Dedicated to making grouptravel simple & hassle-free
MISSION STATEMENT It’sthe mission for TravelNpax.com to provide its customers with all their group travel needs, our one stop easy to use interface will help our customers to get all their wants and needs when traveling together.
ISSUE BEING ADDRESSED At the current time there are no user- friendly group travel websites available to our customer demographic
SOLUTION TO ISSUEA simple and user-friendly home screen interface. Consumers simply enter the group travel information- (how many people, To/from, dates, Select a few customizable options and the groups ready to go.
Mock Screen Shotof theTravelnpax.comhome screenGroup users can create anaccountThe trip will be stored and eachmember of the group travelingcan communicate with eachother directly on the site.
Mock Screen Shotof “PAXPAY”“PAXPAY” is travelnpax.com’ssignature feature which allowseach member of the travelinggroup to pay just what theyowe, avoiding that “I OWEYOU” problem when travelingin groups.**Demonstration purposesonly**
MARKET SIZE Travelnpax will be competing with the other top travel sites existing presently, with the slight but significant twist that Travelnpax is for “group travel” or people traveling in “pax” The Market Size will be a consumer base similar in size to that of Travelocity, Orbitz, Expedia, and Priceline.
MARKETING & DEMOGRAPHICS During Phase 1 of Travelnpax.com we will be using Target Marketing. Directly marketing to the consumer-base via online advertising, and social media. Research determined- potential customers for Travelnpax.com to be between the ages of (18-40)
COMPETITIVE LANDSCAPETOP COMPETITORS INCLUDE: In order of currentusage rates. Expedia.com Priceline.com Orbitz.com Kayak.com StudentUniverse.com *** ** StudentUniverse is most similar, but is not tailored to group travel and only harnesses a young demographic.
MATRIX Travelnpax.com StudentUniverse.com Will offer travel deals to wider Offers cheap travel deals to range of customers students The success of the site, relies Easy to use interface on a user-friendly site- simple Offers Flights, and-hassle free. Accommodations, and Will also offer, flights, activities accommodations and activities. (target marketing) Offers a feature called “fairplay” Travelnpax will offer group which allows you to just type in features such as “paxpay” your From: and Studentuniverse will offer you deals from that and the easy specific location. communication tool so that the group can travel with ease.
REVENUE AND STARTUP No current revenue Existing An initial Customers(users of investment is any travel site) needed for the Internet users (18- construction of the 40) will be hit with a site, as well as for “strategic” startup marketing marketing to gain initial campaign for the momentum. initial pull.
TRAVELNPAX BUSINESS MODEL1. Aggregation: Travelnpax.com will aggregate flights and accommodations, with the plan to eventually become its own aggregator cutting away that first layer of cost and be placed on equal playing field with its competiors such as Expedia and Priceline2. SELL: Travelnpax.com’s own breakthrough features and easy interface are attractive to competitors who could eliminate the inevitable upcoming cost to match Travelnpax’s interface plus grab a piece of Travelnpax’s market share3. Expansion: Travelnpax could further develop the group travel interface to include other areas of travel,
FINANCIAL PROJECTIONS AND NUMBERS 15,000-20,000$ Initial investment for site construction- 5,000-10,000 5,000 for startup- target marketing. (using online advertising, social media, and peer reviews) 3,000 for daily operations**Projected #s are from personal research-
INITIAL INVESTMENT PHASE BREAKDOWN Milestone 1: To Launch Site 40% Milestone 2: Target Marketing campaign 30% Milestone 3: Site development and research 30%