Social media & storytelling

Storytelling & Social Media
Barry Waite
Professor/Program Coordinator
Corporate Communications & Public Relations
School of Communications, Media & Design
Centennial College

A Very Short Story….

Social Media provides a platform…
to tell your stories

Social Media is more about communication than about technology

Put provides incredible opportunities to communicate, engage and tell your stories

Before You Start
Understand your audience
Know where you are going
Always be listening, looking & learning

A word about where your audience is….

Jennifer Aaker/Andy Smith, The Dragonfly Effiect

Take Flight(from The Dragonfly Effect)
Develop a Clear Goal
There is elegance in simplicity
Reverse the Rules
How might others address the challenge? Do the opposite.
Tell a Good (Truthful) Story
Tell stories that connect on an emotional level
Design for Collaboration
Enable others to contribute and choose their own weapon

Resources

Social media & storytelling

by Barry Waite

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 50

Statistics

Social media & storytelling Presentation Transcript