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How I<br />Stopped<br />HATING<br />Brett Duncan<br />Sept. 16, 2010<br />MarketingInProgress.com<br />#OptSum<br />
Who is Brett? <br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />#OptSum<br />
Who is Brett? <br />MarketingInProgress.com/OptSum<br />MarketingInProgress.com<br />#OptSum<br />
Text me<br />214.390.3097<br />Text your email to subscribe<br />Text questions. <br />MarketingInProgress.com<br />#OptSu...
Who are you? <br />Industry?<br />On Twitter? <br />Twitter Getter?<br />Manage Twitter for your company?<br />MarketingIn...
Who Is This For? <br />You’re gonna dig this if …<br />You don’t even have a Twitter account. <br />You have a Twitter acc...
The Goal? <br />bitter<br />getter<br />MarketingInProgress.com<br />#OptSum<br />
What Am I Doing Here? <br />Talk through how I personally stopped being Twitter Bitter (my milestones)<br />Collectively l...
Disclaimer<br />I am an idiot. <br />http://www.flickr.com/photos/rosengrant/3925988067/<br />MarketingInProgress.com<br /...
Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/<br />MarketingInProgress.com<br />#OptSum<br />
Twitter Stats<br />Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use...
Twitter Stats<br />Twitter has trouble with loyalty and adoption, but … <br />Source:<br />http://www.nickburcher.com/2010...
Twitter Stats<br />… the ones who stick with it are VERY influential on the web <br />MarketingInProgress.com<br />#OptSum...
Twitter Stats<br />Sources:<br />http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/<br />MarketingInProg...
Twitter Stats<br />Sources:<br />http://www.quantcast.com/twitter.com<br />MarketingInProgress.com<br />#OptSum<br />
Give It a Chance<br />Source:<br />http://www.flickr.com/photos/lorenjavier/3302219753/<br />MarketingInProgress.com<br />...
Give It a Chance<br />MarketingInProgress.com<br />#OptSum<br />
The Story<br />Twitter made me crazy. <br />Glorified texting<br />Followed too many knuckleheads<br />Hated the interrupt...
The Story<br />February 2009… <br />I had a kid. <br />I got a new phone. <br />MarketingInProgress.com<br />#OptSum<br />
Get a Good Phone<br /><ul><li>  The right tool makes all the difference.
  Stop using Twitter via text.
  It’s all about the app (more to come)</li></ul>‘Nuff said<br />MarketingInProgress.com<br />#OptSum<br />
Follow Good People<br />You won’t get Twitter until you follow people who get Twitter. <br />http://www.flickr.com/photos/...
Follow Good People<br />@MackCollier<br />@MichaelHyatt<br />@Eric_Urbane<br />@SWoodruff<br />@LisaBarone<br />@Sammartin...
Follow Good People<br />@bdunc1/optsum<br />@bdunc1/goodstuff<br />MarketingInProgress.com<br />#OptSum<br />
Learn the Language<br />Do you understand….?<br />MarketingInProgress.com<br />#OptSum<br />
@ = Reply and Tag<br />@<br />MarketingInProgress.com<br />#OptSum<br />
RT = Retweet (a.k.a forward)<br />RT<br />MarketingInProgress.com<br />#OptSum<br />
DM = Direct Message<br /><ul><li>Possible when you follow someone and they follow you.
It’s a private message (like email).
 Gives you access to people you wouldn’t otherwise have.
Technically, it’s “d” then the person’s Twitter handle.  </li></ul>DM<br />MarketingInProgress.com<br />#OptSum<br />
# = Hashtag (events, topics)<br />#optsum<br />#blogchat<br />#followfriday (#ff)<br />#techchat<br />#aptchat<br />#kcchi...
Use a Twitter client<br />Looking for bells and whistles? Try a Twitter application. <br />MarketingInProgress.com<br />#O...
Use a Twitter client<br />What I Like About<br />Schedule tweets out. <br />Multiple people manage the same account. <br /...
Start Finding People<br /><ul><li>Find people you already know.
Follow friends of friends.
Follow people in your broader networks.
Follow people who like what you like.
Follow influential people. </li></ul>MarketingInProgress.com<br />#OptSum<br />
How to Find People<br /><ul><li>People search on Twitter.com
Search.Twitter.com
Twellow.com
Twiangulate.com
Follow folks by hashtags
Follow other people’s lists </li></ul>Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/...
Twitter Search<br />Search.Twitter.com<br />Things to search for: <br /><ul><li>Company name
Brand names
Competitor names and brands
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How I Stopped Hating Twitter - Brett Duncan

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Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

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  • What industry? What kind of Twitter usage?
  • What industry? What kind of Twitter usage?
  • Make sure to cover that we won’t be going through how to set up an account.
  • What industry? What kind of Twitter usage?
  • Transcript of "How I Stopped Hating Twitter - Brett Duncan"

    1. 1. How I<br />Stopped<br />HATING<br />Brett Duncan<br />Sept. 16, 2010<br />MarketingInProgress.com<br />#OptSum<br />
    2. 2. Who is Brett? <br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />#OptSum<br />
    3. 3. Who is Brett? <br />MarketingInProgress.com/OptSum<br />MarketingInProgress.com<br />#OptSum<br />
    4. 4. Text me<br />214.390.3097<br />Text your email to subscribe<br />Text questions. <br />MarketingInProgress.com<br />#OptSum<br />
    5. 5. Who are you? <br />Industry?<br />On Twitter? <br />Twitter Getter?<br />Manage Twitter for your company?<br />MarketingInProgress.com<br />#OptSum<br />
    6. 6. Who Is This For? <br />You’re gonna dig this if …<br />You don’t even have a Twitter account. <br />You have a Twitter account but you have no clue what to do with it. <br />You have a Twitter account, and you can’t stand it. <br />You love Twitter and get lots of questions and would love to have a simple guide to refer people to that don’t get it yet. <br />You Don’t Get Twitter<br />(or you know someone who doesn’t)<br />MarketingInProgress.com<br />#OptSum<br />
    7. 7. The Goal? <br />bitter<br />getter<br />MarketingInProgress.com<br />#OptSum<br />
    8. 8. What Am I Doing Here? <br />Talk through how I personally stopped being Twitter Bitter (my milestones)<br />Collectively learn from some of the stupid mistakes I’ve made.<br />Set some foundational guidelines on how to best use Twitter<br />Explore some practical uses of what we talk about. <br />MarketingInProgress.com<br />#OptSum<br />
    9. 9. Disclaimer<br />I am an idiot. <br />http://www.flickr.com/photos/rosengrant/3925988067/<br />MarketingInProgress.com<br />#OptSum<br />
    10. 10. Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/<br />MarketingInProgress.com<br />#OptSum<br />
    11. 11. Twitter Stats<br />Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%. <br />75% of traffic comes from outside Twitter.com. <br />Number of users increases by 300k every day. <br />About 640 Tweets go out every second. <br />MarketingInProgress.com<br />#OptSum<br />
    12. 12. Twitter Stats<br />Twitter has trouble with loyalty and adoption, but … <br />Source:<br />http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html<br />MarketingInProgress.com<br />#OptSum<br />
    13. 13. Twitter Stats<br />… the ones who stick with it are VERY influential on the web <br />MarketingInProgress.com<br />#OptSum<br />
    14. 14. Twitter Stats<br />Sources:<br />http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/<br />MarketingInProgress.com<br />#OptSum<br />
    15. 15. Twitter Stats<br />Sources:<br />http://www.quantcast.com/twitter.com<br />MarketingInProgress.com<br />#OptSum<br />
    16. 16. Give It a Chance<br />Source:<br />http://www.flickr.com/photos/lorenjavier/3302219753/<br />MarketingInProgress.com<br />#OptSum<br />
    17. 17. Give It a Chance<br />MarketingInProgress.com<br />#OptSum<br />
    18. 18. The Story<br />Twitter made me crazy. <br />Glorified texting<br />Followed too many knuckleheads<br />Hated the interruptions<br />I didn’t care “what you were doing”<br />Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/<br />MarketingInProgress.com<br />#OptSum<br />
    19. 19. The Story<br />February 2009… <br />I had a kid. <br />I got a new phone. <br />MarketingInProgress.com<br />#OptSum<br />
    20. 20. Get a Good Phone<br /><ul><li> The right tool makes all the difference.
    21. 21. Stop using Twitter via text.
    22. 22. It’s all about the app (more to come)</li></ul>‘Nuff said<br />MarketingInProgress.com<br />#OptSum<br />
    23. 23. Follow Good People<br />You won’t get Twitter until you follow people who get Twitter. <br />http://www.flickr.com/photos/bfhoyt/4377711532/<br />MarketingInProgress.com<br />#OptSum<br />
    24. 24. Follow Good People<br />@MackCollier<br />@MichaelHyatt<br />@Eric_Urbane<br />@SWoodruff<br />@LisaBarone<br />@Sammartino<br />@CSPenn<br />@ProdigalJohn<br />@MikeDMerrill<br />MarketingInProgress.com<br />#OptSum<br />
    25. 25. Follow Good People<br />@bdunc1/optsum<br />@bdunc1/goodstuff<br />MarketingInProgress.com<br />#OptSum<br />
    26. 26. Learn the Language<br />Do you understand….?<br />MarketingInProgress.com<br />#OptSum<br />
    27. 27. @ = Reply and Tag<br />@<br />MarketingInProgress.com<br />#OptSum<br />
    28. 28. RT = Retweet (a.k.a forward)<br />RT<br />MarketingInProgress.com<br />#OptSum<br />
    29. 29. DM = Direct Message<br /><ul><li>Possible when you follow someone and they follow you.
    30. 30. It’s a private message (like email).
    31. 31. Gives you access to people you wouldn’t otherwise have.
    32. 32. Technically, it’s “d” then the person’s Twitter handle. </li></ul>DM<br />MarketingInProgress.com<br />#OptSum<br />
    33. 33. # = Hashtag (events, topics)<br />#optsum<br />#blogchat<br />#followfriday (#ff)<br />#techchat<br />#aptchat<br />#kcchiefs<br />#<br />MarketingInProgress.com<br />#OptSum<br />
    34. 34. Use a Twitter client<br />Looking for bells and whistles? Try a Twitter application. <br />MarketingInProgress.com<br />#OptSum<br />
    35. 35. Use a Twitter client<br />What I Like About<br />Schedule tweets out. <br />Multiple people manage the same account. <br />Easy interface; great iPhone app. <br />Trackable URL shortener<br />Manage more than Twitter<br />MarketingInProgress.com<br />#OptSum<br />
    36. 36. Start Finding People<br /><ul><li>Find people you already know.
    37. 37. Follow friends of friends.
    38. 38. Follow people in your broader networks.
    39. 39. Follow people who like what you like.
    40. 40. Follow influential people. </li></ul>MarketingInProgress.com<br />#OptSum<br />
    41. 41. How to Find People<br /><ul><li>People search on Twitter.com
    42. 42. Search.Twitter.com
    43. 43. Twellow.com
    44. 44. Twiangulate.com
    45. 45. Follow folks by hashtags
    46. 46. Follow other people’s lists </li></ul>Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/<br />MarketingInProgress.com<br />#OptSum<br />
    47. 47. Twitter Search<br />Search.Twitter.com<br />Things to search for: <br /><ul><li>Company name
    48. 48. Brand names
    49. 49. Competitor names and brands
    50. 50. City/Neighborhood
    51. 51. Your name
    52. 52. Executives names
    53. 53. Events/#hashtags</li></ul>Save your searches and create a feed. <br />MarketingInProgress.com<br />#OptSum<br />
    54. 54. Twitter Search<br />Advanced Twitter Search<br />search.twitter.com/advanced<br />MarketingInProgress.com<br />#OptSum<br />
    55. 55. Twitter Search<br />Real-time Search<br />=<br />Real-time Customer Touchpoints<br />MarketingInProgress.com<br />#OptSum<br />
    56. 56. Twitter and Events<br />The easiest ice breaker in the world. <br />How Twitter helps with events: <br /><ul><li>Pre-event: Follow attendees
    57. 57. During event: live-tweet, tweet-up
    58. 58. Post-event: stay in touch
    59. 59. Ongoing: promote event</li></ul>MarketingInProgress.com<br />#OptSum<br />
    60. 60. Hashtags<br />Click on or search a hashtag to see everyone who’s using it. <br />MarketingInProgress.com<br />#OptSum<br />
    61. 61. Twitter Lists<br />Segment the people you follow. <br />Reasons to segment: <br /><ul><li>To save time
    62. 62. By association
    63. 63. By industry
    64. 64. By customer segment
    65. 65. By targeted influencers
    66. 66. By event</li></ul>MarketingInProgress.com<br />#OptSum<br />
    67. 67. Twitter Handle<br />How I Screwed Up My Twitter Handle<br />A name no one’s sure how to pronounce: is it “dunk” or “dunce?” <br />One Good Thing: It’s Short. <br />@bdunc1<br />Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance. <br />Poor choice in using number as part of name. Don’t do that. <br />MarketingInProgress.com<br />#OptSum<br />
    68. 68. The Opportunity<br />I do want you to know what I’m doing<br />I don’t want to know what you’re doing<br />I care about <br />what you’re doing. <br />MarketingInProgress.com<br />#OptSum<br />
    69. 69. Are You …<br />Interesting?<br />Interested?<br />MarketingInProgress.com<br />#OptSum<br />
    70. 70. Why businesses should use Twitter<br />http://www.flickr.com/photos/houseofsims/3270370223/<br />To show you’re human and share your personality. <br />MarketingInProgress.com<br />#OptSum<br />
    71. 71. Why businesses should use Twitter<br />http://www.flickr.com/photos/data_op/2607667209/<br />To monitor what people <br />are saying about you … right now. <br />MarketingInProgress.com<br />#OptSum<br />
    72. 72. Why businesses should use Twitter<br />To distribute content <br />MarketingInProgress.com<br />#OptSum<br />
    73. 73. Why businesses should use Twitter<br />To build trust and authority. <br />MarketingInProgress.com<br />#OptSum<br />
    74. 74. Put Twitter In Its Place<br />It’s great for …. <br /><ul><li>Sharing content.
    75. 75. Building website traffic.
    76. 76. Finding people.
    77. 77. Monitoring people. </li></ul>It sucks at …. <br /><ul><li>Selling
    78. 78. Autoresponders
    79. 79. Another communication tool</li></ul>http://www.flickr.com/photos/notahipster/3051991714/<br />MarketingInProgress.com<br />#OptSum<br />
    80. 80. Great Twitter Links<br />Twitter for Business 101: http://business.twitter.com/twitter101/<br />Twitter Widgets, etc.: http://twitter.com/goodies<br />Finding people: http://mashable.com/2009/07/02/twitter-people/<br />Stats and demographics: <br />http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html<br />TwiTips.com<br />Coming soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com<br />Twitter 2.0 by Joel Comm<br />MarketingInProgress.com<br />#OptSum<br />
    81. 81. The Goal? <br />bitter<br />getter<br />MarketingInProgress.com<br />#OptSum<br />
    82. 82. Who is Brett? <br />MarketingInProgress.com/OptSum<br />Brett@MarketingInProgress.com<br />@bdunc1<br />MarketingInProgress.com<br />#OptSum<br />
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