Using LinkedIn to Grow Your Business

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Presentation about how to use LinkedIn to grow your business. Complete the profile, expand your network, and become a thought leader.

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Using LinkedIn to Grow Your Business

  1. 1. LinkedIn Grow Your Business Bill Dotson, WebMedley bdotson@webmedley.com
  2. 2. WebMedley helps Companies market online and Manage Technology
  3. 3. “I just wanted someone I could trust.” A Client WebMedley, Digital Marketing & Tech Consulting
  4. 4. Know what's weird? Day by day, nothing seems to change, but pretty soon...everything's different. Calvin WebMedley, Digital Marketing & Tech COnsulting
  5. 5. Why Will Most People Fail at Online Marketing? Grow Your Business
  6. 6. This is where a video plays during the live presentation.
  7. 7. How Bad do you want it?
  8. 8. Today 5 Must Do’s for Your Profile Thought Leader Expand Your Network Grow Your Business WebMedley, Digital Marketing & Tech Consulting How LinkedIn Helps! You Stand Out
  9. 9. My Profile: I’m Famous Baby!
  10. 10. Profile Must Do’s Finish It! Add Skills you want to be known for! Get those Recommendations! Expose your contact info! Your Company should link to your Company Page WebMedley, Digital Marketing & Tech Consulting
  11. 11. Becoming a Thought Leader
  12. 12. Why are you different? You ARE an Expert! You are taking action! You want change
  13. 13. Goal Why are You on LinkedIn?! Research Your Audience! Own Your Platform (Website)! ! Platform ! Discipline Commit to a Schedule! Tell People Your Content Exists
  14. 14. Post Useful Content! Link to Your Website! Email People! Respond to All Comments brand identity is crucial
  15. 15. Expand Your Network Grow Your Business
  16. 16. You Must commit to Contacting People Lame, Lame, Lame!!!
  17. 17. How would you feel if someone didn’t take even five seconds to write a personal message? Offer: Value Efficiency Trust
  18. 18. Activities Advanced People Search! Set up a Company Page! Groups! Like most social media: use video and pictures in your posts! Use Recommendations! Promote content you appreciate
  19. 19. LinkedIn Contacts Add from your Address books! Connect your calendar! One stop way to connect and followup! Prune
  20. 20. Why LinkedIn is Different Grow Your Business
  21. 21. Why LinkedIn? Recognized global leader for developing a business network. ! Other apps now integrate LinkedIn’s data.
  22. 22. LinkedIn Mobile Tools
  23. 23. Mobile Matters: LI+ Easiest time to connect to While you wait, check out someone is right after a meeting! the News and New Scan the business card! Connections! LinkedIn Contacts! Find other sites with Evernote - GPS, pics, notes, cards influence and comment on them
  24. 24. Bill Dotson bdotson@webmedley.com 859-361-4464 Grow Your Business
  25. 25. What Else is Happening?
  26. 26. Mobile Advertising: How to Buy It & Why Bill Dotson, 859-361-4464, bdotson@webmedley.com WebMedley, Digital Marketing & Tech Consulting
  27. 27. What are you waiting for?
  28. 28. Credits • • • • • Thanks to Eric @ http://etinspires.com/ for the video Batman by Michael Rowe from The Noun Project Iron Man by Philip Glenn from The Noun Project Smartphone by Lorena Salagre from The Noun Project Wonder Woman by Ben King from The Noun Project

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