracker.jsp
2) The creative technologist introducesemerging technologies into the creativeconcepting process.
A couple of years ago our toolkit wassomewhat limited: - Flash - HTML - Video - Databases
Technologies in our now toolkit include: - Flash - Tablet devices - HTML - Augmented reality - Video - Voice recognition and audio detection - Databases - Physical computing - Mobile - Augmented reality - Facebook - RFID - Twitter - e-readers - Geo-location - interactive TV - Multi-touch interfaces - automotive - APIs/Mashups technologies
3) The creative technologist managescomplexity.
The digital ecosytem is becoming increasingly complex.
The growing toolkit is becoming increasingly complex. - Flash - Tablet devices - HTML - Augmented reality - Video - Voice recognition and audio detection - Databases - Physical computing - Mobile - Augmented reality - Facebook - RFID - Twitter - e-readers - Geo-location - interactive TV - Multi-touch interfaces - automotive - APIs/Mashups technologies
7) The creative technologist sparkscreative thinking through emergingtechnology research andexperimentation.
”Art, science, and play had merged into the magical activity of programming, with every hacker and omnipotent master of the flow of information within the machine.” Steven Levy, Hackers: Heroes of the Computer RevolutionSource: http://www.amazon.com/Hackers-Heroes-Computer-Revolution-Anniversary/dp/1449388396/ref=sr_1_1?ie=UTF8&qid=1291568052&sr=8-1
Technology will continue to bring aboutdisruptive change in our business.The creative technologist will play a leadrole in creating ideas that carry across therapidly expanding digital ecosystem.
Points to consider when introducingtechnology into a traditional environment- Put technologists on your core strategic and creative leadershipteam- Include technologists in the full project life cycle – from initialresearch and brieﬁng, through ﬁnal project delivery- Hire technologists who know software architecture and hands-oncoding- Hire technologists who can communicate and collaborate- Understand that making software is a signiﬁcantly differentprocess than making TV or print. QA is very, very important.- Be respectful of the complexity of the software developmentprocess
Points for technologists to considerwhen joining a traditional environment- Don’t hide behind esoteric acronyms and buzzwords- Enable ways to say ‘yes’- Don’t just say you’re creative, show it- Be respectful of the creative vision and strive for visual pixelperfection- Use your knowledge of technology to make ideas better- Don’t promote technology for technology’s sake. Start with anidea and fulﬁll a business need.- Study the advertising and branding business- Understand that frequent change is part of the creative process"
Good resources on technology Blogs - Creative technologist group on LinkedIn http://www.linkedin.com/groups?gid=2830357 - www.slashdot.com" - www.ajaxian.com" Books - HTML and XHTML: The Deﬁnitive Guide, Chuck Musciano and Bill Kennedy - Hackers: Heroes of the Computer Revolution, Steven Levy - The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary, Eric S. Raymond "