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MDW NY | Tim Malbon_How to actually make stuff

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Tim Malbon presents How to Actually Make Stuff at BDW Making Digital Work, NYC workshop, Dec 2010

Tim Malbon presents How to Actually Make Stuff at BDW Making Digital Work, NYC workshop, Dec 2010

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  • 1. MAKING DIGITAL WORK NYC 2010Friday, 3 December 2010
  • 2. How to actually make stuff #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 3. How to actually make stuff ...that peo ple actually want #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 4. We make new stuff out of the internet #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 5. selling stuff making useful stuffFriday, 3 December 2010
  • 6. “Ideas that do” Stop communicating products & start making communication products Gareth Kay, Goodby Silverstein & Partners #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 7. “People that do” #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 8. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 9. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 10. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 11. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 12. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 13. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 14. [images: twitter, youtube, flickr, napster, facebook, google, myspace, ebay, amazon, paypal, skype, slide, spotify, apple, drop box]Friday, 3 December 2010
  • 15. We all need to become masters of product design & development #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 16. Act like a start-up MxM #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 17. How? #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 18. The old ways of product development #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 19. Concept/ Seed Product Development Alpha/Beta Test Launch/Ship #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 20. Client Brief Research Strategic Development Agency Brief small adjustment Creative Development Testing Production #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 21. Strategy Functional Spec Wireframes small adjustment Design Code Test Deploy #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 22. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 23. known problem known solution B A #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 24. PROBLEM SPACE KNOWN UNKNOWN KNOWN SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 25. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 26. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 27. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 28. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE LEAN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 29. The Lean Start-up Movement #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 30. Lean Principles • Rapid prototyping to test hypotheses • Minimum Viable Product (MVP) • Nail it then scale it • Customer obssession (development) • Iterative, metrics-driven & Agile • Learn fast, don’t fail fast #bdwny props to Eric Ries, Steve Blank, Andrew ChenFriday, 3 December 2010
  • 31. Lean Principles NO, IT ISN’T • Rapid prototyping to test hypotheses • Minimum Viable Product (MVP) • Nail it then scale it • Customer obssession (development) • Iterative, metrics-driven & Agile • Learn fast, don’t fail fast #bdwny props to Eric Ries, Steve Blank, Andrew ChenFriday, 3 December 2010
  • 32. Meet Eric Ries http://www.startuplessonslearned.com/ #bdwnyFriday, 3 December 2010
  • 33. #bdwnyFriday, 3 December 2010
  • 34. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 35. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 36. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 37. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 38. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 39. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 40. It’s not iterative if you only do it once #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 41. Agilista #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 42. Incremental #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 43. Iterative #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 44. Friday, 3 December 2010
  • 45. The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 46. Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 47. A better idea/design may exist but requires an intuitive leap Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 48. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 49. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 50. Iterative Intuition optimisation #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 51. Gustav Von Sydow http://www.burtcorp.com/ gustav man-love #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 52. We always have a vision that is clearly articulated, big enough to matter, & shared by the whole team Our goal is always to discover which aspects of this vision are grounded in reality, & to adapt those aspects that are not #bdwny Eric Ries, Start-up Lessons LearnedFriday, 3 December 2010
  • 53. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 54. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 55. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 56. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 57. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 58. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 59. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 60. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 61. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 62. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 63. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 64. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 65. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 66. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 67. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 68. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 69. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 70. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 71. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 72. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 73. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 74. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 75. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 76. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 77. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 78. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 79. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 80. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 81. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 82. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 83. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 84. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 85. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 86. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 87. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 88. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 89. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 90. #mxmplanningnessFriday, 3 December 2010
  • 91. IfIfyou freeze an idea you freeze an idea too quickly, you fall too quickly, you fall in love with it in love with it... ...refine it too quickly & you become attached to it The crudeness of early models in particular is very deliberate #bdwny Jim Glymph, Gehry TechnologiesFriday, 3 December 2010
  • 92. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 93. Make in small batches #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 94. User stories #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 95. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 96. Adaptive Planning ctab ility of P redi Ho rizon Predictab Ambiguity le Uncertain Unpredic table NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 97. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 98. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 99. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 100. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 101. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 102. Adaptive Planning small, we ll defined 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 103. Adaptive Planning small, we ll defined increasing ly large, a 2 week co mbiguous ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 104. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 105. Adaptive Planning Interaction Design NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 106. Adaptive Planning Interaction Design Service Design NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 107. Adaptive Planning Interaction Design Service Design Strategy NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 108. Adaptive Planning Design loops refine features to user feedback and business priority Interaction Design Service Design Strategy NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 109. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 110. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 111. Deciding what to build #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 112. Minimum Viable Product #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 113. Design Lenses #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 114. Minimum Viable Product #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 115. Minimum esirable Product D Viable Smallest execution of an idea that people will love #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 116. Possible places to put a MDP • Blogs • Facebook Pages/Groups • Twitter • YouTube Videos • Lightweight Apps #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 117. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 118. Get out of the building #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 119. Closed Testing #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 120. Recruitment • Twitter • Facebook • LinkedIn • YouTube • Niche community sites #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 121. Skype interviews #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 122. Friday, 3 December 2010
  • 123. Friday, 3 December 2010
  • 124. Friday, 3 December 2010
  • 125. Friday, 3 December 2010
  • 126. Friday, 3 December 2010
  • 127. Friday, 3 December 2010
  • 128. Friday, 3 December 2010
  • 129. Friday, 3 December 2010
  • 130. Friday, 3 December 2010
  • 131. Friday, 3 December 2010
  • 132. Friday, 3 December 2010
  • 133. Friday, 3 December 2010
  • 134. Friday, 3 December 2010
  • 135. Open Testing Rapid, at scale and in context #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 136. Dry Testing 50% Signup 50% Database #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 137. This Is Your Life - Dry TestFriday, 3 December 2010
  • 138. This Is Your Life - Dry Test +152%Friday, 3 December 2010
  • 139. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 140. Friday, 3 December 2010
  • 141. Learning • The whole team learns • What we learn is communicated to clients • What we learn is documented • Metrics are important #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 142. Vanity metrics • Visits • Visitors • Page Impressions • Downloads • Fans, Followers #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 143. Pirate metrics... AARRR RETENTION ACQUISITION ACTIVATION REFERRAL REVENUE #bdwny Dave McClureFriday, 3 December 2010
  • 144. Workshop bit How to actually make stuff #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 145. Workshop bit How to actually make stuff ...that peo ple actually want #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 146. 1 Linear bad. Iterative good. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 147. 2 Make. Test. Learn. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 148. 3 Speed wins. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 149. 4 Balance intuition with optimisation. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 150. 5 Low fidelity to start. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 151. 6 Break it down. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 152. 7 Minimum DESIRABLE product. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 153. 8 Get out of your building. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 154. 9 The Web is your lab. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 155. 10 AARRR! #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 156. Let’s make stuff... #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 157. 1 Sketch a 2 Split test 2 ‘live’ proposition: websites make 2 variants propositions using software & buying search traffic 3 Discover which proposition is strongest overall, & which variant of each is most desirable #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 158. Split Testing 50% 50% Signup Database #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 159. Your brief: Make a product or service for the over 55s We want millions of them using it every day #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 160. 1. Divide into teams/tables 2. Mass sketching exercise - all sketch for c. 25 mins 3. Choose 1 proposition and think about how it might be developed in 2 variants 4. Write 3 epic user stories for each variant 5. Using the template, design the landing/sign up page for each variant 5.1. Write a short punchy description 5.2. Break it down into 3 user benefits, each with a sub-head, image & unpacking sentence 6. Think of six keyword to drive traffic to your split test 7. Present back 8. We’ll make the templates, set up the split tests & buy some search traffic 9. We’ll discover a winning proposition & winning variant for each team #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 161. VARIANT #1 TEAM NAME CAPTAIN NAME WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT WE’LL MAKE THIS) THIS PAGE WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3 GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT THINK OF SIX SEARCH 1. 2. 3. KEYWORDS & WRITE THEM IN THE BOXES: 4. 5. 6.Friday, 3 December 2010
  • 162. VARIANT #2 TEAM NAME CAPTAIN NAME WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT WE’LL MAKE THIS) THIS PAGE WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3 GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT THINK OF SIX SEARCH 1. 2. 3. KEYWORDS & WRITE THEM IN THE BOXES: 4. 5. 6.Friday, 3 December 2010
  • 163. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 164. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 165. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 166. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 167. But first, what do we know about our customers? #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 168. Lust for life #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 169. They’re actually going to live for ever #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 170. They are your parents #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 171. They are legion #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 172. They’re the least likely to be affected by the recession #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 173. Legacy #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 174. Practical over entertainment SEARCH RATHER BARGAIN HUNTING 45% WOMEN THAN MULTIMEDIA VISITED SOCIAL RESEARCHING NETWORKING PRICE WAYS TO SPEND SITES IN PAST 3 COMPARISON YOUR MONTHS INHERITANCE (MEN=36%) FAMILY HISTORY HOW TO SITES #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 175. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  • 176. Go for it... #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010