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How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
How I Stopped Hating Twitter - Brett Duncan
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How I Stopped Hating Twitter - Brett Duncan

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Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

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  • What industry? What kind of Twitter usage?
  • What industry? What kind of Twitter usage?
  • Make sure to cover that we won’t be going through how to set up an account.
  • What industry? What kind of Twitter usage?
  • Transcript

    • 1. How I<br />Stopped<br />HATING<br />Brett Duncan<br />Sept. 16, 2010<br />MarketingInProgress.com<br />#OptSum<br />
    • 2. Who is Brett? <br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />#OptSum<br />
    • 3. Who is Brett? <br />MarketingInProgress.com/OptSum<br />MarketingInProgress.com<br />#OptSum<br />
    • 4. Text me<br />214.390.3097<br />Text your email to subscribe<br />Text questions. <br />MarketingInProgress.com<br />#OptSum<br />
    • 5. Who are you? <br />Industry?<br />On Twitter? <br />Twitter Getter?<br />Manage Twitter for your company?<br />MarketingInProgress.com<br />#OptSum<br />
    • 6. Who Is This For? <br />You’re gonna dig this if …<br />You don’t even have a Twitter account. <br />You have a Twitter account but you have no clue what to do with it. <br />You have a Twitter account, and you can’t stand it. <br />You love Twitter and get lots of questions and would love to have a simple guide to refer people to that don’t get it yet. <br />You Don’t Get Twitter<br />(or you know someone who doesn’t)<br />MarketingInProgress.com<br />#OptSum<br />
    • 7. The Goal? <br />bitter<br />getter<br />MarketingInProgress.com<br />#OptSum<br />
    • 8. What Am I Doing Here? <br />Talk through how I personally stopped being Twitter Bitter (my milestones)<br />Collectively learn from some of the stupid mistakes I’ve made.<br />Set some foundational guidelines on how to best use Twitter<br />Explore some practical uses of what we talk about. <br />MarketingInProgress.com<br />#OptSum<br />
    • 9. Disclaimer<br />I am an idiot. <br />http://www.flickr.com/photos/rosengrant/3925988067/<br />MarketingInProgress.com<br />#OptSum<br />
    • 10. Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/<br />MarketingInProgress.com<br />#OptSum<br />
    • 11. Twitter Stats<br />Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%. <br />75% of traffic comes from outside Twitter.com. <br />Number of users increases by 300k every day. <br />About 640 Tweets go out every second. <br />MarketingInProgress.com<br />#OptSum<br />
    • 12. Twitter Stats<br />Twitter has trouble with loyalty and adoption, but … <br />Source:<br />http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html<br />MarketingInProgress.com<br />#OptSum<br />
    • 13. Twitter Stats<br />… the ones who stick with it are VERY influential on the web <br />MarketingInProgress.com<br />#OptSum<br />
    • 14. Twitter Stats<br />Sources:<br />http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/<br />MarketingInProgress.com<br />#OptSum<br />
    • 15. Twitter Stats<br />Sources:<br />http://www.quantcast.com/twitter.com<br />MarketingInProgress.com<br />#OptSum<br />
    • 16. Give It a Chance<br />Source:<br />http://www.flickr.com/photos/lorenjavier/3302219753/<br />MarketingInProgress.com<br />#OptSum<br />
    • 17. Give It a Chance<br />MarketingInProgress.com<br />#OptSum<br />
    • 18. The Story<br />Twitter made me crazy. <br />Glorified texting<br />Followed too many knuckleheads<br />Hated the interruptions<br />I didn’t care “what you were doing”<br />Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/<br />MarketingInProgress.com<br />#OptSum<br />
    • 19. The Story<br />February 2009… <br />I had a kid. <br />I got a new phone. <br />MarketingInProgress.com<br />#OptSum<br />
    • 20. Get a Good Phone<br /><ul><li> The right tool makes all the difference.
    • 21. Stop using Twitter via text.
    • 22. It’s all about the app (more to come)</li></ul>‘Nuff said<br />MarketingInProgress.com<br />#OptSum<br />
    • 23. Follow Good People<br />You won’t get Twitter until you follow people who get Twitter. <br />http://www.flickr.com/photos/bfhoyt/4377711532/<br />MarketingInProgress.com<br />#OptSum<br />
    • 24. Follow Good People<br />@MackCollier<br />@MichaelHyatt<br />@Eric_Urbane<br />@SWoodruff<br />@LisaBarone<br />@Sammartino<br />@CSPenn<br />@ProdigalJohn<br />@MikeDMerrill<br />MarketingInProgress.com<br />#OptSum<br />
    • 25. Follow Good People<br />@bdunc1/optsum<br />@bdunc1/goodstuff<br />MarketingInProgress.com<br />#OptSum<br />
    • 26. Learn the Language<br />Do you understand….?<br />MarketingInProgress.com<br />#OptSum<br />
    • 27. @ = Reply and Tag<br />@<br />MarketingInProgress.com<br />#OptSum<br />
    • 28. RT = Retweet (a.k.a forward)<br />RT<br />MarketingInProgress.com<br />#OptSum<br />
    • 29. DM = Direct Message<br /><ul><li>Possible when you follow someone and they follow you.
    • 30. It’s a private message (like email).
    • 31. Gives you access to people you wouldn’t otherwise have.
    • 32. Technically, it’s “d” then the person’s Twitter handle. </li></ul>DM<br />MarketingInProgress.com<br />#OptSum<br />
    • 33. # = Hashtag (events, topics)<br />#optsum<br />#blogchat<br />#followfriday (#ff)<br />#techchat<br />#aptchat<br />#kcchiefs<br />#<br />MarketingInProgress.com<br />#OptSum<br />
    • 34. Use a Twitter client<br />Looking for bells and whistles? Try a Twitter application. <br />MarketingInProgress.com<br />#OptSum<br />
    • 35. Use a Twitter client<br />What I Like About<br />Schedule tweets out. <br />Multiple people manage the same account. <br />Easy interface; great iPhone app. <br />Trackable URL shortener<br />Manage more than Twitter<br />MarketingInProgress.com<br />#OptSum<br />
    • 36. Start Finding People<br /><ul><li>Find people you already know.
    • 37. Follow friends of friends.
    • 38. Follow people in your broader networks.
    • 39. Follow people who like what you like.
    • 40. Follow influential people. </li></ul>MarketingInProgress.com<br />#OptSum<br />
    • 41. How to Find People<br /><ul><li>People search on Twitter.com
    • 42. Search.Twitter.com
    • 43. Twellow.com
    • 44. Twiangulate.com
    • 45. Follow folks by hashtags
    • 46. Follow other people’s lists </li></ul>Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/<br />MarketingInProgress.com<br />#OptSum<br />
    • 47. Twitter Search<br />Search.Twitter.com<br />Things to search for: <br /><ul><li>Company name
    • 48. Brand names
    • 49. Competitor names and brands
    • 50. City/Neighborhood
    • 51. Your name
    • 52. Executives names
    • 53. Events/#hashtags</li></ul>Save your searches and create a feed. <br />MarketingInProgress.com<br />#OptSum<br />
    • 54. Twitter Search<br />Advanced Twitter Search<br />search.twitter.com/advanced<br />MarketingInProgress.com<br />#OptSum<br />
    • 55. Twitter Search<br />Real-time Search<br />=<br />Real-time Customer Touchpoints<br />MarketingInProgress.com<br />#OptSum<br />
    • 56. Twitter and Events<br />The easiest ice breaker in the world. <br />How Twitter helps with events: <br /><ul><li>Pre-event: Follow attendees
    • 57. During event: live-tweet, tweet-up
    • 58. Post-event: stay in touch
    • 59. Ongoing: promote event</li></ul>MarketingInProgress.com<br />#OptSum<br />
    • 60. Hashtags<br />Click on or search a hashtag to see everyone who’s using it. <br />MarketingInProgress.com<br />#OptSum<br />
    • 61. Twitter Lists<br />Segment the people you follow. <br />Reasons to segment: <br /><ul><li>To save time
    • 62. By association
    • 63. By industry
    • 64. By customer segment
    • 65. By targeted influencers
    • 66. By event</li></ul>MarketingInProgress.com<br />#OptSum<br />
    • 67. Twitter Handle<br />How I Screwed Up My Twitter Handle<br />A name no one’s sure how to pronounce: is it “dunk” or “dunce?” <br />One Good Thing: It’s Short. <br />@bdunc1<br />Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance. <br />Poor choice in using number as part of name. Don’t do that. <br />MarketingInProgress.com<br />#OptSum<br />
    • 68. The Opportunity<br />I do want you to know what I’m doing<br />I don’t want to know what you’re doing<br />I care about <br />what you’re doing. <br />MarketingInProgress.com<br />#OptSum<br />
    • 69. Are You …<br />Interesting?<br />Interested?<br />MarketingInProgress.com<br />#OptSum<br />
    • 70. Why businesses should use Twitter<br />http://www.flickr.com/photos/houseofsims/3270370223/<br />To show you’re human and share your personality. <br />MarketingInProgress.com<br />#OptSum<br />
    • 71. Why businesses should use Twitter<br />http://www.flickr.com/photos/data_op/2607667209/<br />To monitor what people <br />are saying about you … right now. <br />MarketingInProgress.com<br />#OptSum<br />
    • 72. Why businesses should use Twitter<br />To distribute content <br />MarketingInProgress.com<br />#OptSum<br />
    • 73. Why businesses should use Twitter<br />To build trust and authority. <br />MarketingInProgress.com<br />#OptSum<br />
    • 74. Put Twitter In Its Place<br />It’s great for …. <br /><ul><li>Sharing content.
    • 75. Building website traffic.
    • 76. Finding people.
    • 77. Monitoring people. </li></ul>It sucks at …. <br /><ul><li>Selling
    • 78. Autoresponders
    • 79. Another communication tool</li></ul>http://www.flickr.com/photos/notahipster/3051991714/<br />MarketingInProgress.com<br />#OptSum<br />
    • 80. Great Twitter Links<br />Twitter for Business 101: http://business.twitter.com/twitter101/<br />Twitter Widgets, etc.: http://twitter.com/goodies<br />Finding people: http://mashable.com/2009/07/02/twitter-people/<br />Stats and demographics: <br />http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html<br />TwiTips.com<br />Coming soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com<br />Twitter 2.0 by Joel Comm<br />MarketingInProgress.com<br />#OptSum<br />
    • 81. The Goal? <br />bitter<br />getter<br />MarketingInProgress.com<br />#OptSum<br />
    • 82. Who is Brett? <br />MarketingInProgress.com/OptSum<br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />#OptSum<br />

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