MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture
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MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture

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Daniel Stein, Chief Executive Officer at Evolution Bureu,shows us how innovative agencies think and solve problems.

Daniel Stein, Chief Executive Officer at Evolution Bureu,shows us how innovative agencies think and solve problems.

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MDW Boulder April '11 | Daniel Stein_New Models, Alliances, Culture Presentation Transcript

  • 1. 4.27.11 // MAKING DIGITAL WORK: New Models, Alliances & CultureFriday, April 29, 2011
  • 2. BLOWN SIDEWAYS THROUGH THE 90s 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 3. BLOWN SIDEWAYS THROUGH THE 90s PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 4. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 5. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 6. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 7. BLOWN SIDEWAYS THROUGH THE 90s TECHNOLOGY PR ADVERTISING ENTERTAINMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 2Friday, April 29, 2011
  • 8. STAGNA- PHOBE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 3Friday, April 29, 2011
  • 9. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  • 10. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  • 11. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  • 12. FORMULA FOR THE TRADITIONAL AVOIDING COMPLACENCY STRUCTURE + PROCESS + REVENUE = SUCCESS SUCCESS -> COMPLACENCY COMPLACENCY * TIME = TRADITIONAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 4Friday, April 29, 2011
  • 13. EVB LEADERSHIP Daniel Stein, Founder & CEO Saatchi & Saatchi, Anderson & Lembke (McCann Erickson) Stephen Goldblatt, Partner & ECD DDB, Butler Shine and Stern, Goodby-SIlverstein & Partners Craig Batzofin, Executive Producer Deutsch, Tequila, Droga5 Cary Savas, Director of Account Service Foot Cone & Belding, Goodby-Silverstein & Partners James Gassel, New Business Chiat Day, Hal Riney & Partners Aaron McGuire, Technical Director Crispin, Porter + Bogusky 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 5 3Friday, April 29, 2011
  • 14. TRADITIONAL = TV, PRINT & OUTDOOR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 6Friday, April 29, 2011
  • 15. DOING THINGS THE WAY THEY HAVE ALWAYS BEEN DONE, WITHOUT THINKING, IS THE DEFINITION OF TRADITIONAL. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 7Friday, April 29, 2011
  • 16. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 17. DEFINING INNOVATION CREATIVE VS. INNOVATIVE EFFECTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 18. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 19. DEFINING INNOVATION CREATIVE VS. INNOVATIVE DISRUPTIVE EFFECTIVE UNEXPECTED EMOTIVE GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 20. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 21. DEFINING INNOVATION CREATIVE VS. INNOVATIVE ENGAGING DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE EMOTIVE EXPERIENTIAL GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 22. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 23. DEFINING INNOVATION CREATIVE VS. INNOVATIVE PARTICIPATORY ENGAGING DISTRIBUTABLE DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE EMOTIVE EXPERIENTIAL CURRENCY BUZZ-WORTHY GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 24. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 25. DEFINING INNOVATION CREATIVE VS. INNOVATIVE INVENTIVE PARTICIPATORY USEFUL ENGAGING DISTRIBUTABLE NEWSWORTHY DISRUPTIVE EFFECTIVE UNEXPECTED INTERACTIVE PORTABLE PUSHES BOUNDARIES EMOTIVE EXPERIENTIAL CURRENCY MODEL-CHANGING BUZZ-WORTHY GROUND-BREAKING POLARIZING GOOD MARKETING GOOD CREATIVE GOOD DIGITAL GOOD SOCIAL INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 8Friday, April 29, 2011
  • 26. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 9Friday, April 29, 2011
  • 27. INNOVATIVE WORK GREAT DIGITAL WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  • 28. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  • 29. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  • 30. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  • 31. INNOVATIVE WORK GREAT DIGITAL WORK CULTURE FOR INNOVATION STRUCTURE PEOPLE CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 10Friday, April 29, 2011
  • 32. BUILDING A CULTURE FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 11Friday, April 29, 2011
  • 33. CLIENTS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12Friday, April 29, 2011
  • 34. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 35. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 36. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 37. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 38. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 39. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 40. CHOOSING WHO YOU WORK WITH UNLIKELY SOURCE OF LEARNING AND INSPIRATION • CHOOSE CLIENTS THAT WANT WHAT YOU INNOVATIVE WORK. • DO YOU HAVE A SHARED VISION OF SUCCESS? • CAN YOU LEARN SOMETHING FROM THE CLIENT? • CAN YOU GAIN INSPIRATION FROM THE CLIENT? • DO THEY WORK AS HARD AS YOU DO? • CAN YOU MAKE MONEY? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 13Friday, April 29, 2011
  • 41. WILL THE CLIENT INHIBIT OR ENHANCE YOUR BRAND? 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 12 14Friday, April 29, 2011
  • 42. EVB’s CURRENT ROSTER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 15Friday, April 29, 2011
  • 43. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 44. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 45. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 46. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 47. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 48. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 49. CLIENT INSPIRATION SHARING VALUES AND PHILOSOPHY “MOVE AT THE SPEED OF THE CONSUMER. NO FASTER. NO SLOWER” FACEBOOK MANTRA “WEAVE OUR BRANDS INTO THE FABRIC OF EVERYDAY LIFE.” WRIGLEY MANTRA “RESPECT PEOPLE’S TIME.” GOOGLE MANTRA “MAKING THE WEB A BETTER PLACE.” FIREFOX MANTRA “OUR GOAL IS TO MAKE HISTORY.” ZYNGA MANTRA “WE ARE 1% COMPLETE.” FACEBOOK MANTRA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 16Friday, April 29, 2011
  • 50. PEOPLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 17Friday, April 29, 2011
  • 51. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 52. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 53. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 54. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 55. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 56. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 57. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 58. PEOPLE STAFFING FOR INNOVATION • DON’T HIRE CREATIVES. HIRE ENTREPRENEURS WHO CAN WRITE AND DESIGN • YOUTH VS. EXPERIENCE. VALUE THOSE WHO’VE GROWN UP DIGITAL • LIVE THE MEDIA. BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • EMBRACING UNCERTAINTY • MULTI-DISCIPLINARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 18Friday, April 29, 2011
  • 59. PEOPLE STAFFING FOR INNOVATION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 60. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 61. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 62. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 63. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 64. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 65. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 66. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 67. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 68. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 69. PEOPLE STAFFING FOR INNOVATION • EMBRACE CHANGE PASSION FOR EVOLVING • RESOURCEFUL CAN DO ANYTHING. WILLING TO EMBRACE ANY CHALLENGE • THE “INTEGRATION TEST” HIRE PEOPLE THAT DON’T KNOW WHAT THE WORD INTEGRATION MEANS • UNREALISTICALLY OPTIMISTIC PESSIMISM KILLS CULTURE • FEARLESS NOT AFRAID OF ANY CHALLENGE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 19Friday, April 29, 2011
  • 70. STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 20Friday, April 29, 2011
  • 71. NIMBLE & LEAN 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 21Friday, April 29, 2011
  • 72. CHAOTIC & CHEAP 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 22Friday, April 29, 2011
  • 73. STRUCTURE AVOID STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 74. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 75. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 76. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 77. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 78. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 79. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 80. STRUCTURE AVOID STRUCTURE • RECOGNIZE AND REWARD INNOVATIVE DISSENSION • RETHINK TEAMS BIG BELIEVER THAT THE BEST INSIGHTS AND IDEAS COME FROM PEOPLE WITH AN INNATE UNDERSTANDING OF THE ECOSYSTEM • BALANCE IDEA DEMOCRATIZATION WITH IDEA OWNERSHIP. EVERYONE CAN CONTRIBUTE, BUT SOMEONE HAS TO DELIVER • RECOGNIZING A BIG IDEA, EVEN IF IT’S A SMALL IDEA 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 23Friday, April 29, 2011
  • 81. STRUCTURE NEVER GET TOO COMFORTABLE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 82. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 83. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 84. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 85. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 86. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 87. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 88. STRUCTURE NEVER GET TOO COMFORTABLE • EXPERIMENT WITH SEATING • IF IT’S EASY, YOU ARE PROBABLY NOT DOING IT RIGHT • AVOID UNNECESSARY STRUCTURE • KEEP TEAMS SMALL • EVERYONE IS CAPABLE OF THINKING CREATIVELY • MARRYING TRADITIONAL/DIGITAL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 24Friday, April 29, 2011
  • 89. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 25Friday, April 29, 2011
  • 90. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 26Friday, April 29, 2011
  • 91. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, April 29, 2011
  • 92. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORKFriday, April 29, 2011
  • 93. COLLABORATION & ALLIANCES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 29Friday, April 29, 2011
  • 94. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 30Friday, April 29, 2011
  • 95. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 31Friday, April 29, 2011
  • 96. THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 97. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 98. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 99. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 100. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 101. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 102. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 103. THE SHARING ECONOMY • MOST DIGITAL AGENCIES GREW UP AS PRODUCTION COMPANIES COLLABORATION WAS NECESSARY • THEY UNDERSTAND SOFTWARE DEVELOPMENT AND OPEN- SOURCE MODEL • EMBRACE THE SHARING ECONOMY • NOT BRIDLED BY THE “LEGACY OF SECRECY” • EXTREMELY COUNTER-INTUITIVE TO THE ADVERTISING INDUSTRY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 32Friday, April 29, 2011
  • 104. CHANGING AGENCY ECOSYSTEM CLIENTS ENTERTAINMENT MEDIA COMPANIES COMPANIES PRODUCTION Text THE SOCIAL, DIGITAL, CONTENT, MOBILE, EVENT COMPANIES CROWD-SOURCING MARKETING AGENCY MARKETING OF THE FUTURE. ADVERTISING PROMOTIONS PR 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 33Friday, April 29, 2011
  • 105. EVERYONE IS A POTENTIAL COMPETITOR AND/OR PARTNER. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 34Friday, April 29, 2011
  • 106. NEW CLIENT/AGENCY MODELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 107. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 108. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 109. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 110. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 111. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 112. NEW CLIENT/AGENCY MODELS • CLIENT AGENCY MODELS ARE SHIFTING • PROCURE INVOLVEMENT • CLIENTS DON’T WANT TO COMMIT LONG-TERM • CLIENTS DON’T WANT TO PAY FOR IDEAS • LOTS OF PROJECT WORK • MULTIPLE AGENCY RELATIONSHIPS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 35Friday, April 29, 2011
  • 113. MULTI-AGENCY RELATIONSHIPS WORKS BEST WHEN THE AGENCIES HAVE A BETTER RELATIONSHIP WITH EACH OTHER THAN THEY DO WITH THE CLIENT. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 36Friday, April 29, 2011
  • 114. ADVANTAGES OF SHARING 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 115. ADVANTAGES OF SHARING • BETTER WORK 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 116. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 117. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 118. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 119. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 120. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 121. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 122. ADVANTAGES OF SHARING • BETTER WORK • LESS COMPLACENCY • STRIVE TO INNOVATE AND EVOLVE • VISIBILITY • KEEPS CLIENTS HONEST • SHARPENS SKILLS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 37Friday, April 29, 2011
  • 123. UNLIKELY ALLIANCES • EVERYONE IS A NETWORK • EVERY THREAT IS AN OPPORTUNITY • COMPETITORS • CLIENTS • CELEBRITIES • PRODUCTION COMPANIES • MEDIA CHANNELS 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 38Friday, April 29, 2011
  • 124. 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 39Friday, April 29, 2011
  • 125. FACEBOOK STUDIO • EDUCATE & INSPIRE ADVERTISING COMMUNITY • COLLABORATION WITH FACEBOOK & THE ADVERTISING INDUSTRY • SITE WAS BUILT FOR AND BY THE ADVERTISING COMMUNITY • WWW.FACEBOOK-STUDIO.COM 03.04.10 // ORBIT // ORBIT BOULDER DIGITAL CAMPAIGN 4.27.11 // EVOLUTION BUREAU - MAKING DIGITAL WORK 40Friday, April 29, 2011