How to Create a Business Plan by SCORE

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This presentation by former business executives at SCORE will show you how to create a business plan.

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How to Create a Business Plan by SCORE

  1. 1. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE
  2. 2. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE I. STATEMENT OF PURPOSE or MISSION OF BUSINESS II. THE BUSINESS III. THE MARKET IV. THE PRODUCT OR SERVICE V. THE COMPETITION VI. MARKETING STRATEGY VII. OPERATIONS VIII. MANAGEMENT IX. FINANCIAL DATA X. SUPPORTING DOCUMENTATION
  3. 3. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>STATEMENT OF PURPOSE or </li></ul><ul><li>MISSION OF BUSINESS </li></ul>
  4. 4. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>THE MARKET </li></ul><ul><li>A. How many total dollars are generated currently, potential for growth, trends, etc. </li></ul><ul><li>B. Estimate of sales for first three years </li></ul><ul><li>C. Who are your potential customers </li></ul><ul><li>(include demographic data) </li></ul><ul><li>D. Advantage over competitors (service, quality, convenience, technology, uniqueness, price, etc.) </li></ul>
  5. 5. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>THE PRODUCT OR SERVICE </li></ul><ul><ul><li>A. Description of product or service </li></ul></ul><ul><ul><li>B. Features & benefits of use to customer </li></ul></ul><ul><ul><li>C. Use of new technology or innovations </li></ul></ul><ul><ul><li>D. System / process to obtain customer feedback </li></ul></ul>
  6. 6. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>THE COMPETITION </li></ul><ul><ul><li>List of competitors and their locations </li></ul></ul><ul><ul><li>B. Assessment of their respective strengths & weaknesses </li></ul></ul>
  7. 7. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>MARKETING STRATEGY </li></ul><ul><li>A. Methods to identify potential customers </li></ul><ul><li>B. Profile of customers targeted </li></ul><ul><li>C. Pricing strategy </li></ul><ul><li>D. Sales Strategy </li></ul><ul><ul><ul><li>1. Advertising & promotion </li></ul></ul></ul><ul><ul><ul><li>Customer retention programs </li></ul></ul></ul><ul><ul><ul><li>(repeat sales) </li></ul></ul></ul>
  8. 8. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>OPERATIONS </li></ul><ul><ul><li>A. Start-up Date </li></ul></ul><ul><ul><li>B. Organizational Structure </li></ul></ul><ul><ul><li>C. Space Requirements </li></ul></ul><ul><ul><li>D. Capitol equipment needs </li></ul></ul><ul><ul><li>E. Training needs (personal & employees) </li></ul></ul><ul><ul><li>F. Personal & employee salary / wages </li></ul></ul>
  9. 9. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE VIII. MANAGEMENT Resume (1 page)
  10. 10. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE IX. FINANCIAL DATA A. Cash flow analysis (12 to 36 months) 1. Include 3 to 6 months operating capital 2. Monthly for first year. Quarterly thereafter B. Funding 1. Owner contribution 2. Amount of loan needed 3. How loan proceeds will be spent (purchase or lease of business site, equipment, supplies, operating capitol, etc.)
  11. 11. SCORE Charlotte Chapter   BUSINESS PLAN OUTLINE <ul><li>SUPPORTING DOCUMENTATION </li></ul><ul><li>A. Location or store plans </li></ul><ul><li>B. Product / service brochures </li></ul>

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