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How I Stopped Hating Twitter - Brett Duncan
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How I Stopped Hating Twitter - Brett Duncan

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Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate


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  • What industry? What kind of Twitter usage?
  • What industry? What kind of Twitter usage?
  • Make sure to cover that we won’t be going through how to set up an account.
  • What industry? What kind of Twitter usage?
  • Transcript

    • 1. How I
      Stopped
      HATING
      Brett Duncan
      Sept. 16, 2010
      MarketingInProgress.com
      #OptSum
    • 2. Who is Brett?
      Brett@MarketingInProgress.com
      @bdunc1
      MarketingInProgress.com
      #OptSum
    • 3. Who is Brett?
      MarketingInProgress.com/OptSum
      MarketingInProgress.com
      #OptSum
    • 4. Text me
      214.390.3097
      Text your email to subscribe
      Text questions.
      MarketingInProgress.com
      #OptSum
    • 5. Who are you?
      Industry?
      On Twitter?
      Twitter Getter?
      Manage Twitter for your company?
      MarketingInProgress.com
      #OptSum
    • 6. Who Is This For?
      You’re gonna dig this if …
      You don’t even have a Twitter account.
      You have a Twitter account but you have no clue what to do with it.
      You have a Twitter account, and you can’t stand it.
      You love Twitter and get lots of questions and would love to have a simple guide to refer people to that don’t get it yet.
      You Don’t Get Twitter
      (or you know someone who doesn’t)
      MarketingInProgress.com
      #OptSum
    • 7. The Goal?
      bitter
      getter
      MarketingInProgress.com
      #OptSum
    • 8. What Am I Doing Here?
      Talk through how I personally stopped being Twitter Bitter (my milestones)
      Collectively learn from some of the stupid mistakes I’ve made.
      Set some foundational guidelines on how to best use Twitter
      Explore some practical uses of what we talk about.
      MarketingInProgress.com
      #OptSum
    • 9. Disclaimer
      I am an idiot.
      http://www.flickr.com/photos/rosengrant/3925988067/
      MarketingInProgress.com
      #OptSum
    • 10. Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/
      MarketingInProgress.com
      #OptSum
    • 11. Twitter Stats
      Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%.
      75% of traffic comes from outside Twitter.com.
      Number of users increases by 300k every day.
      About 640 Tweets go out every second.
      MarketingInProgress.com
      #OptSum
    • 12. Twitter Stats
      Twitter has trouble with loyalty and adoption, but …
      Source:
      http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
      MarketingInProgress.com
      #OptSum
    • 13. Twitter Stats
      … the ones who stick with it are VERY influential on the web
      MarketingInProgress.com
      #OptSum
    • 14. Twitter Stats
      Sources:
      http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/
      MarketingInProgress.com
      #OptSum
    • 15. Twitter Stats
      Sources:
      http://www.quantcast.com/twitter.com
      MarketingInProgress.com
      #OptSum
    • 16. Give It a Chance
      Source:
      http://www.flickr.com/photos/lorenjavier/3302219753/
      MarketingInProgress.com
      #OptSum
    • 17. Give It a Chance
      MarketingInProgress.com
      #OptSum
    • 18. The Story
      Twitter made me crazy.
      Glorified texting
      Followed too many knuckleheads
      Hated the interruptions
      I didn’t care “what you were doing”
      Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/
      MarketingInProgress.com
      #OptSum
    • 19. The Story
      February 2009…
      I had a kid.
      I got a new phone.
      MarketingInProgress.com
      #OptSum
    • 20. Get a Good Phone
      • The right tool makes all the difference.
      • 21. Stop using Twitter via text.
      • 22. It’s all about the app (more to come)
      ‘Nuff said
      MarketingInProgress.com
      #OptSum
    • 23. Follow Good People
      You won’t get Twitter until you follow people who get Twitter.
      http://www.flickr.com/photos/bfhoyt/4377711532/
      MarketingInProgress.com
      #OptSum
    • 24. Follow Good People
      @MackCollier
      @MichaelHyatt
      @Eric_Urbane
      @SWoodruff
      @LisaBarone
      @Sammartino
      @CSPenn
      @ProdigalJohn
      @MikeDMerrill
      MarketingInProgress.com
      #OptSum
    • 25. Follow Good People
      @bdunc1/optsum
      @bdunc1/goodstuff
      MarketingInProgress.com
      #OptSum
    • 26. Learn the Language
      Do you understand….?
      MarketingInProgress.com
      #OptSum
    • 27. @ = Reply and Tag
      @
      MarketingInProgress.com
      #OptSum
    • 28. RT = Retweet (a.k.a forward)
      RT
      MarketingInProgress.com
      #OptSum
    • 29. DM = Direct Message
      • Possible when you follow someone and they follow you.
      • 30. It’s a private message (like email).
      • 31. Gives you access to people you wouldn’t otherwise have.
      • 32. Technically, it’s “d” then the person’s Twitter handle.
      DM
      MarketingInProgress.com
      #OptSum
    • 33. # = Hashtag (events, topics)
      #optsum
      #blogchat
      #followfriday (#ff)
      #techchat
      #aptchat
      #kcchiefs
      #
      MarketingInProgress.com
      #OptSum
    • 34. Use a Twitter client
      Looking for bells and whistles? Try a Twitter application.
      MarketingInProgress.com
      #OptSum
    • 35. Use a Twitter client
      What I Like About
      Schedule tweets out.
      Multiple people manage the same account.
      Easy interface; great iPhone app.
      Trackable URL shortener
      Manage more than Twitter
      MarketingInProgress.com
      #OptSum
    • 36. Start Finding People
      • Find people you already know.
      • 37. Follow friends of friends.
      • 38. Follow people in your broader networks.
      • 39. Follow people who like what you like.
      • 40. Follow influential people.
      MarketingInProgress.com
      #OptSum
    • 41. How to Find People
      • People search on Twitter.com
      • 42. Search.Twitter.com
      • 43. Twellow.com
      • 44. Twiangulate.com
      • 45. Follow folks by hashtags
      • 46. Follow other people’s lists
      Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/
      MarketingInProgress.com
      #OptSum
    • 47. Twitter Search
      Search.Twitter.com
      Things to search for:
      Save your searches and create a feed.
      MarketingInProgress.com
      #OptSum
    • 54. Twitter Search
      Advanced Twitter Search
      search.twitter.com/advanced
      MarketingInProgress.com
      #OptSum
    • 55. Twitter Search
      Real-time Search
      =
      Real-time Customer Touchpoints
      MarketingInProgress.com
      #OptSum
    • 56. Twitter and Events
      The easiest ice breaker in the world.
      How Twitter helps with events:
      • Pre-event: Follow attendees
      • 57. During event: live-tweet, tweet-up
      • 58. Post-event: stay in touch
      • 59. Ongoing: promote event
      MarketingInProgress.com
      #OptSum
    • 60. Hashtags
      Click on or search a hashtag to see everyone who’s using it.
      MarketingInProgress.com
      #OptSum
    • 61. Twitter Lists
      Segment the people you follow.
      Reasons to segment:
      MarketingInProgress.com
      #OptSum
    • 67. Twitter Handle
      How I Screwed Up My Twitter Handle
      A name no one’s sure how to pronounce: is it “dunk” or “dunce?”
      One Good Thing: It’s Short.
      @bdunc1
      Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance.
      Poor choice in using number as part of name. Don’t do that.
      MarketingInProgress.com
      #OptSum
    • 68. The Opportunity
      I do want you to know what I’m doing
      I don’t want to know what you’re doing
      I care about
      what you’re doing.
      MarketingInProgress.com
      #OptSum
    • 69. Are You …
      Interesting?
      Interested?
      MarketingInProgress.com
      #OptSum
    • 70. Why businesses should use Twitter
      http://www.flickr.com/photos/houseofsims/3270370223/
      To show you’re human and share your personality.
      MarketingInProgress.com
      #OptSum
    • 71. Why businesses should use Twitter
      http://www.flickr.com/photos/data_op/2607667209/
      To monitor what people
      are saying about you … right now.
      MarketingInProgress.com
      #OptSum
    • 72. Why businesses should use Twitter
      To distribute content
      MarketingInProgress.com
      #OptSum
    • 73. Why businesses should use Twitter
      To build trust and authority.
      MarketingInProgress.com
      #OptSum
    • 74. Put Twitter In Its Place
      It’s great for ….
      • Sharing content.
      • 75. Building website traffic.
      • 76. Finding people.
      • 77. Monitoring people.
      It sucks at ….
      • Selling
      • 78. Autoresponders
      • 79. Another communication tool
      http://www.flickr.com/photos/notahipster/3051991714/
      MarketingInProgress.com
      #OptSum
    • 80. Great Twitter Links
      Twitter for Business 101: http://business.twitter.com/twitter101/
      Twitter Widgets, etc.: http://twitter.com/goodies
      Finding people: http://mashable.com/2009/07/02/twitter-people/
      Stats and demographics:
      http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
      TwiTips.com
      Coming soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com
      Twitter 2.0 by Joel Comm
      MarketingInProgress.com
      #OptSum
    • 81. The Goal?
      bitter
      getter
      MarketingInProgress.com
      #OptSum
    • 82. Who is Brett?
      MarketingInProgress.com/OptSum
      Brett@MarketingInProgress.com
      @bdunc1
      MarketingInProgress.com
      #OptSum

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