How I Stopped Hating Twitter - Brett Duncan
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How I Stopped Hating Twitter - Brett Duncan

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Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

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  • What industry? What kind of Twitter usage?
  • What industry? What kind of Twitter usage?
  • Make sure to cover that we won’t be going through how to set up an account.
  • What industry? What kind of Twitter usage?

How I Stopped Hating Twitter - Brett Duncan How I Stopped Hating Twitter - Brett Duncan Presentation Transcript

  • How I
    Stopped
    HATING
    Brett Duncan
    Sept. 16, 2010
    MarketingInProgress.com
    #OptSum
  • Who is Brett?
    Brett@MarketingInProgress.com
    @bdunc1
    MarketingInProgress.com
    #OptSum
  • Who is Brett?
    MarketingInProgress.com/OptSum
    MarketingInProgress.com
    #OptSum
  • Text me
    214.390.3097
    Text your email to subscribe
    Text questions.
    MarketingInProgress.com
    #OptSum
  • Who are you?
    Industry?
    On Twitter?
    Twitter Getter?
    Manage Twitter for your company?
    MarketingInProgress.com
    #OptSum
  • Who Is This For?
    You’re gonna dig this if …
    You don’t even have a Twitter account.
    You have a Twitter account but you have no clue what to do with it.
    You have a Twitter account, and you can’t stand it.
    You love Twitter and get lots of questions and would love to have a simple guide to refer people to that don’t get it yet.
    You Don’t Get Twitter
    (or you know someone who doesn’t)
    MarketingInProgress.com
    #OptSum
  • The Goal?
    bitter
    getter
    MarketingInProgress.com
    #OptSum
  • What Am I Doing Here?
    Talk through how I personally stopped being Twitter Bitter (my milestones)
    Collectively learn from some of the stupid mistakes I’ve made.
    Set some foundational guidelines on how to best use Twitter
    Explore some practical uses of what we talk about.
    MarketingInProgress.com
    #OptSum
  • Disclaimer
    I am an idiot.
    http://www.flickr.com/photos/rosengrant/3925988067/
    MarketingInProgress.com
    #OptSum
  • Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/
    MarketingInProgress.com
    #OptSum
  • Twitter Stats
    Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%.
    75% of traffic comes from outside Twitter.com.
    Number of users increases by 300k every day.
    About 640 Tweets go out every second.
    MarketingInProgress.com
    #OptSum
  • Twitter Stats
    Twitter has trouble with loyalty and adoption, but …
    Source:
    http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
    MarketingInProgress.com
    #OptSum
  • Twitter Stats
    … the ones who stick with it are VERY influential on the web
    MarketingInProgress.com
    #OptSum
  • Twitter Stats
    Sources:
    http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/
    MarketingInProgress.com
    #OptSum
  • Twitter Stats
    Sources:
    http://www.quantcast.com/twitter.com
    MarketingInProgress.com
    #OptSum
  • Give It a Chance
    Source:
    http://www.flickr.com/photos/lorenjavier/3302219753/
    MarketingInProgress.com
    #OptSum
  • Give It a Chance
    MarketingInProgress.com
    #OptSum
  • The Story
    Twitter made me crazy.
    Glorified texting
    Followed too many knuckleheads
    Hated the interruptions
    I didn’t care “what you were doing”
    Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/
    MarketingInProgress.com
    #OptSum
  • The Story
    February 2009…
    I had a kid.
    I got a new phone.
    MarketingInProgress.com
    #OptSum
  • Get a Good Phone
    • The right tool makes all the difference.
    • Stop using Twitter via text.
    • It’s all about the app (more to come)
    ‘Nuff said
    MarketingInProgress.com
    #OptSum
  • Follow Good People
    You won’t get Twitter until you follow people who get Twitter.
    http://www.flickr.com/photos/bfhoyt/4377711532/
    MarketingInProgress.com
    #OptSum
  • Follow Good People
    @MackCollier
    @MichaelHyatt
    @Eric_Urbane
    @SWoodruff
    @LisaBarone
    @Sammartino
    @CSPenn
    @ProdigalJohn
    @MikeDMerrill
    MarketingInProgress.com
    #OptSum
  • Follow Good People
    @bdunc1/optsum
    @bdunc1/goodstuff
    MarketingInProgress.com
    #OptSum
  • Learn the Language
    Do you understand….?
    MarketingInProgress.com
    #OptSum
  • @ = Reply and Tag
    @
    MarketingInProgress.com
    #OptSum
  • RT = Retweet (a.k.a forward)
    RT
    MarketingInProgress.com
    #OptSum
  • DM = Direct Message
    • Possible when you follow someone and they follow you.
    • It’s a private message (like email).
    • Gives you access to people you wouldn’t otherwise have.
    • Technically, it’s “d” then the person’s Twitter handle.
    DM
    MarketingInProgress.com
    #OptSum
  • # = Hashtag (events, topics)
    #optsum
    #blogchat
    #followfriday (#ff)
    #techchat
    #aptchat
    #kcchiefs
    #
    MarketingInProgress.com
    #OptSum
  • Use a Twitter client
    Looking for bells and whistles? Try a Twitter application.
    MarketingInProgress.com
    #OptSum
  • Use a Twitter client
    What I Like About
    Schedule tweets out.
    Multiple people manage the same account.
    Easy interface; great iPhone app.
    Trackable URL shortener
    Manage more than Twitter
    MarketingInProgress.com
    #OptSum
  • Start Finding People
    • Find people you already know.
    • Follow friends of friends.
    • Follow people in your broader networks.
    • Follow people who like what you like.
    • Follow influential people.
    MarketingInProgress.com
    #OptSum
  • How to Find People
    • People search on Twitter.com
    • Search.Twitter.com
    • Twellow.com
    • Twiangulate.com
    • Follow folks by hashtags
    • Follow other people’s lists
    Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/
    MarketingInProgress.com
    #OptSum
  • Twitter Search
    Search.Twitter.com
    Things to search for:
    • Company name
    • Brand names
    • Competitor names and brands
    • City/Neighborhood
    • Your name
    • Executives names
    • Events/#hashtags
    Save your searches and create a feed.
    MarketingInProgress.com
    #OptSum
  • Twitter Search
    Advanced Twitter Search
    search.twitter.com/advanced
    MarketingInProgress.com
    #OptSum
  • Twitter Search
    Real-time Search
    =
    Real-time Customer Touchpoints
    MarketingInProgress.com
    #OptSum
  • Twitter and Events
    The easiest ice breaker in the world.
    How Twitter helps with events:
    • Pre-event: Follow attendees
    • During event: live-tweet, tweet-up
    • Post-event: stay in touch
    • Ongoing: promote event
    MarketingInProgress.com
    #OptSum
  • Hashtags
    Click on or search a hashtag to see everyone who’s using it.
    MarketingInProgress.com
    #OptSum
  • Twitter Lists
    Segment the people you follow.
    Reasons to segment:
    • To save time
    • By association
    • By industry
    • By customer segment
    • By targeted influencers
    • By event
    MarketingInProgress.com
    #OptSum
  • Twitter Handle
    How I Screwed Up My Twitter Handle
    A name no one’s sure how to pronounce: is it “dunk” or “dunce?”
    One Good Thing: It’s Short.
    @bdunc1
    Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance.
    Poor choice in using number as part of name. Don’t do that.
    MarketingInProgress.com
    #OptSum
  • The Opportunity
    I do want you to know what I’m doing
    I don’t want to know what you’re doing
    I care about
    what you’re doing.
    MarketingInProgress.com
    #OptSum
  • Are You …
    Interesting?
    Interested?
    MarketingInProgress.com
    #OptSum
  • Why businesses should use Twitter
    http://www.flickr.com/photos/houseofsims/3270370223/
    To show you’re human and share your personality.
    MarketingInProgress.com
    #OptSum
  • Why businesses should use Twitter
    http://www.flickr.com/photos/data_op/2607667209/
    To monitor what people
    are saying about you … right now.
    MarketingInProgress.com
    #OptSum
  • Why businesses should use Twitter
    To distribute content
    MarketingInProgress.com
    #OptSum
  • Why businesses should use Twitter
    To build trust and authority.
    MarketingInProgress.com
    #OptSum
  • Put Twitter In Its Place
    It’s great for ….
    • Sharing content.
    • Building website traffic.
    • Finding people.
    • Monitoring people.
    It sucks at ….
    • Selling
    • Autoresponders
    • Another communication tool
    http://www.flickr.com/photos/notahipster/3051991714/
    MarketingInProgress.com
    #OptSum
  • Great Twitter Links
    Twitter for Business 101: http://business.twitter.com/twitter101/
    Twitter Widgets, etc.: http://twitter.com/goodies
    Finding people: http://mashable.com/2009/07/02/twitter-people/
    Stats and demographics:
    http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
    TwiTips.com
    Coming soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com
    Twitter 2.0 by Joel Comm
    MarketingInProgress.com
    #OptSum
  • The Goal?
    bitter
    getter
    MarketingInProgress.com
    #OptSum
  • Who is Brett?
    MarketingInProgress.com/OptSum
    Brett@MarketingInProgress.com
    @bdunc1
    MarketingInProgress.com
    #OptSum