Storytelling & Social Media<br />Barry Waite<br />Professor/Program Coordinator<br />Corporate Communications & Public Rel...
A Very Short Story….<br />
Social Media provides a platform…<br />to tell your stories<br />
Social Media is more about communication than about technology<br />
Put provides incredible opportunities to communicate, engage and tell your stories<br />
Before You Start<br />Understand your audience<br />Know where you are going<br />Always be listening, looking & learning<...
A word about where your audience is….<br />
Jennifer  Aaker/Andy Smith, The Dragonfly Effiect<br />
Take Flight(from The Dragonfly Effect)<br />Develop a Clear Goal<br />There is elegance in simplicity<br />Reverse the Rul...
Resources<br />
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Social media & storytelling

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Presentation to the LGBT Giving Network

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  • social media does enable social change through synchronized information, documentation (ability to get the word out), and coordination
  • “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it&apos;s the only thing that ever has.”
  • Social media & storytelling

    1. 1. Storytelling & Social Media<br />Barry Waite<br />Professor/Program Coordinator<br />Corporate Communications & Public Relations<br />School of Communications, Media & Design<br />Centennial College<br />
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    7. 7. A Very Short Story….<br />
    8. 8.
    9. 9. Social Media provides a platform…<br />to tell your stories<br />
    10. 10.
    11. 11. Social Media is more about communication than about technology<br />
    12. 12. Put provides incredible opportunities to communicate, engage and tell your stories<br />
    13. 13. Before You Start<br />Understand your audience<br />Know where you are going<br />Always be listening, looking & learning<br />
    14. 14. A word about where your audience is….<br />
    15. 15.
    16. 16. Jennifer Aaker/Andy Smith, The Dragonfly Effiect<br />
    17. 17. Take Flight(from The Dragonfly Effect)<br />Develop a Clear Goal<br />There is elegance in simplicity<br />Reverse the Rules<br />How might others address the challenge? Do the opposite.<br />Tell a Good (Truthful) Story<br />Tell stories that connect on an emotional level<br />Design for Collaboration<br />Enable others to contribute and choose their own weapon<br />
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    19. 19. Resources<br />

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