Making Sense of the Blur: What Matters in Social Media

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Tips on what matters for every business in social media, regardless of whether you're a fan or not.

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  • Search.Twitter.comFacebook searchApps to help
  • Shareable content – TheOatmeal.comShare-worthy contentFacebook Like and Retweet – MiPFacebook Page impressionsURL Shorteners – Show Hootsuite
  • Events use – hashtagsListsSearch.Twitter.comLinkedIn
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  • Making Sense of the Blur: What Matters in Social Media

    1. 1. MarketingInProgress.com<br />DSVC<br />
    2. 2. Who is Brett? <br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />DSVC<br />
    3. 3. Who is Brett? <br />MarketingInProgress.com/DSVC<br />MarketingInProgress.com<br />DSVC<br />
    4. 4. MarketingInProgress.com<br />DSVC<br />
    5. 5. Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />MarketingInProgress.com<br />DSVC<br />
    6. 6. Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />MarketingInProgress.com<br />DSVC<br />
    7. 7. So What?!?<br />Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />MarketingInProgress.com<br />DSVC<br />
    8. 8. Why Bother?<br />Smart reasons to “do” social media<br /><ul><li>Your customers are there.
    9. 9. Your prospects are there.
    10. 10. People who know your customers and prospects are there.
    11. 11. Your customers are there.
    12. 12. Your prospects are there.
    13. 13. Really, cuz your customers are there. </li></ul>Stupid reasons to “do” social media<br /><ul><li>It ranks well in comparison to other countries.
    14. 14. It is the hottest trend going.
    15. 15. To sell stuff.
    16. 16. To communicate the same ol’ stuff a different way.
    17. 17. It’s cheap.
    18. 18. Cuz Justin Bieber’s doing it. </li></ul>All good marketing starts with the market. <br />So should your social media efforts. <br />MarketingInProgress.com<br />DSVC<br />
    19. 19. The Opportunity<br />Most people<br />I do want you to know what I’m doing<br />I don’t want to know what you’re doing<br />I care about <br />what you’re doing. <br />Untappedopportunity! <br />Untappedopportunity! <br />MarketingInProgress.com<br />DSVC<br />
    20. 20. Are You …<br />Interesting?<br />Interested?<br />http://www.marketinginprogress.com/2010/07/21/are-you-interesting-or-interested/<br />MarketingInProgress.com<br />DSVC<br />
    21. 21. The Social Media Temptation<br />Customer <br />or <br />Colleague? <br />http://gapingvoid.com/2007/04/28/the-echo-chamber-revisited/<br />http://www.marketinginprogress.com/2010/02/04/customers-vs-colleagues/<br />MarketingInProgress.com<br />DSVC<br />
    22. 22. Monitor and Research<br />http://www.flickr.com/photos/data_op/2607667209/<br />MarketingInProgress.com<br />DSVC<br />
    23. 23. Distribute Content<br />MarketingInProgress.com<br />DSVC<br />
    24. 24. Network<br />http://www.flickr.com/photos/oxygeon/<br />MarketingInProgress.com<br />DSVC<br />
    25. 25. Build Trust and Authority<br />MarketingInProgress.com<br />DSVC<br />
    26. 26. Show some personality<br />http://www.flickr.com/photos/houseofsims/3270370223/<br />MarketingInProgress.com<br />DSVC<br />
    27. 27. Opportunities for You<br /><ul><li>Finding the people who can get you work should be easier than ever
    28. 28. Design with sharing in mind
    29. 29. Infographics
    30. 30. Being the “hired” personality
    31. 31. Facebook Ads
    32. 32. Be really, REALLY specific, or …..
    33. 33. Be really, REALLY general
    34. 34. Start following good people, and do what they do. </li></ul>MarketingInProgress.com<br />DSVC<br />
    35. 35. MarketingInProgress.com/DSVC<br />Brett Duncan<br />brett@marketinginprogress.com<br />@bdunc1<br />MarketingInProgress.com<br />DSVC<br />

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