Your SlideShare is downloading. ×
0
MAKING DIGITAL WORK NYC 2010Friday, 3 December 2010
How to actually make stuff       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
How to actually make stuff                          ...that peo ple actually want       #bdwny                    BDWNY - ...
We make new stuff                          out of the internet       #bdwny                BDWNY - MAKING DIGITAL WORK 201...
selling stuff                                    making useful stuffFriday, 3 December 2010
“Ideas that do”                          Stop communicating                          products & start making              ...
“People that do”       #bdwny               BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
[images: twitter, youtube, flickr,                          napster, facebook, google, myspace,                           ...
We all need to become masters of              product design & development       #bdwny             BDWNY - MAKING DIGITAL...
Act like a start-up                                                                 MxM       #bdwny                 BDWNY...
How?       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
The old ways of                          product development       #bdwny                BDWNY - MAKING DIGITAL WORK 2010F...
Concept/                            Seed                                       Product                                    ...
Client         Brief                          Research                                       Strategic                    ...
Strategy                          Functional                            Spec                                       Wirefra...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
known problem              known solution                                               B                      A       #bd...
PROBLEM SPACE                                             KNOWN                UNKNOWN                          KNOWN     ...
PROBLEM SPACE                                             KNOWN                UNKNOWN                                    ...
PROBLEM SPACE                                             KNOWN                UNKNOWN                                    ...
PROBLEM SPACE                                             KNOWN                UNKNOWN                                    ...
PROBLEM SPACE                                             KNOWN                UNKNOWN                                    ...
The Lean Start-up Movement       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Lean Principles                          • Rapid prototyping to test hypotheses                          • Minimum Viable ...
Lean Principles                                       NO, IT ISN’T                          • Rapid prototyping to test hy...
Meet Eric Ries                          http://www.startuplessonslearned.com/       #bdwnyFriday, 3 December 2010
#bdwnyFriday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
SPEED       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
SPEED       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
SPEED       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
SPEED       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
It’s not iterative if you                               only do it once       #bdwny                  BDWNY - MAKING DIGIT...
Agilista       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Incremental       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Iterative       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Friday, 3 December 2010
The Local Maxima       #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Iterative optimisation                may only reach the peak                    of a smaller idea                    The ...
A better idea/design                                                               may exist but requires                 ...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Iterative                          Intuition                                                                         optim...
Gustav Von Sydow                               http://www.burtcorp.com/                                     gustav        ...
We always have a vision               that is clearly articulated,                big enough to matter, &               sh...
VISION              PROTOTYPE               PRODUCTION       #bdwny                      BDWNY - MAKING DIGITAL WORK 2010F...
VISION              PROTOTYPE               PRODUCTION       #bdwny                      BDWNY - MAKING DIGITAL WORK 2010F...
VISION              PROTOTYPE               PRODUCTION       #bdwny                      BDWNY - MAKING DIGITAL WORK 2010F...
VISION              PROTOTYPE               PRODUCTION       #bdwny                      BDWNY - MAKING DIGITAL WORK 2010F...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#mxmplanningnessFriday, 3 December 2010
IfIfyou freeze an idea                you freeze an idea             too quickly, you fall           too quickly, you fall...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Make in small batches       #bdwny                 BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
User stories       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Adaptive Planning                                                                                    ctab ility           ...
Adaptive Planning    2 week co             ding sprin                          t                 NOW                      ...
Adaptive Planning    2 week co             ding sprin                          t                 NOW                      ...
Adaptive Planning    2 week co             ding sprin                          t                 NOW                      ...
Adaptive Planning    2 week co             ding sprin                          t                 NOW                      ...
Adaptive Planning    2 week co             ding sprin                          t                 NOW                      ...
Adaptive Planning                          small, we                                    ll   defined    2 week co         ...
Adaptive Planning                          small, we                                    ll   defined                      ...
Adaptive Planning                 NOW                                         THE FUTURE       #bdwny             BDWNY - ...
Adaptive Planning                          Interaction Design                 NOW                                         ...
Adaptive Planning                          Interaction Design                                               Service Design...
Adaptive Planning                          Interaction Design                                               Service Design...
Adaptive Planning                                                  Design loops refine                                    ...
Adaptive Planning                 NOW                                         THE FUTURE       #bdwny             BDWNY - ...
Adaptive Planning                 NOW                                         THE FUTURE       #bdwny             BDWNY - ...
Deciding what to build       #bdwny                 BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Minimum Viable Product       #bdwny                 BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Design Lenses       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Minimum Viable Product       #bdwny                 BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Minimum esirable Product                                 D Viable                            Smallest execution of an idea...
Possible places to put a MDP                          •   Blogs                          •   Facebook Pages/Groups        ...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Get out of the building       #bdwny                 BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Closed Testing       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Recruitment                          •   Twitter                          •   Facebook                          •   Linked...
Skype interviews       #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Friday, 3 December 2010
Open Testing                          Rapid, at scale and in context       #bdwny                  BDWNY - MAKING DIGITAL ...
Dry Testing                          50%                                                                    Signup        ...
This Is Your Life - Dry TestFriday, 3 December 2010
This Is Your Life - Dry Test                          +152%Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Friday, 3 December 2010
Learning                          • The whole team learns                          • What we learn is communicated        ...
Vanity metrics                          •   Visits                          •   Visitors                          •   Page...
Pirate metrics... AARRR                                         RETENTION        ACQUISITION         ACTIVATION           ...
Workshop bit                          How to actually make stuff       #bdwny                   BDWNY - MAKING DIGITAL WOR...
Workshop bit                           How to actually make stuff                          ...that peo ple actually want  ...
1   Linear bad.                              Iterative good.       #bdwny                  BDWNY - MAKING DIGITAL WORK 201...
2   Make. Test. Learn.       #bdwny                  BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
3   Speed wins.       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
4   Balance intuition                              with optimisation.       #bdwny                   BDWNY - MAKING DIGITA...
5   Low fidelity to start.       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
6   Break it down.       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
7   Minimum                              DESIRABLE                              product.       #bdwny                  BDW...
8   Get out of your building.       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
9   The Web is your lab.       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
10   AARRR!       #bdwny                   BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Let’s make stuff...       #bdwny               BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
1 Sketch a                                                    2                                                           ...
Split Testing                          50%                          50%                                                   ...
Your brief:                Make a product or service for                the over 55s                We want millions of th...
1.          Divide into teams/tables              2.          Mass sketching exercise - all sketch for c. 25 mins         ...
VARIANT #1                                  TEAM NAME                                               CAPTAIN NAME          ...
VARIANT #2                                   TEAM NAME                                               CAPTAIN NAME         ...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
But first, what do we know                            about our customers?       #bdwny                   BDWNY - MAKING D...
Lust for life       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
They’re        actually        going to        live for ever       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Frid...
They are your parents       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
They are legion       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
They’re the least            likely to be affected            by the recession       #bdwny             BDWNY - MAKING DIG...
Legacy     #mxmplanningness      #bdwny              BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Practical over           entertainment          SEARCH RATHER     BARGAIN HUNTING       45% WOMEN          THAN MULTIMEDIA...
#bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Go for it...       #bdwny             BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
Upcoming SlideShare
Loading in...5
×

MDW NY | Tim Malbon_How to actually make stuff

6,132

Published on

Tim Malbon presents How to Actually Make Stuff at BDW Making Digital Work, NYC workshop, Dec 2010

0 Comments
19 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,132
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
195
Comments
0
Likes
19
Embeds 0
No embeds

No notes for slide

Transcript of "MDW NY | Tim Malbon_How to actually make stuff"

  1. 1. MAKING DIGITAL WORK NYC 2010Friday, 3 December 2010
  2. 2. How to actually make stuff #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  3. 3. How to actually make stuff ...that peo ple actually want #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  4. 4. We make new stuff out of the internet #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  5. 5. selling stuff making useful stuffFriday, 3 December 2010
  6. 6. “Ideas that do” Stop communicating products & start making communication products Gareth Kay, Goodby Silverstein & Partners #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  7. 7. “People that do” #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  8. 8. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  9. 9. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  10. 10. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  11. 11. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  12. 12. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  13. 13. #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  14. 14. [images: twitter, youtube, flickr, napster, facebook, google, myspace, ebay, amazon, paypal, skype, slide, spotify, apple, drop box]Friday, 3 December 2010
  15. 15. We all need to become masters of product design & development #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  16. 16. Act like a start-up MxM #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  17. 17. How? #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  18. 18. The old ways of product development #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  19. 19. Concept/ Seed Product Development Alpha/Beta Test Launch/Ship #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  20. 20. Client Brief Research Strategic Development Agency Brief small adjustment Creative Development Testing Production #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  21. 21. Strategy Functional Spec Wireframes small adjustment Design Code Test Deploy #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  22. 22. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  23. 23. known problem known solution B A #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  24. 24. PROBLEM SPACE KNOWN UNKNOWN KNOWN SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  25. 25. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  26. 26. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  27. 27. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  28. 28. PROBLEM SPACE KNOWN UNKNOWN DOES KNOWN NOT EXIST SOLUTION SPACE UNKNOWN AGILE LEAN #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  29. 29. The Lean Start-up Movement #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  30. 30. Lean Principles • Rapid prototyping to test hypotheses • Minimum Viable Product (MVP) • Nail it then scale it • Customer obssession (development) • Iterative, metrics-driven & Agile • Learn fast, don’t fail fast #bdwny props to Eric Ries, Steve Blank, Andrew ChenFriday, 3 December 2010
  31. 31. Lean Principles NO, IT ISN’T • Rapid prototyping to test hypotheses • Minimum Viable Product (MVP) • Nail it then scale it • Customer obssession (development) • Iterative, metrics-driven & Agile • Learn fast, don’t fail fast #bdwny props to Eric Ries, Steve Blank, Andrew ChenFriday, 3 December 2010
  32. 32. Meet Eric Ries http://www.startuplessonslearned.com/ #bdwnyFriday, 3 December 2010
  33. 33. #bdwnyFriday, 3 December 2010
  34. 34. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  35. 35. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  36. 36. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  37. 37. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  38. 38. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  39. 39. SPEED #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  40. 40. It’s not iterative if you only do it once #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  41. 41. Agilista #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  42. 42. Incremental #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  43. 43. Iterative #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  44. 44. Friday, 3 December 2010
  45. 45. The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  46. 46. Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  47. 47. A better idea/design may exist but requires an intuitive leap Iterative optimisation may only reach the peak of a smaller idea The Local Maxima #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  48. 48. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  49. 49. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  50. 50. Iterative Intuition optimisation #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  51. 51. Gustav Von Sydow http://www.burtcorp.com/ gustav man-love #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  52. 52. We always have a vision that is clearly articulated, big enough to matter, & shared by the whole team Our goal is always to discover which aspects of this vision are grounded in reality, & to adapt those aspects that are not #bdwny Eric Ries, Start-up Lessons LearnedFriday, 3 December 2010
  53. 53. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  54. 54. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  55. 55. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  56. 56. VISION PROTOTYPE PRODUCTION #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  57. 57. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  58. 58. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  59. 59. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  60. 60. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  61. 61. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  62. 62. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  63. 63. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  64. 64. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  65. 65. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  66. 66. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  67. 67. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  68. 68. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  69. 69. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  70. 70. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  71. 71. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  72. 72. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  73. 73. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  74. 74. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  75. 75. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  76. 76. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  77. 77. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  78. 78. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  79. 79. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  80. 80. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  81. 81. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  82. 82. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  83. 83. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  84. 84. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  85. 85. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  86. 86. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  87. 87. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  88. 88. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  89. 89. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  90. 90. #mxmplanningnessFriday, 3 December 2010
  91. 91. IfIfyou freeze an idea you freeze an idea too quickly, you fall too quickly, you fall in love with it in love with it... ...refine it too quickly & you become attached to it The crudeness of early models in particular is very deliberate #bdwny Jim Glymph, Gehry TechnologiesFriday, 3 December 2010
  92. 92. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  93. 93. Make in small batches #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  94. 94. User stories #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  95. 95. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  96. 96. Adaptive Planning ctab ility of P redi Ho rizon Predictab Ambiguity le Uncertain Unpredic table NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  97. 97. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  98. 98. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  99. 99. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  100. 100. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  101. 101. Adaptive Planning 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  102. 102. Adaptive Planning small, we ll defined 2 week co ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  103. 103. Adaptive Planning small, we ll defined increasing ly large, a 2 week co mbiguous ding sprin t NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  104. 104. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  105. 105. Adaptive Planning Interaction Design NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  106. 106. Adaptive Planning Interaction Design Service Design NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  107. 107. Adaptive Planning Interaction Design Service Design Strategy NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  108. 108. Adaptive Planning Design loops refine features to user feedback and business priority Interaction Design Service Design Strategy NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  109. 109. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  110. 110. Adaptive Planning NOW THE FUTURE #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  111. 111. Deciding what to build #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  112. 112. Minimum Viable Product #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  113. 113. Design Lenses #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  114. 114. Minimum Viable Product #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  115. 115. Minimum esirable Product D Viable Smallest execution of an idea that people will love #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  116. 116. Possible places to put a MDP • Blogs • Facebook Pages/Groups • Twitter • YouTube Videos • Lightweight Apps #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  117. 117. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  118. 118. Get out of the building #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  119. 119. Closed Testing #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  120. 120. Recruitment • Twitter • Facebook • LinkedIn • YouTube • Niche community sites #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  121. 121. Skype interviews #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  122. 122. Friday, 3 December 2010
  123. 123. Friday, 3 December 2010
  124. 124. Friday, 3 December 2010
  125. 125. Friday, 3 December 2010
  126. 126. Friday, 3 December 2010
  127. 127. Friday, 3 December 2010
  128. 128. Friday, 3 December 2010
  129. 129. Friday, 3 December 2010
  130. 130. Friday, 3 December 2010
  131. 131. Friday, 3 December 2010
  132. 132. Friday, 3 December 2010
  133. 133. Friday, 3 December 2010
  134. 134. Friday, 3 December 2010
  135. 135. Open Testing Rapid, at scale and in context #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  136. 136. Dry Testing 50% Signup 50% Database #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  137. 137. This Is Your Life - Dry TestFriday, 3 December 2010
  138. 138. This Is Your Life - Dry Test +152%Friday, 3 December 2010
  139. 139. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  140. 140. Friday, 3 December 2010
  141. 141. Learning • The whole team learns • What we learn is communicated to clients • What we learn is documented • Metrics are important #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  142. 142. Vanity metrics • Visits • Visitors • Page Impressions • Downloads • Fans, Followers #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  143. 143. Pirate metrics... AARRR RETENTION ACQUISITION ACTIVATION REFERRAL REVENUE #bdwny Dave McClureFriday, 3 December 2010
  144. 144. Workshop bit How to actually make stuff #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  145. 145. Workshop bit How to actually make stuff ...that peo ple actually want #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  146. 146. 1 Linear bad. Iterative good. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  147. 147. 2 Make. Test. Learn. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  148. 148. 3 Speed wins. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  149. 149. 4 Balance intuition with optimisation. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  150. 150. 5 Low fidelity to start. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  151. 151. 6 Break it down. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  152. 152. 7 Minimum DESIRABLE product. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  153. 153. 8 Get out of your building. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  154. 154. 9 The Web is your lab. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  155. 155. 10 AARRR! #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  156. 156. Let’s make stuff... #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  157. 157. 1 Sketch a 2 Split test 2 ‘live’ proposition: websites make 2 variants propositions using software & buying search traffic 3 Discover which proposition is strongest overall, & which variant of each is most desirable #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  158. 158. Split Testing 50% 50% Signup Database #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  159. 159. Your brief: Make a product or service for the over 55s We want millions of them using it every day #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  160. 160. 1. Divide into teams/tables 2. Mass sketching exercise - all sketch for c. 25 mins 3. Choose 1 proposition and think about how it might be developed in 2 variants 4. Write 3 epic user stories for each variant 5. Using the template, design the landing/sign up page for each variant 5.1. Write a short punchy description 5.2. Break it down into 3 user benefits, each with a sub-head, image & unpacking sentence 6. Think of six keyword to drive traffic to your split test 7. Present back 8. We’ll make the templates, set up the split tests & buy some search traffic 9. We’ll discover a winning proposition & winning variant for each team #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  161. 161. VARIANT #1 TEAM NAME CAPTAIN NAME WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT WE’LL MAKE THIS) THIS PAGE WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3 GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT THINK OF SIX SEARCH 1. 2. 3. KEYWORDS & WRITE THEM IN THE BOXES: 4. 5. 6.Friday, 3 December 2010
  162. 162. VARIANT #2 TEAM NAME CAPTAIN NAME WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT WE’LL MAKE THIS) THIS PAGE WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE THINK OF AN IMAGE WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3 GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT THINK OF SIX SEARCH 1. 2. 3. KEYWORDS & WRITE THEM IN THE BOXES: 4. 5. 6.Friday, 3 December 2010
  163. 163. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  164. 164. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  165. 165. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  166. 166. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  167. 167. But first, what do we know about our customers? #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  168. 168. Lust for life #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  169. 169. They’re actually going to live for ever #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  170. 170. They are your parents #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  171. 171. They are legion #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  172. 172. They’re the least likely to be affected by the recession #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  173. 173. Legacy #mxmplanningness #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  174. 174. Practical over entertainment SEARCH RATHER BARGAIN HUNTING 45% WOMEN THAN MULTIMEDIA VISITED SOCIAL RESEARCHING NETWORKING PRICE WAYS TO SPEND SITES IN PAST 3 COMPARISON YOUR MONTHS INHERITANCE (MEN=36%) FAMILY HISTORY HOW TO SITES #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  175. 175. #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  176. 176. Go for it... #bdwny BDWNY - MAKING DIGITAL WORK 2010Friday, 3 December 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×