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MDW NY | Faris Yakob_Strategy for the Post-Digital Age

by Digital Graduate School at University of Colorado on Dec 03, 2010

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Faris Yakob, Chief Innovation Officer for MDC Partners will inspire us all with thoughts on how strategy has to evolve if it's to inform work that's interactive, shareable, and participatory.

Faris Yakob, Chief Innovation Officer for MDC Partners will inspire us all with thoughts on how strategy has to evolve if it's to inform work that's interactive, shareable, and participatory.

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18 of 8 previous next Post a comment

  • stormec FeelGoodTime.net at FeelGoodTime.net Hi there, this is great site, I stumbled today on one more that I'd like to share with you. It is similar and well explained all about Post Nasal Drip 2 years ago
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  • Holycowmarkh Mark Hancock, Head of Strategy at MC Saatchi/Lida useful and interesting as always - thanks dude :) 3 years ago
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  • Holycowmarkh Mark Hancock, Head of Strategy at MC Saatchi/Lida Interesting as always thanks dude :) 3 years ago
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  • francescoc Francesco Caccamese, Account Man at BOONDOGGLE / Leuven Nice stuff! Spot-on. 3 years ago
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  • bryanjones Bryan Jones, Digital Director at Eric Rob & Isaac Excellent evolution of *Be Nice or Leave.* 3 years ago
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  • scenariodna Tim Stock, Managing Partner - scenarioDNA at Tim Stock thanks for this faris. great read. I've been thinking about this idea of cognition and language - it is where our current execution of social listening goes wrong -we currently have it backwards - meaning for brands are cultivated through behaviors inside cultures - and this meaning is transmitted via an ever more powerful network that cultivates and transmits that meaning. our job should be in getting closer to that human truth. not simply listening for our own name. technology offers huge opportunity for innovation - our brains are still stuck in an economy that can't process that opportunity fully yet. social brands start with understanding the social animals we are. 3 years ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications A lovely presentation. I want to refer to Slide 70 in which it is stated 'Strategy How to create value'? may be we should do that at the start. Instead of asking where do we went to be? to where we want our offer value to be? Readressing the question this way opens our minds to the need to keep value in perspective. Again, thanks for a great presentation 3 years ago
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  • jessedee Jesse Desjardins - @jessedee at Jesse Desjardins - @jessedee Jebus, now that's a cover slide :) 3 years ago
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MDW NY | Faris Yakob_Strategy for the Post-Digital Age MDW NY | Faris Yakob_Strategy for the Post-Digital Age Presentation Transcript