MDW Boulder April '11 | Alessendra Lariu_Changing Your Organization

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Alessendra Lariu, co-founder of SheSays, former Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.

MDW Boulder April '11 | Alessendra Lariu_Changing Your Organization

  1. 1. THE WORK ANDGETTING TO ITA.K.A GEt readyfor chaos+
  2. 2. GOOD NEWS:YOU HAVESTARTEDunlockingIT THERIGHT WAY
  3. 3. @alelariu
  4. 4. SMALL + BIG -fast nimble slow, difficultcreative halo to attractfun space talentSMALL - BIG +deals with BULLYmiddle NETWORKmanagements DEAL WITH“new’ account DECISION MAKERSteam
  5. 5. WHEN I STARTED...
  6. 6. WHAT WE DID
  7. 7. HOW?
  8. 8. CHOOSE ONE THINGAND DO IT REALLY WELL
  9. 9. CLOUD THE TOOLSGROUND THE PEOPLE
  10. 10. SMART RESOUrCINGIS YOUR OTHER JOB925
  11. 11. RETHINK MEETINGS THEY ARE TOXIC*DECEMBER 2010MASSLAUNCH
  12. 12. Hire KEY STAFF with adiffERENT mindset(aS WELL as DIFF SKILL SET)
  13. 13. REMIXYOUR TEAMS
  14. 14. BRIEF TO SOLVE A PROBLEM(NOT A MEDIA BUY )
  15. 15. FREE YOUR IDEA(HUG ITS EXECUTION)
  16. 16. NIKON and GG
  17. 17. NURTURE CULTURE(DON’T TRY TO CREATE IT)
  18. 18. GOOD ENOUGHIS GOOD
  19. 19. DON’T BE AFRAID TO START SMALL Coke happiness v(IT’S THE NEW BIG) Puma Eco bag. Instapaper. Levis recycle la Doctor pepper fb Radiohead pay w Gmail invite only I like it on - fb b How many people Burger King King Global rich list Livestrong wrist Starbucks Betac
  20. 20. see saw
  21. 21. EMBRACE A NEW MODEL“There seems to be a new model of agencyemerging an agency that understands how tocreate marketing for a digital world, asopposed to just digital marketing.agencies that create ideas that can beadvertised as opposed to just advertisingideas.”FLO HEISS - DARE
  22. 22. BUT YOU CAN’T DO IT ALONE
  23. 23. obverwhelmed? pick 3be ready for chaos, chaos is TOUGH but it isCULTURE NURTURING in the long run
  24. 24. READS
  25. 25. READSREWORKby Jason Fried and David HanssonTHE BLACK SWAN by Nassim Nicholas Taleb
  26. 26. ThNX

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